Defining Strategic Planning - Overview
Strategic management can be defined as the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives. As this definition implies, strategic management focuses on integrating management, marketing, finance/accounting, production/operations, research and development, and information systems to achieve organizational success. The term strategic management in this text is used synonymously with the term strategic planning. The latter term is more often used in the business world, whereas the former is often used in academia. Sometimes the term strategic ...view middle of the document...
Strategy implementation on the other hand, involves the strategic management procedure, where all of the evaluation on the company’s current business set-up and its needs are converted into realistic, goal-driven strategic changes both to the business and its operations. The strategy implementation is the actual placement of strategic changes into the organisation’s framework, circulating sources and developing selection processes to bring out results that are intended to boost the company’s performance in the market.
Strategic Evaluation would always form the post-strategic implementation process of the strategic management exercise. It also encompasses major evaluation-based aspects to determine the effectiveness of the implementation performed in relation to the strategy formulation’s needs and findings. The strategic evaluation is important in allowing for the strategic implementation to be one that has satisfied the needs of the strategic formulation.
BAA Terminal Disaster
BAA opened Heathrow’s fifth terminal for business on 27th March, after 6 years of construction at a cost of £4.3 billion, on time and within budget. Passengers had been promised a "calmer, smoother, simpler airport experience". A number of problems arised, however, meant that on the first day of operation alone, 36,584 passengers were frustrated by the ‘Heathrow hassle’ that terminal 5 has been designed to eliminate. What should have been an occasion of national pride was in fact an occasion of national embarrassment. Problems were experienced with the baggage system, car parking, security searches and aspects of the building itself. When the baggage system failed, luggage piled up to such an extent that it was transported by road to be sorted off site. According to British airways, 23,205 bags required manual sorting before being returned to their owners.
The problems began when staff and passengers arriving at the new terminal at around four in the morning of 27th March had trouble locating car parks and car parking spaces. There was a shortage of specially designated spaces in some car parks. This was exacerbated because some staff overflow car parks were not open early in the morning. As a result some staff were stuck in their cars driving around seeking places to park when they should have been going through security checks before moving to the check-in desks.
The delays in finding appropriate parking spaces were compounded when staff reached the terminal building itself. There were problems with signage. One BA check-in attendant who spoke to the BBC said “It took an hour for people to get to the right place. The place is so enormous, we don’t know where we’re going; we have been given no maps, no numbers to ring”. Some staff had difficulty finding the locations for security checkpoints which they needed to pass through to get ‘airside’. These delays were compounded by problems at the security checkpoints. Long queues started to build up at these security...