Tools Of Marketing Commuications In Emirate Airlines

601 words - 3 pages


Learning Outcomes | |

* To understand the nature, scope and role of marketing in organisations;
* To be able to identify and discuss the key issues that marketers face as they make decisions;
* To understand and discuss the key concepts and theories that inform marketing decisions;
* To identify and analyse marketing problems and plan appropriate courses of action;
* To apply marketing theory in different organisational contexts;
* To express ideas and findings and proposals both verbally and in writing.

Task | |

Picton and Broderick define integrated marketing communications as

A process which involves the management and organisation of all agents in the analysis, planning, implementation and control of all marketing communications contacts, media, messages and promotional tools focussed at selected target audiences in such a way as to derive the greatest economy, efficiency, effectiveness and ...view middle of the document...

Format for submission | |

Written Report

* The word limit for is 1500 words.
* All work should be word processed using either Times New Roman or Arial font, Arial 12 point; 1.5 line spacing; single side A4 paper with numbered pages with line spacing of 1½ and justified.
* Left hand margin of 3cm; Right hand margin 2 cm; Header 2.5 cm and Footer 2 cm
* A bibliography and referencing (where applicable) is essential
* Harvard system of referencing
* A minimum of 10 referenced academic sources is required.
* No more than 50% of references may be from the internet.
* All supporting material should be included in ONE SINGLE file.

Assignment Detail | |

1. The theory:
Use one or more theories to support your standpoint. The theories used should be applied to practical situations.

2. The structure:
Flexible. You can describe the theory you intend to use to support your standpoint, and then use practical situations to reinforce your work. There is no fix order to structure this assignment.

3. The link between theory and cases:
Remember to relate the two together sufficiently! You need to relate the theory to evidence in your assessment. The evidence needs to be specific. Don’t use generalised and anecdotal evidence.

4. Use of literature:
Use academic source, i.e. books, journal articles etc. A minimum of 10 referenced academic sources is required. Do not over use Internet sources (50% maximum). Academic journals can be good resources of industrial cases which may give you some good ideas about the situations. You are required to have proper in-text reference and the reference list in the end using the Harvard Referencing System.

5. The writing:
Try to approach this assignment in a logical and systematic way. Produce a plan of the report before you start. Make sure you have a logical structure, a convincing argument, clear description of the situations which ‘set the scene’, and clear explanation which relate to theories, and a conclusion that draws your argument together.

IMPORTANT: REFER TO THE MARKING CRITERIA IN YOUR STUDENT HANDBOOK FOR GRADING GUIDELINES

Other Papers Like Tools of Marketing Commuications in Emirate Airlines

Classic Airlines: One of the Biggest Airlines in the World

1423 words - 6 pages increased amount of competitors that have recently emerged. Following the events of September 11th, 2001, many new airlines emerged without the “restrictive cost structures” (Classic Airlines Scenario, p.1) that the bigger airlines now faced. As such, Classic Airlines needs to take certain measures to ensure that it retains its competitive edge. The most effective tools that can be used to efficiently provide potential solutions lie in a company’s

A History of the Tools and Methods Used in Tattooing

1543 words - 7 pages | | A History of the Tools and Methods Used in Tattooing There is an art form that many of us know about today, we see it everywhere, and on many different walks of life. People get this art for many different reasons; some people display their artwork proudly and others chose to keep in places where only they

Application of Game Theory in Biman Bangladesh Airlines

5826 words - 24 pages the member of IATA airlines has to follow the IATA pricing rules. IATA Tariff Coordinating Conference is the egulatory body of the Air Tariff worldwide both Passenger fare and cargo rate. Biman is far away from modern promotional activities. It has been coming up with all traditional promotional activities such as Tourism Travel Fair, Special Offers, Sponsorship, Media Conference etc. Distribution of product in airline marketing refers to all

Strategic And Tactical Use Of Icts In The Airlines Industry

5346 words - 22 pages format digital video cameras. From there, the user can edit the video clips, add titles and add music. Effects include basic colour correction and video enhancement tools, and transitions such as fade-in, fade-out and slides. There are many versions of iMovie with the most up to date being iMovie 09 which has some new features and restored some features from previous versions of iMovie, including basic video effects (such as fast/slow motion and

The Impact of Low Cost Airlines on City Tourism in Europe: Policy Implications for Portugal. |

