The Three Largest Minority Target Markets: Hispanic, African And Asian Americans

1053 words - 5 pages

The Three Largest Minority Target Markets: Hispanic, African and Asian Americans
I. Hispanic Americans Population
A. Total amount in the U.S.: There is 53 million Hispanic Americans living throughout the U.S.
B. Percentage of total U.S. population: The Hispanic population contributes to 17% of the overall U.S. population
C. Rate of growth: The growth rate of Hispanic Americans is 2.2%.
D. Average household size: The average household size of Hispanics consists of 3.53.
E. Average Age: 36.8 (Marketing Chart Staff)
F. Percentage with college degrees: There are nearly 13.2% of Hispanic Americans with college degrees.
G. Average/Median income level: $38,624
H. Geographic location: ...view middle of the document...

("Newsroom." Facts for Features: Black (African-American) History Month)
I. Most popular brands that are purchased: The information and figures of each brand were retrieved from Adweek.com. (Black Consumers More Attached to TV and Digital Brands)
1.) Mercedes-Benz- 61%
2.) iPhone- 59%
3.) Levi’s clothing
J. Specific products that are purchased the most: According to an article that I read online “Hair care products, automobiles, telecommunications, groceries and clothing” (Marketing to African-American Consumers) are some of the most popular products purchased amongst the African American population.
K. Best media method to use: Media that is concentrated specifically to the African American audiences. This is very similar to how the Hispanic population being more interested in products that are associated with their own culture.

III. Asian Americans Population
A. Total amount in the U.S.: There is approximately 18.2 million Asian Americans living in the U.S.
B. Percentage of total U.S. population: Asian Americans makes up approximately 5.6% of the total U.S. population
C. Rate of growth: The Asian American growth rate is near 2.9%
D. Average household size: The average household size of the Asian population is 3.40.
E. Average Age: 33.5
F. Percentage with college degrees: Fifty percent of Asian Americans have at least bachelor’s degree or higher credential.
G. Average/Median income level: $67,885
H. Geographic location: California and New York
I. Most popular brands that are purchased: After reading Anh Do’s L.A. Times article, she stated that “the most prolific and impulsive buyers in the nation” (L.A. Times) Asian Americans are “Significant, Sophisticated And Savvy” (Newswire) shoppers that like luxury name brands as Armani Exchange, Gucci and Louis Vuitton
J. Specific products that are purchased the most: “Food, transportation, housing, insurance and apparel.” (Newswire)
K. Best media method to use: “Asian Americans lead the way when it comes to e-commerce purchases. Seventy-seven percent of Asian Americans made an online purchase last year [during 2013], compared with 61 percent of the [entire] population.” (Newswire) Therefore, advertising electronically through the internet and email are great approaches of marketing to the Asian Americans...

Other Papers Like The Three Largest Minority Target Markets: Hispanic, African And Asian Americans

Black/African Americans and Health Care Essay

1396 words - 6 pages with a deep seeded history in the United States is Black or African Americans. Black/African Americans are the second largest minority group in the United States (Edelman, Kudzma, & Mandle, 2014). Because of the history involving slavery and segregation, Black/African Americans still have to deal with inequalities in many aspects of their lives such as health care, regardless of changes over the last 60 years (Edelman, Kudzma, & Mandle, 2014

Racial Profiling and Male African Americans

1955 words - 8 pages Racial Profiling and Male African Americans Racial Profiling and Male African Americans INTRODUCTION Imagine driving to the store on a cold winter day, dressed in a hoodie to keep warm. You simply pull into the parking lot in hopes of getting something nice for your daughter for the holidays. Driving the posted speed limit, you pull slowly into a parking space in the back of the store. All of a sudden, a car pulls up behind you, blocking

How Important Was The Role Of African Americans Themselves In Achieving Political And Civil Equality For African Americans In The USA Between 1945 And 1965?

3568 words - 15 pages , campaigning by black activists for equal rights took a new direction. Civil Rights for African Americans improved between 1945 and 1965 for a number of reasons. Among these were the black civil rights movement, the support of white liberals, the decisions of the Supreme Court, congress and different Presidents, also the impact of changes in American society played a role.After the Civil War when freed African Americans were treated very badly by

African Americans During the Civil Rights Movement

1470 words - 6 pages movement. In the late 1950s and 1960s there was an increase in racial violence and protests in the South(Jansson). A 100 years after the Emancipation Proclamation African Americans in the South still inhabited a unequal world(Foner & Garraty). “Jim Crow” laws at the local state levels barred them from businesses, schools, public bathrooms, transportations, and theaters from juried and legislatures(Foner & Garraty). In 1954 the U.S. Supreme Court

