This website uses cookies to ensure you have the best experience. Learn more

Theories Of Communication Essay

1162 words - 5 pages

Communication is commonly defined as ‘the imparting or interchange of thoughts, opinions, or information by speech, writing or signs’ (Smith and Taylor).
Communication is a process of transferring information from one entity to another sharing a repertoire of signs and semiotic rules. The information is encoded and channelled by a sender to a receiver via some medium. The receiver then decodes the message and gives the sender feedback.
Communication embraces auditory means such as speech, song and tone of voice and there are non-verbal means such as body language, sign language, touch, eye contact and writing.
Good Communication = Good Business * Helps an organisation to thrive * ...view middle of the document...

Researchers concluded that social factors were also important in the way in which audiences interpreted texts. The theory helped explain why certain media campaigns failed to alter audience’s attitudes and behaviour.
Multi Step Flow Theory
Over the past few decades, technology has revolutionised our lives and has significantly transformed mass communication. During the 20th century, edge-breaking theories were presented in relation to the communication field. Two particular theories included: The Uses and Gratifications Approach & The Dependency Theory.
- Uses & Gratifications Theory
Katz first introduced the Uses and Gratifications Approach, when he came up with the notion that people use the media to their benefit. In 1948, Lasswell suggested that media texts had the following functions for individuals and society:
* Surveillance
* Correlation
* Entertainment
* Cultural Transmission
The Uses and Gratifications Approach views the audience as active meaning that they actively seek out specific media to satisfy their needs.
This approach has 5 basic assumptions that provide a framework for understanding the exact correlation between the media and the viewers.
Bulmer and Katz expanded this theory and published their own in 1974 stating that individuals might choose and use text for the following purposes:
* Diversion
* Personal relationships
* Personal identity
* Surveillance
Since then the list of uses & gratifications has been extended, as new media forms have emerged.
-The Dependency Theory
Another theory that has emerged and has become quite prevalent is the Dependency Theory and in a sense is an extension or an addition to the Uses and Gratifications Approach. This theory is an explanation of the correlating relationship between the media content, the nature of society and the behaviour of audiences.
MARKETING THEORIES OF COMMUNICATION
Rogers Diffusion of Innovation Model
This extension of the product lifecycle was developed by Everett Rogers in 1962 and looks at who adopts products at the different stages of the life cycle. Rogers identified 5 types of purchasers:
1. Innovator
2. Early Adopters
3. Early Majority
4. Late Majority
5. Laggards
The most widely accepted and used theory of communications is the work of Shannon and Weaver. It is a liner model that suggests that the effectiveness of communication in marketing is due to the transmission concepts and ideas through the use of accepted symbols. This model is still the most used one in relation to marketing communications. Holm (2002) argues that 70-80% of effective communications use this linear approach.
Schramm’s model (1955) shows a straight linear model of communications: Sender---- Message---- Receiver....

Other Papers Like Theories Of Communication

Com310 Syllabus Essay

1825 words - 8 pages | | |Communication: Theories and Practice | Copyright © 2009, 2006 by University of Phoenix. All rights reserved. Course Description This course explores the various theories of communication that create the foundation for study of communications in the bachelor's degree program at the University of Phoenix. Major communication

Psy 201 Motivation Worksheet Essay

567 words - 3 pages University of Phoenix Material Motivation Complete the following matrix. When presenting real world examples, do not use the examples listed in the text. |Theories of Motivation | |Theory Type |Key components of the theory |Real

Health Care Communication

1261 words - 6 pages communication and how the relevancy of effective personal and professional health care communication can affect other healthcare professionals, clients, and patients. Additionally, this paper will provide information on how the relevancy of effective professional health care communication is to health outcomes and how the lack of effective personal and professional communication contributes to poor health outcomes. Last, theories, and principles of

Communication

1259 words - 6 pages Communication factors and theories Communication is the imparting or exchanging of information by speaking, writing, or using some other medium. (Oxford Dictionary 2014) Communication is fundamental to human life, and whether communication is voluntary or involuntary it exists within all human beings (McCabe and Timmins 2006) We as individuals develop communication skills from an early age to enable us to progress and respond. As we grow

“Nonverbal Communication Tends To Provide The Context Of Verbal Communication And Has The Power To Disambiguate Or Invalidate The Content Of Linguistics Expressions“–Krippendorff. Discuss And Provide...

