The buying process of “Sony VAIO”
A computer is a general purpose device which can be programmed to carry out a finite set of arithmetic or logical operations. Since a sequence of operations can be readily changed, the computer can solve more than one kind of problem With advances in computer technology came the dawn of automated systems, allowing artificial intelligence to replace human intelligence. Over the last decade, there has been a tremendous advancement and use of computers which has rapidly become one of the most sought in every phase of individuals’ personal and business life today. Individuals and companies are highly dependent on computer for storing data, image, and file ...view middle of the document...
Clearly, the buying process starts long before then the actual purchase and has consequences long afterward. However, consumers may skip or reverse some stages in case of routine purchases such as skipping information search and evaluation. This model of the consumer buying process helped me to purchase new laptop.
The buying process starts when the buyer recognizes a problem or need. The need can be triggered by internal or external stimuli. An internal stimulus rises and becomes a drive to satisfy individuals’ normal needs such as hunger and thirst. A need can also be aroused by an external stimulus. At this stage, the consumer recognizes the fact that an unfulfilled needs to be satisfied or a problem to be solved by repurchasing the product or service.
Few months back, I found out that my desktop computer was having some technical difficulties. The desktop computer was Pentium 4 and it functioned properly for nearly 8 years. I did not upgrade my desktop since I purchased it. So, it was a bit old and backdated compared to the new desktop and laptop that have advancement features such as new processor core-2-duo, core i7, high graphics facility, sound system, high RAM, high Definition Monitor.
At this stage, a person simply becomes more receptive to information about a product. The next level, the consumer may enter an active information search such as scanning memory for previous brand and looking for commercial, bulletin, TV ad, billboard promotion...