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Thomas & Friends: Misty Island Rescue Tha

611 words - 3 pages

Misty Island Rescue Theatrical Release Summary
May 2011 Territory: Thailand

Thomas & Friends

1. Movie Tickets Allocation Summary 2. Pre-PR: TM MIR
• • • Marketing Materials Retail Promotions and Road Shows Media Plan and Summary

3. Theatrical Release Day 4. Marketing Budget Summary
• • • • Production Cost Media Budget Screen Rental Printing and Decoration


Movie Tickets Allocation
Misty Island Rescue
Territory: Thailand

Sunday 8th May 2011
11.00 – 12.10 11. 12. 12. 12.30 – 13.40 13. 14.00 – 15.10 14. 15. 15. 15.30 – 16.40 16. Original Sound 243 seats Thai Sound 243 seats Thai Sound 243 seats Thai Sound 243 seats

At Paragon Cineplex, Siam Paragon


Movie Tickets Allocation
4 shows (1 Original Sound, 3 Thai Sound) = total 972 seats Mint Brand Quota 414 seats UHE Quota 558 seats UHE: Movie Tickets allocation : 1. Tickets sold 78 seats = 14,820 Baht ...view middle of the document...

The Mall Group: • Branches: 5 stores • Period: Apr 16th – May 10th Central Department Store: 4 stores • Branches: 5 stores • Period: Apr 16th – May 8th



Road Shows
Conditions • Buy DVDs or VCDs and Join fun activities, such as, Q&A, Matching games. • Win the games to receive 2 movie tickets
1. Villa Markets: • Branches: 2 stores • Duration: 23rd Apr, and 30th Apr Funarium: The biggest indoor-play-ground in Thailand • Branches: 1 branch • Duration: 1st May



Pre-PR: Online Media
Condition: Send the correct answer via SMS and get a chance to win 2 movie tickets. 1. Manager Online: 10 prizes (Total 20 seats, valued 3,800 Baht) • Best Thai News update website • Duration: 6th – 8th May (3 days) • Feedback: received 47 SMSs • Give away 10 prizes, only 6 claimed 2. Mommy Pedia: 10 prizes (Total 20 seats, valued 3,800 Baht) • Best Thai Mom website • Duration: 5th – 8th May (4 days) • Feedback: received 34 SMSs • Give away 10 prizes, only 6 claimed

Online Media


Web Captures


Pre-PR: Magazines

Printing Media: Magazines
Moms and children target Magazines 1. Disney $ Me:
– – – Full page, Size 8.5” x 11.5” 4-colors Position: opposite to inside front cover Full page, Size 8.5” x 11.5” 4-colors Position: ROP Stripe Ads, Size 8” x 3” 4-colors Position: ROP


Kids & School:
– – –


Highlight High Five:
– – –

Kids & Schools: May Issue

Disney & Me: May Issue

Highlight High Five: May Issue


Pre-PR: Newspapers
Printing Media: Newspapers
Newspaper on movie section 1. Thairath:
– – – – – – Size 9 sq. inch 1-colors Position: on movie page Size 30 sq. inch 1-colors Position: on movie page

2. Daily News:


1. 2. 3. 4. 5. 6. 7. 8.

Pre-PR: Media Summary
Phone Calls Summary:
E-news Handbills POS (Standee, Poster etc.) Online media Magazines Newspapers Word of mouth Unknown

Total 181 calls
= = = = = = = = 2 8 2 8 8 134 6 13 calls calls calls calls calls calls calls calls

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