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The Future Of Mass Marketing Essay

901 words - 4 pages

 

The Future of Mass Marketing
Marketing Strategies

Mass marketing is often practiced to provide the maximum exposure of a product or service to its consumers. The term mass marketing is also known as undifferentiated marketing because the whole concept is to go after the market as a whole, rather than targeting specific segments (Kotler & Keller, 2012). In the passed decade, our world has become more depend on technology, thus providing our society with what ever we want – when we want it. This new age of media and marketing has been forced to mold and adapt to the new technological demands of their target markets. In the previous decades mass marketing was profitable and ...view middle of the document...

We live in a world where we are bombarded with a ton of choices for products and services, and even more companies competing to sell the exact same thing. Technology is out primary means of accessing these products as well. Coca Cola’s former marketing chief Sergio Zyman states "Technology has given people many more options than they had in the past and created a consumer democracy. Everybody has a thousand choices for any product they might want to buy, and there are a million different products competing for their wallets. So marketers increasingly need to find ways to speak to customers individually, or in smaller and smaller groups" (Tomkins, 1999).
With the introduction to social media in the beginning of the new millennium, our means of telecommunications have drastically changed. We can now virtually reach any individual or consumer at anytime – in any part of the world. The development of SEO and SEM technologies has given companies advantages to a simple Google search. Social media has expanded from simple means of communications to a multi-million dollar industry that now incorporates personalized marketing to consumers as well as customer relationship building. In an article written by Georgia Hanias, she introduces a new technique called Customer Lifestyle Management that enables [marketers] to manage, evaluate, and automate customer interactions to support one-to-one dialogues, based on user profiles, behaviors, and previous exchanges. It creates a bond throughout the customer's lifecycle so that the [marketer] knows exactly what the customer wants and is able to communicate the right service to her in real time (Hanias, 2008).
As our society continues to develop and become more technologically advanced we have to adjust. ...

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