1. History of Tesla Motors
Global warming is the issue of universe but let’s keep it limited with our planet EARTH, to save earth from global warming Tesla motors took great step ahead to control pollution on EARTH by discovering electric car with high cost saving cars, soon they will be launch electric motorcycles. Tesla motors are baby of great person ELON MUSK and his team, who is founder of PAYPAL, SPACEX and now TESLA MOTORS. His visionary thinking to save planet by pollutions, creating spacecraft which is reusable gave him big success in markets of world. Company’s main strategy is to provide high cost affordable electric cars, which will help us to save earth from pollution. ...view middle of the document...
But if we consider this 4Ps for Tesla motor marketing is different from real world e.g. Price and promotion will not really a part of the Tesla’s current marketing strategy.
4Ps of marketing strategy
(Cardinals Business. (n.d.). Cardinals Business RSS. Retrieved March 31, 2014)
Tesla motors has unique product compare to any other automobile makers and it has great designs of luxury car which is really demandable by people in this days, before it was so many companies came in market with electronic cars but they did not get success like Tesla motors because of unique design with high quality product.
Tesla’s marketing strategy is to deliver big end product with simplicity, it’s also known as APPLE computers of car industry because of its uniqueness of product with high price. Tesla’s strategy is to start with high price and work on technology to build a product with low prices.
Build a brand without spending money on advertising as well on promotion is the main marketing strategy; The Palo Alto, Calif., company is breaking all the rules of automotive marketing, eschewing dealers in favor of selling through "stores" in upscale shopping malls and the internet.
It is company which doesn’t need any dealers to sell its car because in 2012 they sold out with their inventory and in 2013 they have backlog orders so it’s a company generating revenue without spending money on marketing and advertising. It has its own showrooms in USA and they expanding more.Tesla’s strategy of direct customer sales and owning its own stores and service centers is a significant departure from the dealership model in the U.S. marketplace. Tesla Motors is the only automaker that sells cars directly to consumers, with all other automakers using independently owned dealerships. It’s a great to have direct selling to customers which is really help customers to get car at little bit cost affordable prices.
(Tesla Generates Small Sales, Big Buzz Without Paid Ads. (n.d.). Advertising Age News RSS. Retrieved March 31, 2014)
Customer relationship management (CRM)
Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. Future technical support partners are PANASONIC (Lithium battery producer) and APPLE. As we discussed Tesla is known as APPLE Computers of car industry, this both companies have secret plan in future to deliver best products to consumers, from CRM (Customer relationship management) we see here Tesla motors has to deliver so many new and unique products, that is the direct strategy in CRM, but it also includes so many other facilities to bring create faith in customers. Elon Musk Said, “New technology in any field takes a few versions to optimize before reaching the mass market and in this case it is competing with...