This website uses cookies to ensure you have the best experience. Learn more

Theories Of Motivation Essay

3445 words - 14 pages

1.0 Background of Company
British American Tobacco (BAT) is the world’s second largest quoted tobacco group by global market share, with brands sold in around 180 markets.
With more than 200 brands in their portfolio, they make the cigarette chosen by one in eight of the world’s one billion adult smokers. They hold robust market positions in each of their regions and have leadership in more than 50 markets. In 2011, their subsidiary companies sold 705 billion cigarettes.
In the same year, their subsidiaries enabled governments worldwide to gather more than £30 billion in taxes, including excise duty on their products, almost nine times the Group’s profit after tax.
BAT has sustained a ...view middle of the document...

Their Group vision is to achieve leadership of the global tobacco industry, not just in volume and value, but also in the quality of their business. To be industry leaders they must continue to demonstrate that they are a responsible tobacco Group with outstanding people, brands and superior products.
Their strategy to deliver this vision begins with growth and their aim to increase their global market share, with a focus on Global Drive Brands and other international brands. They try their best in looking for ways to lower cost, so that these savings will provide resources to invest in their brands, helping them to grow market share and achieve higher returns for shareholders. BAT also emphasises that they have to keep winning. By being a winning organisation, they can ensure that they attract, develop and retain the best people they need to deliver their strategy for growth. The BAT Group also states that its subsidiary companies and people are required to act responsibly at all times and they seek to reduce the harm caused by their products and their environmental footprints.
This report will show how a General Manager of a subsidiary company of BAT, particularly Solomon Islands Tobacco (SITCO), uses theories of motivation to motivate his staff to achieve these goals and objectives of the BAT Group.
2.0 How the Manager attracts and retains his employees to work with his organization
A Manager must always be equipped with ways of how to attract and retain employees in his or her organisation. The Manager must not always think that employees are attracted to only making money. They must also consider the feelings of employees and see them as complete human beings. According to an internet article titled “Loyal following: Treat employees fairly and they’ll stay”, people will be attracted and remain in an organisation if they feel that they are treated fairly at work and they experience a feeling of belonging and being cared for, rather than just being considered as an employee number.
One of the main ways the General Manager (GM) retains his employees is by applying a reinforcement theory technique called positive reinforcement. According to a management study website, positive reinforcement involves giving a positive response when an individual shows positive and required behaviour. For example, immediately praising an employee for turning up to work on time. This increases the chances of positive behaviour happening again from the employee. Positive reinforcement stimulates the occurrence of a particular behaviour. It must also be said that the more spontaneous or ‘out of the blue’ the reward is, the greater reinforcement value or the more effect it has on the employee.
According to the GM of SITCO, positive reinforcement has a good effect on retaining his employees to work in his organisation. The GM goes on to say that the reward does not always have to be monetary. It can come in the form of verbal feedback, or giving them...

Other Papers Like Theories of Motivation

People Management - Motivation Theories Essay

541 words - 3 pages demanding goals. Assessing the consequences of their current behaviour on their own and/or by a timely accurate feedback the behaviour/goal could be revised in order to improve performance.Applying those Theories the weaknesses of the Expectancy Theory was covered by the strengths of the Goal Setting Theory to assess the motivation level and make valuable suggestions of a changed Performance Related Pay Model. In detail:The weaknesses of the

Using Relevant Theories and Examples, Explain How Motivation Can Affect Employees’ Commitment and Performance at Work

1880 words - 8 pages motivation so as to increase their employees’ commitment and work performance. If this investment is effective, employees who are well motivated will contribute to the organization in a positive way. This essay will focus on several theories and examples to give an exhaustive explanation regarding how motivation can affect employees’ commitment and performance at work. There are several theories that relate to the motivation of employees at work

Motivation Concepts

1261 words - 6 pages three grand theories of motivational concepts. Motivation has been traced back to the ancient Greeks. Three of the Greek Philosophers has beliefs that motivation was a part of a hierarchically arranged soul. At the primate level was hunger and sex; the competitive aspects were honor and shame, and the highest level decision-making. Motivation is inherent in everyone and plays a role in thinking, emotions, success, and development on both