2189 words - 9 pages 24/01/2014 | Policy Issues in Tourism, Leisure and Sport | The impact of low cost airlines on city tourism in Europe: policy implications for Portugal. | ECO3009-N-BJ1-2013 | Index 1-Justificacion of the topic 3 2-How/When the air companies appearing 3 3-Apperence of low Cost Airlines 5 4-Impacts of Low Cost Airlines In Tourist Activity: 6 5-Impact of Low Cost Airlines in Portugal 6 6-Measures taken by the Portuguese

Relationship Marketing of Telecommunication in Uk

2370 words - 10 pages In this essay we will be looking at the reasons behind why companies such as O2, Orange and T-Mobile all pursue relationship marketing strategies, how effective these are, and their advantages and disadvantages. RM is to identify and establish, maintain and enhance and, when necessary, terminate relationships with customers and other stakeholders, at a profit so that the objectives of all parties involved are met, and this is done by mutual

The Role Of Marketing In Business

1178 words - 5 pages The Role of Marketing in Business 1. Mission Statement Analysis Procter & Gamble Co, as known as P&G, is a leading consumer goods company in more than 180 countries with 80 brands. It was founded by William Procter and James Gamble on 0ctober 31, 1837. The original products of P&G are candles and soaps, but now, P&G has various kinds of products, including pet foods, cleaning agents, personal care products, as well as food and beverage

Study of the Scenario of Indian Aviation Industry in a Span of Five Years and the Rise and Fall of Kingfisher Airlines in Those Years

5143 words - 21 pages STUDY OF THE SCENARIO OF INDIAN AVIATION INDUSTRY IN A SPAN OF FIVE YEARS AND THE RISE AND FALL OF KINGFISHER AIRLINES IN THOSE YEARS. Indian Aviation Industry It is one of the fastest Growing Aviation Market. There are approximately one billion people and 0.05% of them fly. More and more middle class families now prefer air transport than other traditional mode of transport. The Indian travel market has nearly tripled to

Significance of Promotions in Marketing and for Its Objective

4841 words - 20 pages Table of Contents Abstract Page 2 Setting prices Page 2 Significance of promotions in marketing and for its objective Page 4 Extended mix Page 7 Extended marketing mix for dell computers Page 8 Recommended marketing mix for different segments within dell Page 9 Difference between B2B and B2C

The Integration of Social Media in Marketing Campaigns

3334 words - 14 pages The Integration of Social Media in Marketing Campaigns A Research Paper Presented to Ms. Maria Luisa Velasco In partial Fulfillments For the Course ENGLRES Term 1, SY 2014-2015 Karla June Marie Y. Ocampo Maria Kristine Louly DR. Pastor 1 Thesis Statement: Although social media poses some limitations, it still benefits entrepreneurs and start-up businesses because it serves as a virtual marketplace, a platform of communication and

Effects of Social Media in Cross Cultural Marketing

5817 words - 24 pages ( Shleifer & Vishny, 1997; Hawley & Williams, 1996). In various places the determinists of the technology have been arguing regarding the various technology production determining the significant behaviour and structures of the organization Effects of Social Medua in Cross Culturl Marketing 7 independently through the local perspective (Knights & Murray, 1994). According to Hickson and colleagues they brought forward, the technological tools

Related Essays

Integrated Marketing Commuications Of Emirate Airline

588 words - 3 pages express ideas and findings and proposals both verbally and in writing. Task Picton and Broderick define integrated marketing communications as A process which involves the management and organisation of all agents in the analysis, planning, implementation and control of all marketing communications contacts, media, messages and promotional tools focussed at selected target audiences in such a way as to derive the greatest economy

Tools Of Marketing Commuications In British Airways

587 words - 3 pages organisational contexts; * To express ideas and findings and proposals both verbally and in writing. Task | | Picton and Broderick define integrated marketing communications as A process which involves the management and organisation of all agents in the analysis, planning, implementation and control of all marketing communications contacts, media, messages and promotional tools focussed at selected target audiences in such a way as to derive the

Integrated Marketing Commuications Of British Airways

588 words - 3 pages express ideas and findings and proposals both verbally and in writing. Task Picton and Broderick define integrated marketing communications as A process which involves the management and organisation of all agents in the analysis, planning, implementation and control of all marketing communications contacts, media, messages and promotional tools focussed at selected target audiences in such a way as to derive the greatest economy

Operational Plans Of Emirates Airlines Marketing Essay

1331 words - 6 pages Operational plans of Emirates Airlines are the strategic plans that facilitate short term ways for achieving operational goals during the period of fiscal year. Operational plans in any organization are the basis for operations and justifications of budget in the strategic plans. Emirates Airlines aimed for future prospective in order to meet consumers' expectation and also contribute to the success of organization and to make the city as new