This website uses cookies to ensure you have the best experience. Learn more

The Coca Cola Company Essay

4641 words - 19 pages

CHU HAI COLLEGE OF HIGHER EDUCATION 2010-2011 SEMESTER 2

BBA 353 STRATEGIC MANAGEMENT

Group Case Study Project

The Coca-Cola Company

Tsang Hoi Ki Chan Ho Yin Fung Tsun Wai Chan Ka Po Yuen Sze Wing Chan Tai Hoi Yan Yue Kan

(200826001H, (200826002H, (200826004H, (200826019H, (200826020H, (200826027H, (200926024E,

FNE) FNE) FNE) FNE) FNE) FNE) FNE)

Abstract

This paper is a strategic analysis of The Coca-Cola Company (Coca-Cola), a leader in the beverage industry. Coca-Cola, the world’s leading soft drink maker, operates in more than 200 countries and owns or licenses more than 500 brands of nonalcoholic beverages.

The company faces challenges in today’s market ...view middle of the document...

.................................. 12 2.1 2.2 2.3 2.4 2.5 2.6 World Leader in Soft Drink Industry ................................................................. 12 Wide Geographic Coverage ............................................................................... 13 Good Financial Performance .............................................................................. 13 Negative Publicity .............................................................................................. 14 Sluggish Performance in North America ........................................................... 15 Lack of Diversification....................................................................................... 15

Section 3: General Environment Analysis .................................................................. 16 3.1 3.2 Globalization ...................................................................................................... 16 Increasing Concerns on Health Issue ................................................................. 16

3

Section 4: External Analysis of Coca-Cola ................................................................. 17 4.1 4.2 4.3 4.4 4.5 Low Threat of New Entrants .............................................................................. 17 Strong Threat of Substitutes ............................................................................... 19 Low Threat of Suppliers..................................................................................... 19 Moderate Bargaining Power of Buyers .............................................................. 20 Strong Competitive Rivalry ............................................................................... 21

Section 5: Key Future Challenges and Strategic Recommendations ....................... 22 5.1 5.2 5.3 5.4 5.5 5.6 Declining Sales Volume in Soft Drink Sector ................................................... 22 Recommendations for Declining Sales Volume in Soft Drink Sector ............... 23 Health and Wellness Trend ................................................................................ 23 Recommendations for Health and Wellness Trend ............................................ 24 Increased Competition from PepsiCo ................................................................ 24 Recommendations for Increased Competition from PepsiCo ............................ 25

Reference List .................................................................................................................. 26

4

Section 1: Introduction

The Coca-Cola Company (Coca-Cola), the world’s leading soft drink maker, operates in more than 200 countries and sells 400 brands of nonalcoholic beverages. Coca-Cola is also the most valuable brand in the world. Coca-Cola is a globally recognized successful company. The Coca-Cola was founded in May of 1886 and continues for more than a century through the times of war and peace,...

Other Papers Like The Coca Cola Company

Coca Cola Company Essay

1036 words - 5 pages Coca Cola Company Student’s Name Institutional Affiliation The limitless efforts by Coca-Cola Company to attain its goal of being the best beverage producing company in the world are vibrant. For this, several strategies have ministered its journey to globalization. Among the key strategies is the global marketing strategy where Coca-Cola aimed at questing the thirst of every individual in the world. Key commercial advertisements

Coca Cola Company Essay

1642 words - 7 pages Royce Echarry Assignment 3 The Coca Cola Company is a global business that operates on a local scale, in every community where the company do business. There able to create a global reach with local focus because of the strength of Coca Cola System which comprises company and more than 250 bottling partners. The Coca Cola is not a single entity from legal or managerial perspective and the company does not own or control all of our bottling

Coca Cola Company

1886 words - 8 pages Innovation that matters Great Plains Coca-Cola refreshes its customers’ inventory with real-time order processing. Overview ■ Business Challenge A leader in the soft drink bottling industry, Great Plains Coca-Cola sought to extend that leadership by giving its customers the leanest, most efficient inventory practices possible. While its just-in-time processes were a good foundation, gaps in its order processing flow kept the company

the coca cola company modeling call

2875 words - 12 pages not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements. Reconciliation to U.S. GAAP Financial Information The following presentation may include certain "non-GAAP financial measures" as defined in Regulation G under the Securities Exchange Act of 1934. A schedule is posted on the

The Coca-Cola Company And Pepsico Pension Plans

1000 words - 4 pages The Coca-Cola Company and PepsiCo Pension Plans Intermediate Accounting III – ACC 305 Strayer University November 20, 2011   Abstract The Coca-Cola Company and PepsiCo are both very large manufacturing corporations that operate worldwide. Over the years, each corporation has had a very longevity of business success. The expansion of business and brands through subsidiaries, partnerships and franchises in beverage and food