Management and Motivation

535 words - 3 pages HS 302 Healthcare Administration and Practice; Spring 2015 - Week 4: Management and Motivation Comparisons of Content Theories of Motivation: Complete the following table, adding descriptions of each Theory of Motivation in the following table, and compare the different theories (the first theory is listed in each column as an example). Refer to Buchbinder & Shanks (2012) pp. 43-45; and Dan Pink video “The Puzzle of Motivation. Maslow’s

Psy 201 Motivation Worksheet

567 words - 3 pages University of Phoenix Material Motivation Complete the following matrix. When presenting real world examples, do not use the examples listed in the text. |Theories of Motivation | |Theory Type |Key components of the theory |Real

Mgt 307 Week 5 Team Assignment

1012 words - 5 pages aligned with the organization’s goals. This paper will encompass organizational plans detailing motivational theories and conflict management plans as they relay to the differences in employee learning styles. Motivation Theories and Organizational Behavior Motivation states the “forces within an individual that account for the level, direction, and persistence of effort expended at work” (Schermerhorn, Hunt, &amp

Organization Behaviour

1003 words - 5 pages , they are personal needs or wants, rewards or outcomes of behaviour and how individual needs are met. 1.3 Motivation Theories There are a number of theories that contribute to managers understanding of motivation and suggest ways to improve individual motivation. Most of the motivation theories can be classified as content theories and process theories. Content theories are concerned on the essence and substance of what motivates an

Motivation and Emotion

1703 words - 7 pages what causes us to take action, whether to grab a snack to reduce hunger or enroll in college to earn a degree. The forces that lie beneath motivation can be biological, social, emotional, or cognitive in nature. Researchers have developed a number of different theories to explain motivation. Each individual theory tends to be rather limited in scope. However, by looking at the key ideas behind each theory, you can gain a better understanding of

Motivation

536 words - 3 pages have proposed a number of different theories of motivation, including drive theory, instinct theory and humanistic theory. There are three major components to motivation: activation, persistence and intensity. Activation involves the decision to initiate a behavior, such as enrolling in a psychology class. Persistence is the continued effort toward a goal even though obstacles may exist, such as taking more psychology courses in order to earn a

Motivation And Emotion

1493 words - 6 pages the same? (If you find YOU can’t get motivated, learn how in our Motivation Booster class, which teaches students techniques for getting – and staying – motivated!) What Are Theories of Motivation? Theories of motivation try to explain why people do the things they do. What makes one person more motivated than the next to accomplish the same goal? Where does the motivation come from? Is your reward something you can touch, or is it

Data Base Project

995 words - 4 pages Abstract In this paper, it will define personal motivation of each employee of the organization or business. The discussion is a brief description of both situations and why he or she would be motivated or unmotivated. The next part of the paper defines how the situation aligns with the various motivational theories. Then the next part defines the specific motivational technique (if any) was at play in the motivational situation. In the case of

Related Essays

Comarison Between Theories Of Motivation Essay

2241 words - 9 pages Compare and contrast TWO theories of motivation. Suggest how a team leader might use these theories to motivate their team. Motivation and its connection to job satisfaction is a widely discussed topic in today’s world. According to Fincham and Rhodes (2005) there is a large database of research on those concepts. As motivation can be described as the feeling of fulfilment, satisfaction and desire for self-development of an individual

Supervisory Roles And Theories Of Motivation Paper

895 words - 4 pages  Supervisory Roles and Theories of Motivation Paper BSHS/425 March 7, 2016 Supervisory Roles and Theories of Motivation Paper Who is fully equipped to respond to those in need? There is no one answer for this question; however considering the diversity of those in need a Human Service organization must be able to rapidly respond. In order to do so it takes many strategies and people, including those in Supervisory Roles

Compare And Contrast Two Theories Of Motivation

2326 words - 10 pages Essay Question Compare and Contrast Two theories of motivation. Suggest how a team leader might use these theories to motivate their team. Motivation according to Vroom (1964) is based within the individual , which influences one to complete a task. It is important for team leaders to motivate their team in order to 'improve productivity' (Hyun and Oh ,2011, P103) and ensure that employees enjoy their jobs. Many theories of motivation have

Motivation Theories Essay

863 words - 4 pages Motivation Theories According to Hunt, Osborn, & Schermerhorn, (2008), look at the Content theories, which include Alderfer, Maslow, Herzberg, and McClelland; their theories depend on finding individual needs as well as to change his or her behavior. The Process theories look closely at the thought processes that affect the ability to make decisions. Maslow’s hierarchy need theories of motivation look at peoples needs as operational