This website uses cookies to ensure you have the best experience. Learn more

The Analysis Of Zara

4708 words - 19 pages

[pic]
University of Sunderland
The faculty of Business and Law
_______________________________
Module Title: Marketing Management
Module code: PGBM15

The market analysis of ZARA
______________________________________________
Student Name: Xia Tang
Student Number:139151583
Tutor: Steve Storey
Module Leader: Sudipta Das

Word Count:4005
Date of submission: 16th June 2014

Contents
Introduction of ZARA 1
1 Dynamics and trends within the marketing environment of ZARA. 1
1.1 Introduction of marketing environment 2
1.2 Macroenvironment-----PESTLE analysis of ZARA 2
1.3 Microenvironment analysis of ZARA 4
1.4 Poter’s three generic strategies on ZARA 4
1.5 ...view middle of the document...

This famous fashion manufacturing company has been thought the most efficient and market responding corporation in the whole fashion industry worldwide. 

More importantly, ZARA used modern technology in its manufacturing factories, where complex process are necessary to be simplified. And incorporate technology in process and tackles are to be taken after comprehensive measurements and analysis. There are opportunities of existing domains where the company may progress and are going to explore.

This assignment is going to analyze the market environment and making some achievable plans for the future. This process would be critical and crucial because it leads to decisions that are basis for future actions and these vital decisions for future development will determine the future of the company in this field.

1 Dynamics and trends within the marketing environment of ZARA.

1.1 Introduction of marketing environment

Marketing environment can be defined as the forces and factors outside marketing which have an impact on marketing management’s abilities(Armstrong et al. 2008). The macroenvironment elements consist of political, legal, regulatory, societal, technological and economic and competitive forces. Meanwhile, The microenvironment elements contain the company, customers, competitors, marketing intermediaries, suppliers and publics. Furthermore, internal and external environment can be analysed by SWOT analysis. Generally,a successful business system will take all the factors into consideration.

1.2 Macroenvironment-----PESTLE analysis of ZARA

1.2.1Political Indicators
Government as well as political parties in a country is responsible significantly for the global business environment. In form of policies they may support an trade. Decisions of marketing and expansion would be affected stoutly by the keep-going developments in the political environment. Political environment is quite peaceful almost all the countries. Most of the countries across the world welcome multinational trade despite of their political systems. Even for the cradle of ZARA, Spain also supports and encourages exports of the enterprise which have helped ZARA in a lot of ways.

1.2.2 Economic Forces
The economic environment primarily comprises of the factors which affect the buying power and behaviors of their consumers. ZARA has been dealing with only one currency since its origin, that is Euro. The key reason for ZARA not suffer from recession is that its deals only in Euros, which is a relatively safer currency in its everyday trade compare to Dollars.

The currency exchange rates and economical condition of new country are of much importance . Spain has a stable market with many predictable demands.

1.2.3 Social circumstances
Since Zara has been operated in the unique country, it has to facing social influence. The cultural roots of Spain are very independent and ZARA has been very fortunate to flourish in independent cultural...

Other Papers Like The Analysis of Zara

The Unconventional Business Strategies of Zara: a Case Study

2305 words - 10 pages The Unconventional Business Strategies of Zara: A Case Study Informational Technology and E-Business BUAD 6800 February, 2013 INTRODUCTION At first glance, La Coruna, Spain is a small, poor ship-building town in northern Spain; however, it houses a company, Inditex Corporation, which is a technological leader within the fashion industry. This small town houses “The Cube,” which is the

Zara Essay

358 words - 2 pages The main objective of their marketing activities is to react swiftly: Zara is able to design, produce and deliver the product to the customer in just one month. The main reason for this is that Zara does not forecast the designed clothing. Fabrics and garments are the only materials to be purchased on the basis of forecasts. Their main strength is to capture real-time information on the shop floor and develop designs on the basis of this

Zara Fashion

3795 words - 16 pages weekly, unlike most of the competitors weekly schedule. Key Success Factors: ❑ Market Research ❑ Ready raw material base ❑ Multi-functional quick decision making ❑ Vertical integration to ensure control over supply chain, and proximity ❑ Technology ❑ Cost Control, despite flexibility ❑ Technology and Infrastructure SWOT Analysis 2013 on ZARA Strengths 1. They have about 74

Analysis of the Poem

548 words - 3 pages Analysis of the poem "Son of Mine" The poem "Son of mine" is an address by an Aboriginal women to her son about race relations between aborigines and white Australians. She could have told him about the terrible acts that have been committed by the whites towards aborigines. However, she tells him of the positive future for the two countries when "lives of black and white entwine, and men in brotherhood combine." In stanza one, the aboriginal

