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The Organizational Culture And Communication Of Macy's Inc

673 words - 3 pages

The Organizational Culture and Communication of Macy’s Inc.

Racquel O. Sinigal
BCOM/230
October 25, 2010
Paulette Schirmer

The Organizational Culture and Communication of Macy’s Inc.

Macy’s culture is based primarily on the idea of maintaining a diverse workforce and customer base. This is carried out in abundance by the numerous Diversity Councils and Employee Resource Groups designed to ensure an inclusive and supportive work environment to attract and retain top talent. The goal is to “encourage creativity and innovative thinking, which is at the heart of our success” (Clark, 2010). The Macy’s corporation realized that the multicultural society they serve needed to be ...view middle of the document...

Every communication sent out by Macy’s, whether internal or external is designed to be universally understood by all customers and employees regardless of race, religion or culture. The goal is to include customers and employees in the decision making process. This will solidify the workforce and give employees a feeling of pride as a stakeholder rather than an employee.
The alignment between Macy’s espoused values and enacted values is undeniable. Social responsibility is demonstrated by the upgrading of stores and facilities to comply with the Americans With Disabilities Act and Macy’s efforts to reduce their impact on the environment has earned them recognition by the Environmental Protection Agency as one of its top 20 partners for generating the most green electricity on site. Macy’s believes that great leadership equals great performance and to support this belief they have developed The Leadership Institute to strengthen the leadership and business management skills of their top 2,000 executives. Macy’s believes in positive reinforcement and recognition of top performers, which is why they have created the Star Academy to honor the most successful individuals from the top executives down to the sales associates...

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