This website uses cookies to ensure you have the best experience. Learn more

The Influence Of Advertisement On The Actions Of Participating People As Perceived By Upr Ponce Consumers

3999 words - 16 pages

One of the main factors that influence people to buy or select a product is advertising. There are a varieties of consumer’s perceptions, which are constantly changing. Not everyone receives the same message the same way, and some perceive the same message giving them more importance than others. The future of advertising is not only linked to its own creative ability, but the speed and certainty with which the new media adapted to many of which still exist. (Guerrero, 2006)
Statement of the Problem
The study will gather data on the behaviors of ...view middle of the document...

Definition of terms
Advertising- The study will gather data on the behaviors of students from UPR Ponce consumers, if the people are affected or influenced by advertisement strategies, to perceive the different market offerings and are led to buy.
Advertisement- A notice, such as a poster or a paid announcement in the print, broadcast, or electronic media, designed to attract public attention or patronage.
Case study- Documented study of a specific real-life situation or imagined scenario, used as a training tool in business schools and firms. Students or trainees are required to analyze the prescribed cases and present their interpretations or solutions, supported by the line of reasoning employed and assumptions made.
During the investigation had several delimitations:
1. The time for the case study students and professionals in UPR Ponce.
2. Lack of tools to carry out the case study.
During the investigation had several limitations:
1. Surveyed students ranging in age from 19 to 22 years old.
2. Limit ourselves to a case study in UPR Ponce.


In this chapter the most important ideas of several authors of articles related to the issue of the effect of advertising and the perception of people are exposed. It also contains important information collected through several questionnaires distributed in the university community of the University of Puerto Rico in Ponce. This information shows the findings of the main reasons why people are affected by advertising.

Effect of the ads on people
(Coveland, Haririson, Henry, 2008) The ads have become the strongest weapon for organizations because through these strategies they reach consumers. According to Webster (2008) advertisement is any public notice, as a display in a newspaper printed, short film on television, on radio announcement, and so on. It is designed to sell goods, publicize an event, etc.  In a study on the direct impact of the ads to consumers during the years 90’s (Hernández, 2000) between 1990 and 1994 the increase in ad spending by companies was in a 400 % placing the example of different pharmaceutical investing up to 10 billion dollars in drug promotion to motivate the patient to consult their physician about the use of the products of these companies. This research not only emphasized the effect of the ads if it pointed to the customer loyalty to certain brands of drugs in specific. (Claudia, 2008) If we move now to the past decade companies paid more than 300 trillion dollars in advertising in newspapers, magazines, radio, television, direct mail, business publications, telephone and Internet. If we wonder, what effect did all this publicity have? (Stewart, 2000) Many, since advertising is one of the most powerful social forces of the present civilization. The ads not only sell products, sell images, goals, values, concepts of who we are and who we should be. That is...

Other Papers Like The Influence Of Advertisement On The Actions Of Participating People As Perceived By Upr Ponce Consumers

The Power of Advertisement Essay

1088 words - 5 pages The purpose of advertising is to catch the consumers’ attention and motivate them to buy a certain product. Though this seems like a harmless business technique, it often includes secret manipulative devices that fool viewers into buying their products. A typical advertisement will strive to convey a positive and upbeat nature. Even though advertisements may come off as optimistic, they have the ability to create a reverse effect on the viewer

The Impact Of Fast Food Advertisements On Consumers’ Buying Behavior

3323 words - 14 pages influence of fast food advertisements on the students’ purchase decision. 2) To identify media preferences of fast food advertisements among students. The research questions are; 1) Is fast food advertisements influence the students’ purchase decision? 2) What is the most preferable fast food advertisement media preferred by students? The Literature Review It is interesting to find out Malaysian consumers’ point of view regarding

How Does the “Western Way of War” Influence Current Us Actions in Iraq and Afghanistan?

988 words - 4 pages of this “Western way of war”. The use of superior technology, highly disciplined forces, and constant innovation by the United States demonstrates the continuing influence the “Western way of war” has on recent operations in both Iraq and Afghanistan. In The Cambridge History of Warfare, Parker theorizes that armies of western nations have been historically receptive to and relied upon superior technology, often to counter numerical

Effects of Technology on Consumers

5229 words - 21 pages Technology” introduced three main technological innovations talking about their benefits, disadvantages and how to solve the resulted problems. The paper illustrates data provided by the authors; drawing also on an examination of other related references aiming at discussing the new technological innovations. Following is a thorough discussion of the benefits accompanying the implementation of such technologies. As well as relating some of

