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Tiffany & Co Story Essay

1057 words - 5 pages

1837: Start of the Tiffany Story
Tiffany & Co. is created by Charles Lewis Tiffany and John B. Young (then known as Tiffany & Young, a stationery and fancy goods emporium at 259 Broadway in New York). All items were marked with a non-negotiable selling price, which was a first at that time. The first day’s sales total $4.98.
1837: Introduction of the Tiffany Blue Box
The well-known shade of blue was chosen to symbolize the company’s renowned reputation for quality and craftsmanship. The colour is well known globally and widely used on Tiffany & Co. boxes, catalogues, shopping bags, brochures and in their advertising mediums. Today, it has become Tiffany & Co’s trademark colour. No box ...view middle of the document...

The Tiffany Diamond graced the neck of Audrey Hepburn for publicity photos of the film Breakfast at Tiffany’s in 1961.
1886: The Famous Six Prong Setting
Tiffany introduces the 6-prong diamond solitaire engagement ring, which has played a part in some of the world’s greatest love stories ever since. Celebrated all over the world, this design maximizes the diamond’s brilliance by raising it up from the band and into the light.
1887: French Crown Jewels
Shocks the world by buying the French Crown Jewels becomes home of the worlds finest diamonds, King of Diamonds
1902: The “Tiffany Art Jewelry” Department is established
Louis Comfort Tiffany (son of Charles Lewis Tiffany), establishes the Tiffany Art Jewelry department to manufacture his innovative jewelry an enamels. He also becomes the company’s first official design director.
1926: U.S Government accepts Tiffany’s standard for Platinum
Tiffany’s standard of purity becomes the official standard for platinum.
1940: Move to Fifth Avenue
Tiffany’s headquarters move to Fifth Avenue at 57th Street in New York City.
1950: Breakfast at Tiffany’s
The best-selling novel by Truman Capote, Breakfast at Tiffany’s, is published. Holly Golightly, a character in the book, becomes one of fiction’s celebrated personalities. The movie, Breakfast at Tiffany’s, was released in 1961 by Paramount, starring Audrey Hepburn.
1963: San Francisco opening
Tiffany & Co. opens a store in San Francisco. This is the company’s first domestic store outside of New York.
1972: Tiffany & Co. opens in Japan
Tiffany & Co. expands overseas with the opening of a Tiffany boutique in the Mistukoshi Department Store in Japan.
1978: Avon Products assumes control
Tiffany’s is sold to Avon products for $104 million stock
1984: William Cheney Era
Investor group lead by William R Chaney for 135.5 million, turns the company around from Avons Macy’s approach
1986: Tiffany & Co. opens in London
A store is opened on Bond Street in London, initiating the company’s foray into the European market.
1987: Shares trading on the New York Exchange
Tiffany & Co. offers its stock for trading on the New York Stock Exchange. 4.5 million shares of common stock were sold
1987: Turning 150
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