This website uses cookies to ensure you have the best experience. Learn more

The Fairy Godmother Essay

3895 words - 16 pages

E-Business (QRT2) Task 1
Proposal for Expansion into the Online Market
Part 1

E-Business (QRT2) Task 1
Proposal for Expansion into the Online Market
A1. Viability of Product/Service
The Fairy Godmother is a small, locally-owned business currently based in Bloomington, Indiana. The main source of business comes from local customers interested in custom clothing. The two biggest revenue streams come from the custom production of prom dresses and drag costumes. The business does offer other services such as custom costumes for Halloween or fan conventions, regalia for graduation, and formal wear for any occasion.
Currently, The Fairy Godmother does not have an advertising campaign ...view middle of the document...

For example:
* Prom dresses are a seasonal portion of The Fairy Godmother’s business. Because of the local nature of all sales, the company does not have the desired demand for these items. Opening business to online customers will increase demand and ultimately increase The Fairy Godmother’s market share.
* The number of drag queens in any one area is quite limited. As with the prom dresses, opening business to online customers will increase demand and ultimately increase The Fairy Godmother’s market share.
* The potential increased profit margins from the market expansion will greatly outweigh the costs to implement an online presence. Clothing is typically very light and inexpensive to ship. With all of the customization and personalization in each piece, the few dollars spent to ship an order would be negligible in comparison to the profit margin of a custom made garment.
* The Fairy Godmother will allow customer to provide electronic feedback on the products. The feedback can be used to improve current products and even design new ones. Going online will allow the company to use emails, blogs, forums, and social media to collect this information. These same communication routes will also be used to build long-term relationships and brand loyalty.
While all of this sounds very promising, The Fairy Godmother will definitely have a few risks when expanding to the online community. Customization may be a selling point, but if something goes wrong with the design, or doesn’t fit properly, an upset customer can do quite a bit of damage to the company’s name. Proper planning can help mitigate this issue with a very clear return/adjustment policy. This would need to be clear about shipping and/or refund procedures. The owner would need to determine in advance what policies she is willing to set in place before launching the website and taking orders.
Another way to mitigate damage against the brand name is customer relationship management (CRM) tools that are set in place on all social media sites. These would be used to address customer complaints and concerns that are posted online. They would even be useful to proactively promote the brand on these same channels.
A2. Current Online Competition
The current online competition is mainly Amazon.com and Sequinqueen.com. While there are still several others that are available and easy to find, we will focus on these two main competition sources for now.
1. Amazon.com
a. Company and Website Design
According to Wikipedia.org, Amazon.com is the world’s largest online retailer. With products on the site being rated by customers across the country, it is very easy for consumers to compare quality and prices with just a few clicks. This would facilitate potential customers of The Fairy Godmother obtaining a full outfit due to the ease of finding shoes, jewelry, or any other accessory to go with their clothing.
b. E-Commerce
Amazon.com offers a...

Other Papers Like The Fairy Godmother

Explain How Duffy Creates Tension Essay

1772 words - 8 pages her being ‘in a tower in the dark heart of a wood’. This could be personification because when her husband died she only ever wore black and never stopped mourning his death. This could also show her courage and determination because even though she was going through a hard time she still continued to do her job even if it was locked away. She would still support her country. Lastly, she can be referred to a fairy-tale character Rapunzel. She was

Chapter 8 Ouline Essay

2187 words - 9 pages ). However, the | |actin is being guarded by the troponin and tropomysin (T-T complex), perhaps they are her parents or guardians? But someone is looking out for the love | |birds, maybe a fairy godmother? They send a messenger in the form of a nerve impulse. This messenger isn’t someone allowed in the house, so they send a | |second messenger (acetylocholine) by way of the trusty T-tubules. This messenger releases a distracter (aka calcium

The Big Bad Wold Is Heartless

2752 words - 12 pages fairy godmother of fairytales. What this means is that, the perceived absurd nature of some interpretations originates from a fundamental misunderstanding of fairytales. It is false to think that absurd interpretations are a flaw, a problem that needs to be corrected. Maria Tatar’s quote above hints at this reimagining, but instead of having used the phrase “signifying nothing”, it should read: “signify any one particular thing”. It is not the case

Pelham Puppets

5242 words - 21 pages | |Ermintrude |Easy to find | |Magic Roundabout Range | |Eskimo |Hard to find | |Jumpette | |Fairy |Easy to find | |There are BB H SC and CB | | | | |versions | |Fairy Godmother |Rare

