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Thesis Essay

2391 words - 10 pages

FACTORS INFLUENCING STUDENT COLLEGE CHOICE
OF LPU CAVITE CAMPUS

A Research Proposal
Presented to the Faculty of the Lyceum of the Philippines University
Cavite Campus

In Partial Fulfillment of the Requirements for the Degree
Bachelor of Science in Business Administration
Operations Management

By:
Borromeo, Jose Mari A.
Celestino, Caroline P.
Cosico, Maricar P.
Hernandez, Jenielyn V.
Yambao, Yasmine V.

October 2012

ii.

ENDORSEMENT SHEET
This research proposal attached hereto entitled, “FACTORS INFLUENCING STUDENT COLLEGE CHOICE OF LPU CAVITE CAMPUS”, prepared and submitted by ...view middle of the document...

Celestino, Caroline P.
Cosico, Maricar P.
Hernandez, Jenielyn V.
Yambao, Yasmine V.
Degree: BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION – OPERATIONS MANAGEMENT.
Academic Year: 2012-2013
Adviser: Dr. Alfredo Bulatao

This thesis addresses the factors influencing the students in choosing a college and their relationship to marketing processes in Lyceum of the Philippines University-Cavite Campus. Each year millions of students choose to attend higher education institutions. Often unknown reasons why they choose the schools that they do. By better understanding customer behavior and assessing marketing outcomes, college can improve their systematic marketing practices thus creating greater efficiency and effectiveness.

This project involves three-stage process of college choice (predisposition, search and choice) and the related factors within each stage. From a review of literature, a number of key factors emerged regarding each stage of the three-step process. A survey instrument was developed and piloted using these factors. We analyze the surveys/interview to interpret the data given by the respondent.

1.
CHAPTER 1
The Problem and its Background

Introduction

The Philippines’ first and only resort campus opened its door in 2008 to provide world class quality education. Providing its tag line “Taking the Lead”, LPU-Cavite Campus started its operation with only 1,526 pioneer students and has now reached a total of 5,665 enrollees as of the first semester of school year 2012-13. From the four colleges, the College of International Tourism and Hospitality Management (CITHM) is still the leading college in terms of student population having 2,177 students or 38% followed by the College of Engineering and Computer Studies (COECS) with 1,523 students or 27%, the College of Arts and Sciences (CAS) with 879 students or 16% and the College of Business Administration (CBA) with 1086 students or 19%. The sources of these figures revealed that year after year the total numbers of applicants have been, and still is, increasing, especially with the coming of the high school students. Although they did not give us the definite percentage of increase in the student population, they asserted that the increase for this year is quite significant forcing them to construct another building to accommodate incoming freshmen.

Students choose the college that they ultimately attend for a number of different and often personal reasons. They are influenced by many factors and these influences are wide and varied. Is it true that Lyceum offers relatively reasonable tuition fee as compare to other universities in the Philippines? Or is it just the structure of the building and state of the art facilities that drive them? Other than that, is it because LPU is only a stone’s throw from their house, or is it because it...

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