Analysis of the Force

1325 words - 6 pages An Analysis of the Force By Anna Yellis In 1977, Star Wars was released. It became one of the most prominent movies in the twentieth century. It created the Force, and expressed a new set of ideas. While many came to believe that in Star Wars, the Force resembled God, it really did not. Many also thought that the Force was based on the twentieth century worldview, once again, it did not. Through analyzing the Force with the twentieth

The Analysis of Othello

1237 words - 5 pages The Analysis of Othello The introduction about the author: Othello was written by William Shakespeare (1564-1615).he was an English dramatist and poet, generally regarded as the greatest writer in the English language. He wrote 37 plays and 154 sonnets in his lifetime. His imagination, his richness of language and his deep understanding of human behaviors have made him universally known and loved. His influence on English literature and on

Zara Case

1399 words - 6 pages secondary problem is that they are also struggling at which will be the most effective path to move towards to keep the success. Analysis: We can conclude the major problem from the huge argument between Salgado and Sanchez. As the head of the IT department, Salgado was really worried about the recent obsolete of DOS operating system because all of the applications used for Zara became vulnerable and unsupported. It could become even worse if

Case Zara

874 words - 4 pages 
 NTERNATIONAL MARKETING ZARA: INDIVIDUAL ASSIGNMENT FACULTY OF ECONOMICS UNIVERSITY OF LJUBLJANA 1. What makes Zara different from other specialty apparel retailers? What are the main differences in the business models of Zara and H&M? One of the most important competitive advantages that Zara have is the rotation in the stores, Zara is constantly looking forward increase the rotation of products and the leadership in

Zara Case

806 words - 4 pages   Zara is different from competitors in that it uses a vertically integrated model for its company. Therefore, the firm controls most of the activities in the supply chain. For instance, Zara relies on “local Spanish sourcing for a large proportion of garment manufacture.” The combination of the local garment manufacturers with Zara’s over 200 designers in house leads to a flexibility unrivaled in the high-end clothing industry. Zara

Zara Case

1081 words - 5 pages 1. Zara was developed with the initial goal to link customer demand to manufacturing, and link manufacturing to distribution. Goals such as short production times, decreased inventory risk, and great choice of clothes have helped formulate a unique value and shape Zara’s current business model. Zara’s business model is based on three aspects: * Zara’s fundamental concept is to maintain design, production, and distribution processes that

Zara Success

2083 words - 9 pages Arab Open University Faculty of Business Studies Business Functions in Context I B203A -- Second Semester 2015-2016 Tutor Marked Assessment Managing Marketing Channels: Zara | One global retailer is expanding at a dizzying pace. It's on track for what appears to be world domination of its industry. Having built its own state-of-the art distribution network, the company is leaving the competition in the dust in terms of sales and

Related Essays

Pestle Analysis Of Zara

1902 words - 8 pages face traditional retailers in the apparel industry. So, now our group will analysis the PESTLE of Zara Company. (Lopez & Fan, 2009) Overview Zara is one of the largest international fashion companies and belongs to Inditex, which is one of the largest fashion retailers worldwide. Inditex operates in textile design, distribution and manufacturing. (Inditex, 2011 b) Zara operates in 78 countries worldwide with 1557 stores in the world’s

The Strategy Of Zara Essay

2144 words - 9 pages . Procedure and Findings……………………………………………………………7 2.1 SWOT Analysis……………………………………………………………….7 2.2 4Ps Analyze …………………………………………………………………10 3. Conclusions………………………………………………………………………12 References……………………………………………………………………………13 1.0 Introduction 1.1 Purpose As a fast fashion of the global retail market, ZARA is a famous and successful case in the international market. To prove Zara has the prospect of sustainable

Comparative Analysis Of Zara And Topshop

544 words - 3 pages Study Proposal A comparative case analysis of Zara and Topshop Company I. Rationale As of the present, fashion industry market is growing and booming with the presence of low cost fashion companies such as Zara and Topshop. These kinds of companies have the possibility to dominate the industry of today and in the future and the situation for competition in the fashion industry can be set on high demand on such products and services

Critically Evaluate The Comparative Transnational Effectiveness Of Benetton And Zara

2118 words - 9 pages Critically evaluate the comparative transnational effectiveness of Benetton and Zara Zara and Benetton are two of the most acknowledged clothing companies in the fast fashion industry. The different international business strategies they adopt result in different transnational effectiveness. To begin with, this essay will give a brief overview of the motivation, means and mentality of these two companies, and then compare how they sustain