Freedom And Responsibility

2141 words - 9 pages Built within the Constitution of the United States are specifically defined freedoms that are guaranteed to all citizens. Conversely, with every constitutional freedom there comes a corresponding responsibility. On September 25, 1789, the state legislature’s twelve proposed amendments were transmitted by congress, the first two dealing with congressional representation and congressional pay. The following numbers three through twelve were

Hate Crime Laws

2348 words - 10 pages On June 7, 1998, 49-year-old James Byrd Jr. of Texas accepted a ride from three white men, who then beat him severely, urinated on him, chained him by his ankles to the back of their pick-up truck, dragged him for three miles into the countryside, and dumped his corpse in front of an African-American cemetery (Graczyk). A little over a year later, a jury sentenced ring leader John King to death by lethal injection (“Man Executed for Dragging

Rational Emotional Behavior Therapy Case Study Conceptualization And Treatment Plan

2140 words - 9 pages Rational Emotional Behavior Therapy Case Study of Sarah: A Conceptualization and Treatment Plan Rational emotive behavior therapy, REBT, was developed by Albert Ellis and holds the central belief that the events in our lives do not cause our disturbances but that they are instead caused by our view of the events (Murdock, 2009). Murdock (2009) states that “people are seen as responsible for their behavior” (p. 279) but, because they are

Holidays In Albania

1636 words - 7 pages Have you ever thought about having exciting and incredibly cheap vacations? Albania might be the right choice. According to My Travel Guide, Albania is ranked the fourth among ten places worth visiting in Eastern Europe (“Top 10 Eastern European Destinations”). One can encounter three kinds of vacations in this Mediterranean country: winter, summer, and cultural. The ideal places to spend your winter vacations are the Albanian Alps. They are

A Heart Of Darkness

1748 words - 7 pages In this short story, there are frequent significant subject and ideas that make the story, "A Heart of Darkness," by Joseph Conrad, and haunting novel. The main theme is absolute white power over the natives. The theme validates the corruption, and the dependence caused by the white people as they took over the Congo. White men were giving all the power; they had no self-control, and in the end they did not use wisely. The white men became

The Aspects Of Vulnerability Among The Exploited In Medical Research

2287 words - 10 pages Essentially, everyone is in some state of vulnerability. However, some of us are more susceptible to harm due to our vulnerabilities. The susceptible are the individuals with the greatest risk. These individuals risk the loss of their autonomy, and maybe even their lives. Vulnerable populations can be found in every subset of society. However, as previously mentioned, there are some vulnerable populations that are at an even greater risk than

The Hitchhiker’S Guide To The Galaxy

1171 words - 5 pages The Hitchhiker’s Guide to the Galaxy As the human race makes life-changing discoveries, it is made apparent that there is always more to learn as the universe, instead of becoming familiar, is becoming absurd. The Hitchhiker’s Guide to the Galaxy, written by Douglas Adams, as well as the 2005 film adaption, portrays absurdity to be an all-encompassing system in the universe. Through the introduction and attempt to understand lack of reason

Related Essays

Mirror Of Royalty Essay

1743 words - 7 pages out. Meadow then frees the fairy from her rope binding. “You are incredibly heroic my dear Meadow.” The fairy says “How do you know my name? Meadow asks. “I’m your fairy godmother Meadow, I know all and see all. You have but one challenge left my dear and you mustn’t forget the mirror.” The fairy then snaps her fingers and disappears into thin air. Sam and Meadow turn to each other and in sync announce “Some fairy Godmotherâ

Body Image And Society Essay

1024 words - 5 pages I am going to tell you a story, you probably all know it. There is a beautiful young woman, who lives with her evil-stepmother and three ugly step-sisters in a little cottage. One day news arrives that the Prince must marry so he throws a ball and everyone in the girl’s family is invited. But the beautiful young woman can’t go because her ugly stepsisters are cruel and lock her inside, luckily her fairy godmother finds her and magically sends

Character Study Of Miss Havishman In Charles Dickens' Great Expectations

1443 words - 6 pages now is ashamed to look at her. It is she who may or may not be insane, it is she who begs forgiveness shortly before being burnt alive in her wedding dress. The sympathy for Miss Havisham as the once cold woman who's personality resembled that of a heartless creature has been, by the end of the novel, shown in a more positive light. She was at times seen to be the wicked fairy godmother of the fairy tale. Where as by

Million Dollar Baby Review

1230 words - 5 pages blockbusters; the need to insert fairytale and exaggerated make-believe features. Many stories such as the eminent parable of Cinderella begin as simple narratives but are elevated to the mythical through their incorporation of characters such as the Fairy Godmother and fabricated scenes like the transformation of a pumpkin into a golden carriage. Million Dollar Baby could be included in this category. The movie draws not only from F.X. Toole’s