Dr. Gary W. Lawson
The Entrepreneurs Marketing Guide Book Report
Book written by: Gary W. Lawson Ph.D.
I found this book to be very well thought out and well written. Most business owners should actually have a copy of this book and use it as a guide. The way that the author explains marketing in depth as well as the importance of marketing shows that he really cares about the Entrepreneurs business decisions and how a business should operate in order to be successful. He even went as far as to give in the book the steps and explanations in becoming a successful entrepreneur.
As one may expect, the majority of this book is taken up with ...view middle of the document...
For instance the internet and how the internet has become so competitive. For instance, consumers are comparing and contrasting their purchases. Therefore businesses need to be educated about the tools of marketing, and learn how to use these tools effectively. In these chapters the author also writes how customer service is also not only a type tool that is used in businesses but that itâ€™s a way that makes customers feel wanted and encourage them to purchase your businesses products and services. The author also explains that â€œItâ€™s a way of doing business that demands the customers to be treated with respect and dignity.â€ He also says that â€œBusinesses that routinely provide high quality of customer service have an important edge in todayâ€™s highly competitive global marketplace.â€ This is another tool of Marketing and tools for an entrepreneur and his business.
Most importantly in this book and throughout the chapters the author is trying to give the reader a common...