The Detailed Search On Disney Land

2303 words - 10 pages

INTRODUCTION OF COMPANY
Disney land is an American theme park in California owned and operated by the Walt Disney Parks and Resorts division of The Walt Disney Company. It opened on July 17, 1955 in ceremonies led by Walt Disney. The company was initially a jointly owned venture by Walt Disney Productions, Western Publishing, Walt Disney and the American Broadcasting Company to manage and built the Disneyland theme park. As a provision for the joint ownership, Walt Disney Productions had the option to repurchase the share within 7 years.
In 1960, Walt Disney Productions completed the repurchase of all the share of the company and the theme park became a fully owned part of Walt Disney ...view middle of the document...


Following are descriptions of each strategy:
DREAMER. A dreamer spins innumerable fantasies, wishes, different ideas without limit or judgment.All things are possible for the dreamer. To be the dreamer, ask: If I could wave a magic wand and do anything I want – what would I create?
REALIST. The realist imagineers the dreamer’s ideas into something realistic and feasible. He would try to figure out how to make the ideas work and then sort them out in some meaningful order.To be the realist, ask: How can I make this happen? What are the features and aspects of the idea?
CRITIC. The critic reviews all the ideas and tries to punch holes in them by playing the devil’s advocate. To be the critic, ask: Is this the best I can do? What can make it better? Does this make sense? and this is how Walt Disney differed from others and thought creatively.

INTRODUCTION OF INDUSTRY
Walt Disney World is a bigger world which includes different things whereas Disney land is a part of Disney world. Disney World is an entertainment complex that opened October 1, 1971, in Lake Buena Vista, Florida, and is the most visited attraction in the world, with attendance of 52.5 million annually. It is owned by The Walt Disney Company through its division Walt Disney Parks and Resorts. The property covers 25,000 acres, in which it houses 24 themed resorts, 4 theme parks: Magic Kingdom, Epcot, Disney Hollywood Studios, and Animal Kingdom. Two water parks that are Disney's Typhoon Lagoon and Disney's Blizzard Beach.
Other attractions: Downtown Disney, Disney's Boardwalk, Disney's Wedding Pavilion, ESPN Wide World of Sports Complex, Walt Disney World Speedway, Richard Petty Driving Experience, 2 mini golf courses, campgrounds, more than 20 hotels on property, and probably many other things. So Disneyland and Disney World are pretty different, but both are fun, and depend on what you are looking for. The Walt Disney Industry, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.
PRODUCTS AND SERVICES
* Media Networks Media Networks comprise a vast array of broadcast, cable, radio, publishing and digital businesses across two divisions – the Disney/ABC Television Group and ESPN Inc. The Disney/ABC Television Group includes the ABC Television Network, ABC Owned Television Stations Group, ABC Entertainment Group, Disney Channels Worldwide, and Disney news, ABC Family as well as Disney/ABC Domestic Television and Disney Media Distribution.

* Parks and Resorts Walt Disney Parks and Resorts (WDP&R) is one of the world’s leading providers of family travel and leisure experiences, giving millions of guests each year the chance to spend time with their families and friends, making memories that last a lifetime. At the heart of WDP&R are five world-class...

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