The Influence Of Aristotle On Alfarabi

1482 words - 6 pages First Principle, and on the theory of emanation, as well as the theory of knowledge, in addition to his commentaries on Greek philosophers.The Greek influence is clearly present in his works, especially with his Opinions of the Inhabitants of a Virtuous City, where he laid down a philosophical, religious, and social system for the humanity at large; a system that sought to break barriers and facilitate relations among people and nations. This work

Influence of Environment on the Individual

1162 words - 5 pages Influence of Environment on the Individual Phaedra Rosengarth ENG302 November 15, 2010 Judith Glass Influence of Environment on the Individual “By the conclusion of the nineteenth century, the new American nation that had begun the century clinging to a narrow strip of land along the Atlantic coast, untested in its politics, shaky in its economy, and an infant in its arts, had stretched westward over a vast continent, established its

Influence of the Father on His Child

1094 words - 5 pages research is based on philosophical discipline originated by Edmund Husserl (1913). Husserl developed the phenomenological method to make possible a descriptive account of the essential structures of the directly given. Phenomenology emphasizes the immediacy of experience, the attempt to isolate it and set it off from all assumptions of existence or causal influence and lay bare its essential structure. (Encyclopedia Britannica, 2012) During my

The Influence of the Western Christian Values on the Culture of the Igbo People of Nigeria: a Blessing or a Curse?

1917 words - 8 pages , particularly the Igbo people of the Eastern part of Nigeria, it is evidently clear that there are good and bad effects of the influence of Christian values especially as it borders on the religious and social aspects of the African culture. Without any doubt, while the influence of Christianity has caused certain customs and beliefs to be discarded or modified, at the same time it has caused others to be retained by one level of the society with new

Washington Irving as an Influence of the American Romantic Movement

846 words - 4 pages became one of his most prized possessions, and in them, he was constantly trying to improve on his writing. (Williams). Another source of inspiration for Irving was the European myths and legends that he learned of. In fact, “Irving's most important friendship in Granada, both now and during his second visit in 1829, was with this Spanish peasant, Mateo Ximénez, who acted as his guide and who told him many tales which later appeared in Irving book

The Influence Of Sleep On The Accuracy Of Memory

1301 words - 6 pages changing how people attend to encode list items. According to fuzzy-trace theory suggested by Brainerd et al., (2002) states that processing styles influence critical lure activation during learning, they are two independent processing styles which are the verbatim and gist. Gist focuses attention on semantic relations which activates critical lure, and verbatim focus attention to the perceptual details of items, which reduces the activation of

Gandhi's Actions Were Based On The Belief Of The Truth Force

556 words - 3 pages encouraged Indians to burn their identity cards, for which he was beaten by the police officers that were watching then he was thrown in jail. Gandhi was a perfect karma yogi, he believed in Ashram - which was a community where everyone lived as equals as he thought everyone deserved respect as they were all children of God. On this belief he renamed the 'untouchables' the Harijans, because he wanted them to be able

Related Essays

Impact Of Advertisement On Consumers Purchasing Behaviour – Case Study Of Black Berry Phone Advertisement "They Are The Black Berry Boys"

900 words - 4 pages evidence that advertising can significantly help the organization boosts its performance. In terms of sales, it is true that the application of the marketing and its associate strategies can gain the consumers trust and loyalty, and in return, can enjoy the benefits of the market share. To illustrate this topic of “Impact of advertisement on consumers purchasing behaviour”, I have a case study as an explanation. 2. Case study of Black Berry

How The Celebrity Endorsement Is Perceived By The Australian Consumers

2148 words - 9 pages AIDA framework has influence on celebrity endorsement in getting attention and holding interest. The impact of celebrity enhanced commercials on getting attentions, creating interests, arousing desires and getting actions is a crucial in terms of advertising effectiveness on consumer persuasion for both males and females in middle and upper classes (Premeaux, 2009, p. 3). Celebrities’ product endorsements transcend national borders and flow from

Factors That Affect In Choosing Hotel And Restaurant Course As Perceived By The Bshrm Students Of Trinity University Of Asia

649 words - 3 pages . Throughout the Middle Ages, local lords would take turns hosting the king and his royal court as they traveled. The idea of hosting travelers was taken even further when trade and commerce began to boom, prompting taverns and inns to arise, especially in ports cities. History of the Hospitality Industry History of the Hospitality Industry Hospitality has since evolved into a highly competitive industry. The word itself has taken on a whole new

On The Language Characteristics Of English Advertisement

2763 words - 12 pages On the language characteristics of English advertisement Introduction In modern age, we find ourselves surrounded by various advertisements every day. An American writer writes:” we find advertisements of all kinds everywhere, for example, glittering neon signs on top of high buildings and along main streets, colorful pictures painted on buses, pamphlets sent to every house, advertisements jammed between TV programs, various ads glutting