Tesla Motors In Indonesia Essay

5152 words - 21 pages

 

IT’S
 
  MORE
 
 
THAN
  ELECTRIC,
  IT’S
 
  TESLA
 

TESLA
 MOTORS
  in
  INDONESIA
 
 
MOR
 492
  Group
 8
 
  Final
 Project
  3rd
 December,
 2012
 
 


 
 

Executive
 Summary
 
•  Tesla
 needs
 to
 expand
 in
 order
 to
 keep
 its
 enterprise
 economically
 viable.
 Tesla
 needs
 to
 find
  both
 new
 outlets
 for
 lower
 cost
 producFon
 while
 catering
 to
 new
 markets
  Why
 Expand
 &
  •  Indonesia
 is
 a
 perfect
 fit
 for
 Tesla
 as
 the
 risks
 are
...view middle of the document...

 
  •  The
 same
 caliber
 employees
 should
 be
 hired;
 those
 who
 have
 a
 passion
 for
 energy
 efficiency
 and
  problem
 solving
  •  ProducFon
 will
 be
 maintained
 at
 a
 low
 scale
 for
 Tesla
 to
 remain
 exclusive
 and
 luxurious
  •  However,
 the
 R&D
 aspects
 of
 Tesla's
 business
 will
 remain
 
 at
 the
 Silicon
 Valley
 headquarters
 

•  Tesla
 will
 produce
 the
 gearbox
 in
 Indonesia
 but
 other
 the
 plant
 will
 serve
 primarily
 as
 an
  assemble
 plant,
 as
 wit
 will
 conFnue
 to
 receive
 parts
 from
 France,
 the
 UK,
 and
 Japan
  • 
 The
 internaFonal
 funcFonal
 manager
 and
 the
 business
 manager
 will
 be
 of
 crucial
 importance
 as
  ProducFon
 &
  they
 will
 be
 overseeing
 the
 transfer
 of
 technology
 and
 standards
 from
 the
 plant
 in
 Silion
 Valley
  Management
  to
 that
 in
 Inodesia.
 


 
2
 

2 1

TESLA:
 LOOKING
 AHEAD
 
“Tesla
 is
 now
  entering
 a
 
  critical
 phase”
  -­‐
 New
 York
 Times
 
Tesla
 has
 some
 incredible
 accomplishments
 to
 its
  name,
 especially
 for
 a
 company
 founded
 less
 than
 a
  decade
 ago.
 Tesla
 has
 broadened
 the
 industry
 for
  cars
 by
 introducing
 a
 brand
 that
 is
 as
 appealing
 as
  any
 luxury
 car,
 yet
 with
 incomparable
 efficiency
 and
  green
 technology.
 
 Tesla’s
 competitive
 advantage
  lies
 in
 this
 combination
 of
 sleek
 design,
 enormous
  power
 and
 dexterity,
 with
 a
 small
 and
 efficient
  electric
 engine22.
 Tesla
 has
 become
 a
 industry
  trend-­‐setter
 towards
 which
 other
 brands
 look
 for
  inspiration
 and
 example,
 and
 can
 exert
 pressure
 on
  other,
 more
 established
 brands
 to
 become
 more
  fuel
 efficient.
 
  However,
 “Tesla
 is
 now
 entering
 a
 critical
  phase.”
 While
 it
 is
 Tesla
 has
 amazing
 potential,
  there
 are
 some
 major
 concerns
 with
 its
  business
 plan.
 One
 issue
 is
 that
  its
 production
 capabilities
 are
  extremely
 low
 and
 unable
 to
  meet
 with
 demand19.
 Of
  course,
 preserving
 the
  exclusivity
 of
 the
 brand
 and
  Growth
 ImperaFve
  producing
 in
 limited
  quantities
 is
 an
 important
...

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