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Total Quality Management Essay

689 words - 3 pages

TOTAL QUALITY MANAGEMENT
(Topic Review Question)
Topic 2: Quality and Competitiveness Advantage
1. Explain how a total quality perspective can support the six characteristics of competitive advantage introduced at the beginning of chapter.

Total quality is an approach to doing business that attempts to maximize an organization’s competitiveness through the continual improvement of the quality of its product, services, people, process and environment. All the six characteristics of competitive advantage have similarity with total quality where both have the same goals which is to views continuous improvement. Competitive advantage is a firm’s ability to achieve market superiority ...view middle of the document...

People:
To make company to outperform its competitor, its make choose the best people only to work in the organization. For example, Toyata implement total quality and had obtained an excellence outcomes. The total quality machine is workforce. And Apple Inc. only hired people who passionate about what they do.

3. What is the importance of total quality to achieving competitive advantage?

Total quality is an approach that seeks to improve quality and performance which will meet or exceed customer expectations. This can be achieved by integrating all quality-related function and processes throughout the company. Total quality focuses strongly on the importance of the relationship between customers and supplier. There are known as the quality chain and they can be broken at any point by one person of equipment not meeting the requirement of the customers. The relationship are importance to achieving competitive advantage.

4. Explain how quality affect profitability?

Quality affects a company in a variety of ways, from productivity and profitability to customer satisfaction and public perception. Focusing on quality helps keep a company strong in all areas. Quality increases profitability. When employees are engaged in a work environment in which teamwork is...

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