Three Firms To Research Essay

1214 words - 5 pages

Three Firms to Research
Nabil AlBayoumi
American Intercontinental University
BUSN 300
06-26-2011

Abstract
As a marketing manager I will be researching three different firms. These firms are AT&T, Verizon wireless and Metro PCS. These companies are the giants in the cell phone industry. This research paper will show why they are worthy of pursuit. Also the category in which the company lands in. In-addition to the risks in the opportunities, which will be recommended and the reflection of marketing on the firm.

Three Firms to Research
The three different firms are the biggest names in the industry of cell phone. Each of them offers a wide verity of option and opportunity for ...view middle of the document...

Placing AT&T into a category of marketing, AT&T would be placed in the home run and singles category. AT&T is taking a risk by investing in the entertainment and trying to achieve goals that are difficult and risky. They also are a single due to the small project they do, that is low in risk.
The second company is Verizon wireless. Their motto is our people our network. Verizon wireless is the leading in delivering communication and broadband to wire-line and wire-less customers. Verizon wireless supports and serves 104 million customers worldwide. Verizon wireless employees 196000 and generated 106.6 billion in revenue. Verizon offers its customers coverage communication, information and entertainment over a fiber optic network. Verizon is the first company to offer 4G LTE. They introduced 4g LTE in early 2011. Verizon wireless is offering exceptional customer service to each and every customer they have. Verizon offers two year contract to their customers and services. Verizon increased their revenues by 6.3% over last year. Data revenues also increased by 22.3 and 25.8% in operating margin. In-addition to 43.7% margin on service revenues. Verizon covers 104.0 million connections which also include 88.4 million retail customers. Verizon wireless is worthy to pursue because of the different aspect they offer. Verizon is America’s network and offers the fastest and latest technology for the broadband network. To categorize Verizon in a marketing way, they would be a low hanging fruit. They adapt to what the customer wants and needs. They can change the color or the product to better suit the needs of their consumers.
The third company is Metro PCS. Metro is a newer company. Metro was launched in 2002. Metro offers a broadband network with no contract and offers a flat rate that does not change. Metro offers a limited range of service through the U.S. Metro covers 280 million customers and has 8.9 million subscribers as of March 31 2011. The churn rate for Metro is 3 to 4%. Customer upgrade are at 16% and Metro has recovered 4.8 million in gross additions. Metro would not be worthy to pursue due to the limited coverage and the limited marketing opportunities. TO place Metro in a category would be low hanging fruit. Their operation offer no risk or complication to the management team. Metro is simple and they give what the consumer want and the ability to save money.
AT&T should have more advertising the programs or additions they have that the other companies do not have. Pursuing the entertainment aspect would be a great approach for them to increase...

Other Papers Like Three Firms to Research

Marketing Research Essay

711 words - 3 pages out rivals. 4) Tapping into marketing partner expertise. Most companies use a combination of marketing research resources to study their industries, competitors, audiences, and channel strategies. A) Marketing research firms fall into three categories: 1) Syndicated-service research firms. 2) Custom marketing research firms. 3) Specialty-line marketing research firms. THE MARKETING RESEARCH

Cmo's Presense in Organizations Essay

1361 words - 6 pages Is Marketing demoralized by Top Management? Marketing is fading away from firms’ top management eyes to an extent that worried some of the marketing academics (Anderson1982; … cited in Nath & Mahajan 2008), something that has been noticed by Nath and Mahajan during their research and encouraged them to investigate the Chief Marketing Officer phenomenon appointed at the top management level and responsible mainly for all marketing

A Primer in Entrepreneurship

2413 words - 10 pages  effectiveness of larger firms: Some entrepreneurial firms are original equipment manufacturers and supply it  to large firms Consequence:  Many exciting new products, such as DVD players, digital cameras, and  improved prescription drugs, are not solely the result of the efforts of larger  companies with strong brand names These products were produced with the cutting‐edge component parts or  research and development provided by entrepreneurial

Recomendations of the Sec Annual Report

886 words - 4 pages Recommendation 1. Urge the Securities and Exchange Commission (SEC), and Congress as appropriate, to provide for the creation by the Public Company Accounting Oversight Board (PCAOB) of a national center to facilitate auditing firms’ and other market participants’ sharing of fraud prevention and detection experiences, practices, and data and innovation in fraud prevention and detection methodologies and technologies, and commission research and