Coca-Cola Company Marketing And Globalization

3257 words - 14 pages Coca-Cola Company Introduction Coca- Cola Company is the world leading manufacturer, distributor, and marketer of soft drinks. It was established after Coca-Cola invention on May 1886 by Dr. Pemberton. This company manufactures about 4000 products and 400 brands using tea, coffee, water, energy drinks, juices and much more. The company’s corporate center of operations is in Atlanta with local

Code of Ethics Conduct Coca-Cola Company

3215 words - 13 pages Challenges in the Global Business Environment Code of Ethics Conduct Coca-Cola Company Richard Bonds Dr. J. A. Anderson, Sr. Date May, 31 2014 Abstract Coca-Cola Company or Coke s the largest distributor of soft drinks in the world. Businesses such as Coke and other corporations set a strict code of ethics laws to live by and operate upon. This paper will illustrate the code of ethics of Coke the industry leaders and two of its

The Coca-Cola Company

2063 words - 9 pages Accomplishment for the 2nd Grading Period Accomplishment for the 2nd Grading Period The World of Plants Root crops Plant stalk Vegetable Leaves Flower Part Fruit Part Seed Part Plants that Reproduce Sexually Plants can reproduce asexually or sexually. To reproduce asexually, plants use rhizoids, fragmentation, or budding. Strawberries, crab grass, and Bermuda grass are examples of plants that

The Evolution Of Coca Cola

797 words - 4 pages On May 8, 2012, Coca-Cola Company celebrated its 126th anniversary. With a history that spans more than a century, it is no surprise that the brand has seen many changes since it first began. From selling nine drinks a day at Jacobs' Pharmacy in Atlanta, Georgia to selling about 19,400 beverages every second around the world, here is how the Coca-Cola Company has changed over the years and how the evolution has affected its business

The Competiton Between Coca-Cola and Pepsi

1710 words - 7 pages drink industry The soft drink industry is one of the biggest profitable markets. And the major players in this market are Coca-Cola and Pepsi. Maximum percent of cola industry is captured and maintained by these two companies. For any new company it is very difficult to enter the cola market because of the bottling network, brand image, customer loyalty, etc. Both Pepsi and Coca-Cola have a strong franchise base in most of the regions. Coca-Cola

Socio Cultural Barriers Faced by Coca-Cola in India and Solutions to Overcome the Issues

3369 words - 14 pages CAMPAIGNS 7 5.4. LISTEN TO THE CUSTOMERS 7 5.5. MANAGING STYLE 7 5.6. PULL BACK PRICE- QUALITY TRADE –OFF PLANS 7 6. SUGGESTIONS 8 7. FORECASTS AND PREDICTIONS 9 8. CONCLUSION 9 9. REFERENCES 10 EXECUTIVE SUMMARY Coca – cola, the world’s largest selling soft drink company had established its strong presence in the world since 1886. Coca-Cola is the first international soft drink brand to enter the Indian market in

Related Essays

The Coca Cola Company Essay

1519 words - 7 pages The Coca-Cola Company; and specifically the advertising and promotion of the Coke brand. Table of Contents Overview & Background…………………………………………………………...3 Product Information ………………………………………………...….…………...4 Competitive Review ………………………………………….……………...……...5 Audience Analysis…………………………………………………………………5 Promotional and Media Vehicles Used……………………………………………6 Conclusion ………………………………………………………………….…..…. 7 References

Coca Cola: The Better Company Essay

1242 words - 5 pages Coca-Cola: The Better Company Coca-Cola is mostly known for its classic commercials. The purpose of the commercials is to persuade consumers to buy their product. According to the Jib Fowles article, “Advertising’s Fifteen Basic Appeals” the commercials associated with the company uses the need for affiliation in order to grab the consumer’s attention. The need for affiliation is depicted through the friendship, sharing and togetherness

Coca Cola Company Essay

1045 words - 5 pages Running Head: THE COCA-COLA COMPANY The Coca-Cola Company ACC 499 Accounting Capstone The Coca-Cola Company The Coca-Cola Company is one of the largest beverage company's in the world. It has more than 500 brands of carbonated and non-carbonated beverages. Coca-Cola Company also has the world's largest beverage distribution system. More than 200 countries consume the company's beverages at a rate of 1.7 billion servings per day. Coca

Coca Cola Company Essay

2029 words - 9 pages Coca-Cola Company Organizational Behavior-MGTK350 Dr. Louis Fry March 7, 2014 Introduction It isn’t unknown that the Coca-Cola Company is a worldwide beverage company whom manufactures, markets, and sells only nonalcoholic refreshments. The headquarters is located in Atlanta, Georgia where John Pembert founded it in 1886 (Yahoo Finance, 2014). This company reports as the “world's largest beverage company, refreshing consumers with more