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Terpel In Colombia Essay

584 words - 3 pages

Terpel
  is
  a
  Colombian
  oil
  and
  gas
  company,
  which
  operates
  in
  Colombia,
  Panama,
  Ecuador,
  Chile.
  Terpel
  offers
  several
  service
  like
  gas
  stations,
  convenience
  stores,
  car
  services
  etc.
  For
  the
  matter
  of
  simplicity
  this
  paper
  will
  just
  focus
  on
  the
  competitive
  priorities
  in
  the
  gas
  station
  market.
  Since
  the
  oil
  industry
  is
  a
  highly
  competitive
  industry
 with
 very
 price
 sensitive
 customers,
 the
 companies’ ...view middle of the document...

  This
  importance
  is
  reflected
  in
  the
  competition
  and
  can
  therefore
  be
  said
  to
  be
  a
  main
  competitive
  priority
  for
  Terpel
  in
  the
  gas
  market.
  However,
  price
  is
  not
  the
  only
  competitive
  priority
  for
  Terpel.
  Since
  a
  car
  is
  a
  high
  investment
  consumers
  are
  also
  concerned
 about
 the
 quality
 for
 the
 offered.
 If
 the
 quality
 of
 the
 gas
 were
 low
 this
 would
  be
 reflected
 in
 the
 lifetime
 of
 a
 car
 engine.
 Therefore
 customers
 place
 a
 lot
 of
 value
 on
  the
  quality
  of
  the
  gas
  been
  offered.
  Hence,
  if
  the
  quality
  were
  not
  sufficient
  customers
  would
  change
  the
  gas
  station.
  For
  this
  reason
  also
  quality
  is
  one
  of
  the
  competitive
  priorities
  of
  Terpel.
  It
  can
  also
  be
  said
  that
  consumers
  would
  not
  trade
  lower
  quality
  for
  a
 lower
 price
 since
 it
 would
 harm
 the
 engine
 of
 their
 cars.
 Moreover
 the
 quality
 of
 the
  gas
  should
  not
  only
  be
  of
  high
  quality
  but
  the
  quality
  should
  also
  be
  consistent.
  Therefore
 if
 the
 price
 is
 sufficient
 then
 customers
 go
 for
 the
 best
 quality.
 For
 this
 reason
  quality
 can
 be
 considered
 as
 order
 winner.
 In
 summary,
 for
 Terpel
 the
 most
 competitive
 ...

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