1839 words - 8 pages communication and Klaus Krippendoff's has proven it with his theory which we can analytically analyse it by the term of disambiguate and invalidate and also simultaneously proving his theory is true and significant in the linguistics field.BibliographyKrippendorff, Klaus. Intellectual Imperialism or Conversation in Comparing Communication (Theories). Communication Theory 3: p. 252-266, 1993.Krippendorff, Klaus. A Heretic communication about

Xacc 280 Week 5 Dq 2

295 words - 2 pages This file of XACC 280 Entire Course A+ Study Guide contains: Financial Accounting Concepts and Principles Business - Accounting ACC 280        Accountants refer to an economic event as a a.   purchase. b.   sale. c.   transaction. d.   change in ownership.      Communication of economic events is the part of the accounting process that involves a.   identifying economic events. b.   quantifying

Dinner Party

635 words - 3 pages  conduct  business.  Include  in  your  description  the   following:  Communication  styles,  Conversation,  Relationship-­‐building   techniques  among  other  elements  that  affect  business  styles.   Provide  a  general  picture  of  the  way  a  typical  Mozambican  businessman   or  businesswoman  would  conduct  business.  Include

Concept Comparison and Analysis Across Theories

1193 words - 5 pages Comparison and Analysis Across Theories Comparison and Analysis across Theories The purpose of the nursing theories is to provide an interrelating framework focusing on the nursing practice. The defined nursing theories promote better patient care, improve the status of nursing profession, and improve the communication between the nurses, and provide guidance to the researches and education (Keefe, 2011). Not all nursing theories have the

Business Management Styles

1228 words - 5 pages needs of workers and informal aspects of the organisation. Behavioural theories are quite different to the Classical-Scientific theories in the sense of there methods and outcomes of management. They looked more to workplace relations and human resource management instead of limiting workers power. The Behavioural theories of management consist of improved communication between top level management and workers as opposed to the Classical

Compare Personal Values and Principles with the Principles of Support for Working in Health and Social Care

872 words - 4 pages In health care sector, communication is very important between carer and service users. Care workers require effective communication skills in order to work with different range of people. Communication is about making contact with others and being understood, it involves sending and receiving messages. 1.1 The purpose of the communication theories is to enable successful exchange of information between the health promoter and the

Personal and Professional Healthcare Communication Paper

1103 words - 5 pages are the essential parts of healthcare communications. The medical practice can be best delivered if there is a good relationship between the patient and the healthcare provider. Theories and Principals of therapeutics communication in health care settings for the health care professional In developing an effective healthcare communication, the human resources are obliged to develop an information collection to use as a system in providing the

Related Essays

Theories Of Communication Essay

721 words - 3 pages P2 – Discuss theories of communication There are many theories that relate to communication. within a health and social care context such as a conversation between a doctor and a patient at a GP’s the two main theories we refer to are Michael Argyles communication cycle, and Tuckmans stages of group interaction. Michael Argyle believed that interpersonal communication was a skill which thus could be developed. Therefore, skilled interpersonal

Theories Of Communication Essay

715 words - 3 pages Michael Argyle’s (1972) Communication Cycle. This communication theory is a two way process which happens when two individuals are having a conversation. Effective communication is when people check each other’s understanding. For example two physiotherapist having a discussion about a patient’s treatment in a local hospital. There are six stages in Argyle’s communication cycle, of which all have been used in the interaction between both of the

Personal And Professional Health Care Communication

675 words - 3 pages of the message” (Arnold & Boggs, 2011, p. 103). This paper will discuss the importance of effective personal health care communication with other health care professionals, clients, and patients, effects of communication to health outcomes, lack of effective personal and professional health care communications contributing to poor health outcomes, and theories and principles of therapeutic communication in health care settings for health

Intro To Communication Worksheet Essay

1271 words - 6 pages |Face-to-face communication between people | Communication Theories MATCH THE COMMUNICATION THEORIES WITH THEIR DESCRIPTIONS BY PLACING THE LETTER OF THE DESCRIPTION IN THE BLANK. 1. __C__ Social penetration theory 2. __F__ Communication accommodation theory 3. __D__ Spiral of silence theory 4. __A__ Relational dialectics theory 5. __G__ Rhetoric