The Effect Of Drug Laws On Crack And Powder Cocaine On African Americans

2358 words - 10 pages discriminatory toward African-Americans. Federal policy is responsible for this disparity, the Anti-Drug Abuse Act of 1986 and Public Law 104-38 (Federal Sentencing Guidelines, Amendment, Disapproval) being the most significant contributors. Differences in the consumption and marketing patterns of crack cocaine and powder cocaine do not justify stiffer penalties. Ironically, the inequitable sentencing of African-Americans has done little to

Markets And The Economy

1576 words - 7 pages , private investment expenditures which are purchases of newly produced goods and services by firms, government purchases, which are purchases by federal, state and local government and net exports, which are net purchases by the foreign sector. Three such factors that should be included in GDP calculations are non-organized markets, underground economies and leisure time. An example of a non-organized market would be one such as services. Some

Comparison Among African Americans And Women In America

912 words - 4 pages You walk twelve miles before daylight just to see your children before you go to work in the field for the day hoping you will get back in time. The situation described above is an example of one type of oppression that African Americans had to deal with as we brought them over from Africa and forced them to work on plantations as slaves. This is just one type of oppression American men and women have had to endure. Women have fought for civil

The Prevalence of Heart Disease for African Americans

1017 words - 5 pages . References Centers for Disease Control and Prevention. (2015). Black or african american populations: minority health. Retrieved from http://www.cdc.gov/minorityhealth/populations/REMP/black.html Nash, D. T. (2003). Treating Cardiovascular Disease in African Americans: Real Treatment in the Real World. Cardiovascular Reviews & Reports, 24(9), 458-463 Winham, D. M., & Jones, K. M. (2011). Knowledge of young African American adults about heart disease: a cross-sectional survey.BMC Public Health, 11(1), 248-258. doi:10.1186/1471-2458-11-248

How Successful Were the African Americans at Overcoming Discrimination?

990 words - 4 pages History Essay Word Count: 960 In the south of America during the racist 30-50’s, racism, segregation and white supremacy were prevalent and largely accepted in society. As these discriminatory beliefs were so embedded in the culture at the time, it was extremely difficult for the repressed African Americans to overcome them, and this process took time and many different methods. Using mostly peaceful protests and the power of numbers

The Legacy Of Catholicism As Practiced By African Americans

3617 words - 15 pages 1817. Lange enlisted the aid of three other women, all of African descent, and began teaching the black children of the community. Jacques Joubert, a French Sulpician priest, was given the task of the religious education of the children of the free, French speaking people of color. His sole purpose of teaching the children of color to read was so that they could recite the catechism, however in the black community’s vision, this education

How African Americans And Native Americans Are Oppressed In America Today

851 words - 4 pages African Americans and American Indians or Native Americans are two of the major subordinate groups in America today. They face many forms of oppression from the dominant group and have many things in common when it comes to this oppression.I would like to focus on five specific types of oppression they face: stigmatization, segregation, ethnocentrism, prejudice, and discrimination.African Americans are facing stigmatization far less these days

Related Essays

Target: The Largest Data Breach/Attack Essay

1651 words - 7 pages In December 2013, Target was attacked by a cyber-attack due to a data breach. Target is a widely known retailer that has millions of consumers flocking every day to the retailer to partake in the stores wonders. The Target Data Breach is now known as the largest data breach/attack surpassing the TJX data breach in 2007. “The second-biggest attack struck TJX Companies, the parent company of TJMaxx and Marshall’s, which said in 2007 that about 45

Asian And African Elephants Essay

818 words - 4 pages Elephants are large land mammals in two genera of the family Elephantidae: Elephas and Loxodonta. Three species of elephant are living today: the African Bush Elephant, the African Forest Elephant and the Asian Elephant (also known as the Indian Elephant). All other species and genera of Elephantidae are extinct, some since the last ice age: dwarf forms of mammoths may have survived as late as 2,000 BC.[1] Elephants and other Elephantidae were

Ebay's Problems In The Asian Markets

1322 words - 6 pages EBay’s problems in the Asian Markets Table of Contents Pg. 3 Introduction Pg. 3 The Mistakes They Made Pg. 6 Conclusion Pg. 7 References For this case assignment, it was asked “Why does eBay have problems in its Asian Markets?” I can answer this question with one word, trust. EBay didn’t first attempt to gain the Chinese customers trust, when the realized their mistakes, it was too late. The

African Americans & The Revolutionary War

544 words - 3 pages There were many African Americans who fought in the Revolutionary War, both American and British armies. Some of the men that enlisted were men who were runaway slaves and joined on hopes of freedom. The documents discussed in this assignment were written by two African American men who were runaway slaves that fought in the Revolutionary War. One reading is a letter that was written to the U.S. Commissioner of Pensions and the other letter was