The Environmental Analysis (Swot Analysis)

661 words - 3 pages

The Environmental Analysis (SWOT analysis)
SWOT is a planning tool that identifies the Strengths, Weakness, Opportunities and Threats of an organization. It is created by Albert Humphrey, an American business and management consultant who specialized in organizational management and cultural change. Specifically, SWOT is a basic, straightforward model and technique that assesses what an organization can and cannot do as well as its potential opportunities and threats. A SWOT analysis guides to identify the positives and negatives inside the organization and outside of it, in the external environment. The method of SWOT analysis is to take the information from an environmental analysis and ...view middle of the document...

Weaknesses are factors that are within your control that detract from your ability to obtain or maintain a competitive edge. It might include lack of expertise, limited resources, lack of access to skills or technology, inferior service offerings, or the poor location of your business. These are factors that are under your control, but for a variety of reasons, are in need of improvement to effectively accomplish your marketing objectives. Weaknesses capture the negative aspects internal to your business that detract from the value you offer, or place you at a competitive disadvantage. These are areas you need to enhance in order to compete with your best competitor. The more accurately you identify your weaknesses, the more valuable the SWOT will be for your assessment.
Opportunities assess the external attractive factors that represent the reason for your business to exist and prosper which are external to your business. These opportunities reflect the potential you can realize through implementing your marketing strategies. Opportunities may be the result of market growth, lifestyle changes, resolution of problems associated with current situations, positive...

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