Explain The 5 Marketing Concepts

1090 words - 5 pages Firms and businesses, approach and conduct business in different ways in order to achieve their organizational goals. There are five competing concepts by which firms and business are guided in their marketing effort.The first three concepts production, product and selling, focus all on the product. The last two concepts marketing and societal marketing, focus on the customer. However, the commonality in all five philosophies is that they all

An Outline of the Market Structure of the Pharmaceutical Industry

2112 words - 9 pages industry is acting almost like a monopoly in regards to the research and development stage, and by firms agreeing to spread the costs they help to minimise the risks associated with new experimental research & development. Part three: What predictions does economic theory make about firms behaviour in this industry? Economic theory makes varied and sometimes contrasting predictions, relating to firm’s behaviour. As already noted, the

Review on Kaplan and Zingales Research Paper About Relationship Between Investment Cash Flow and Financial Constraint

1099 words - 5 pages have a high investment-cash flow sensitivity. However, the findings contradict with the other research paper especially the FHP, 1988 paper. They used the same sample used in research done by Fazzari, Hubbard, and Petersen (FHP, 1988). But they only took the firms from Class 1 in FHP research which is manufacturing firms and classified as low dividend firms with dividend payout ratio with value below 10%, where they believe to be firms with an

Born Global Literature

4784 words - 20 pages , the processes they went through often occurred simultaneously and in a compressed period of time. Existing literature on born global firms lapses into hyperbole because it neglects the elements of continuity with traditional forms of international venturing. It may well be that because the notion of the born global is novel, and represents such a milestone in international business research, that scholars feel they have licence to be

Kudlerfinefoods

1419 words - 6 pages up the entire market It is the polar opposite to competition”(Colander, 2010). The barriers to entry are usually very strict, preventing competition, allowing for monopolies to exist. The barriers can be legal, such as a patent, sociological barriers, natural barriers, or technological barriers where the market can really only support one firm. Three more important and common barriers to entry that exist for firms trying to enter into a

Assignment 3 Market Model Patterns of Change

1559 words - 7 pages competitiveness of the industry because private firms will be unable to compete against government provided insurance plans. Three productivity measures to show how the industry is evolving include the number of health insurance buyers, average prices of health insurance plans, and overall average medical costs. The number of health insurance buyers will help understand the growth patterns in customer base, and demand for health insurance plans. Average

Developing Effective Self-Managing Work Teams in Service Organizations

591 words - 3 pages indicate that 52% of service firms used SMWTs in 1993, up from 22% in 1987. To learn more about SMWT effectiveness in service contexts, we studied SMWTs in two service organizations: Aid Association for Lutherans (AAL), a fraternal benefits society that operates a large insurance business, and Pacific Telesis (PacBell), a large telecommunications company. TWO RESEARCH QUESTIONS We sought answers to the following two research questions: (a) Do

Related Essays

The Evolving Relation Between Earnings, Dividends, And Stock Repurchases

587 words - 3 pages The evolving relation between earnings, dividends, and stock repurchases Douglas J. Skinner Journal of Financial Economics, 2008 Abstract — This paper examines how the relation between earnings and payout policy has evolved over the last three decades. Three principal groups of payers have emerged: firms that pay dividends and make regular repurchases, firms that make regular repurchases, and firms that make occasional repurchases. Firms

Business Support System Essay

2946 words - 12 pages three main research concepts. This research will examine these concepts which are:-The three concepts outlined later will provide a means for analyzing how SMEs use innovation support services. The basis for the analysis is in examining whether there are differences in the way firms at different levels of sophistication use innovation support services (i.e. whether there are differences in the relationships they have with their business advisers

Positive Accounting Theory Essay

1018 words - 5 pages create an increase in taxes and other regulations. These three hypotheses form the cornerstone of Positive Accounting Theory. They all lead to empirically verifiable predictions. Empirical PAT Research Positive accounting theory has created a large amount of empirical research. Lev’s research helped us understand why firms choose the accounting polices they do, why some managers would object to the change in policies, and why

The Following Paper Evaluates A Study That Was Conducted To Find Out Ways Which Enables Large Firms To Resolve The Problem Of Having Managers Whose Objectives Differ From The Firm Owners

1570 words - 7 pages which results in agents' reduction of their work effort. In the approach used in hypothesis three, firms make use of performance pay to make the interest of managers consistent with those of shareholders. This approach has some disadvantages. The first drawback of such an approach is that sometimes agents do not believe that their individual performance has a direct effect on their salary increase. Secondly, this approach encourages agents to