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The Globalization Of Cemex Essay

986 words - 4 pages

Key
 facts
 of
 the
 third
 largest
 Cement
 producer
  „Cemex“
 worldwide
 
Name
  Industry
  Products
  CEMEX
  Building
 materials
 
  Cement
  Ready-­‐
 mix
 concrete
  Construc8on
 aggregate
  1906
  San
 Pedro
 Garza
 Garcia,
 Mexico
  Lorenzo
 Zambrano
  54,635
  In
 50
 countries
 

Founded
  Headquarters
  CEO
  Employees
  Opera8ons
  Revenue
 

Mean
 facts
 of
 the
 historical
 development
 from
 Cemex
 
 
Year
  AcAon
 
 
  Founded
 1906
 near
 Monterrey
 as
 Cementos
  Hidalgo
 Cement
...view middle of the document...

g.
 Asian
 Crisis
 1997)
 
 
  à
 compe88on
 illiquid
 +
 cheap
 enterprises
 à
 profi8ng
 when
 industry
 is
 recovering
 
  Avoid
 expensive
 transportaAon
 by
 (cheap)
 local
 produc8on
 à
 
 high
 margins!
 
  Using
 large
 producAon
 network,
 transport
 possibili8es
 and
 cement
 storehouses
 to
  produce
 at
 high
 margins
 and
 to
 offer
 exemplary
 “building
 material
 solu8ons”.
 

Opportunity
 idenAficaAon,
 Due
 diligence
 and
 PMI
 
  as
 material
 to
 beat
 the
 compeAtors
 
1.
 Opportunity
 idenAficaAon
 

 

-  Go
 in
 countries
 with:
 large
 popula8on,
 high
 popula8on
 growth,
 rela8vely
 low
  level
 of
 current
 consump8on.
  -  Try
 to
 get
 a
 leading
 posi8on
 or
 control
 at
 least
 25
 %
 of
 the
 market
 share
  -  Quan8ta8ve
 factors
 were
 assigned
 a
 65%
 weight
 in
 country
 analysis
  -  Qualita8ve
 factors:
 Poli8cal
 risk,
 a
 weight
 of
 35%
  à
 Restructuring
 the
 target
 country:
 Increasing
 its
 efficiency
 and
 op8mizing
  capacity
  2.
 Due
 diligence
 

 

-  Best
 prac8ce
 approach
  -  Lean
 organiza8on,
 more
 centraliza8on
 +
 ohen
 mee8ngs!
  -  Clever
 site
 loca8on
 near
 ports
 à
 cheaper
 export
 possibility
 à
 less
 local
  market
 dependence!
 

Opportunity
 idenAficaAon,
 Due
 diligence
 and
 PMI
 
  as
 material
 to
 beat
 the
 compeAAtors
 
3.
 Post-­‐
 Merger
 integraAon
 (PMI)
 process
 
 

 

Three
 levels:
 the
 improvement
 of
 the
 situa8on
 at
 the
 plant
 acquired,
 the
  sharing
 or
 replica8on
 of
 basic
 management
 principles,
 and
 the
 harmoniza8on
  of
 cultural
 beliefs.
 
 
  -  Standardized
 analysis
 processes
 to
 iden8fy
 poten8al
 value
 and
 network
  synergies
 in
 an
 acquisi8on
 opportunity
 
  -  Quick
 decisions
 by
 standardiza8on
 =
 advantage
 against
 compe8tors
 with
  longer
 decision
 making
 processes
 
  -  Detailed
 and
 thorough
 analysis
 of
 many
 aspects
  -  Analysis
 of
 company
 and
 market
 and
 country
 (GPI
 dependence)
 
 

Geographical
 market
 share
  of
 the
 global
 players
 in
 the
 cement
 industry
 

Cemex
  Holderbank
 
 

Lafarge
 
  Heidelberger
 
 

Blue
 Circle
  Italcemen8
 
 
6
 

...

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