This paper discusses the definition and importance of a responsible and reputable business using TOMS as an example. Topics discussed are the environmental, economic, and social responsibilities of TOMS and they affect society.
A Socially Responsible Company
There are over 100 global trends to watch for in 2012. According to JWT Intelligence, the world's best-known marketing communications brand, the top ten trends will define and shape the future of the world. The number four trend in their video presentation is the rise of shared value. Rather than simply doling out checks to good causes, some corporations are starting to shift their business models, integrating ...view middle of the document...
During its first year in business, TOMS sold 10,000 pairs of shoes. Blake returned to Argentina later that year with family and friends and gave back to the children who had first inspired him. Thanks to supporters, TOMS gave the one-millionth pair of new shoes to a child in need in September 2010. TOMS now gives in over 40 countries and works with charitable partners in the field who incorporate shoes into their health, education, hygiene, and community development programs. TOMS’ giving partners are made up of NGOs, charities, and non-profits already established and working in the countries in which TOMS gives. Their expertise guides TOMS to give new shoes responsibly, making sure there are not adverse socioeconomic effects, and to ensure that sustainable giving is possible. Giving shoes to the same children on a regular basis is the idea upon which TOMS was started, and is what truly improves the lives of children and their communities. (TOMS Shoes, 2012) The environmental, economical, and social attributes of TOMS’ business ethics are what make them one of the most responsible companies of today.
TOMS’ commitment to protecting the environment is remarkable. They understand the current environmental needs and embrace the challenges of contributing to the resolution. The company understands the imperative to operate responsibly and know that consumers want to buy from a company that works hard to integrate sustainable and responsible practices an all that they do. Their efforts are focused on making sure to operate in a manner that is consistent with the brand values. TOMS offers shoes comprised of sustainable and vegan materials. Some of these materials include natural hemp, organic cotton, and/or recycled polyester, which are used on the upper liner and/or the insole cover. All of the shoe boxes are made from 80% recycled post-consumer waste and printed with soy ink. (TOMS Shoes, 2012) TOMS prides itself on utilizing eco-friendly products during manufacturing. As more nations become developed and affluent, more communities embrace the culture of consumerism, and more industries respond to meet the demand for goods and services through mass production, it becomes inevitable that resources and energy are being used up at extremely rapid rates. At the same time, pollutants and harmful substances are released into the environment and materials are discarded as waste at unsustainable rates. In turn, because of certain activities (eg. deforestation and mining to extract resources from the earth) and the pollution created in the process, the ecological balance is being upset. At the same time, much waste such as unwanted paper is also created. Similarly, large quantities of resources and energy are used by industries daily, whether in frontline or backend operations. (All-recycling-facts.com, 2009-2011) It is becoming increasingly apparent that every effort should be made to reduce the carbon footprint...