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Term Paper

5980 words - 24 pages

Term Paper on“BERGER”

Submitted to:
Lecturer
BRAC Business School
BRAC University

Submission Date:
29th July 2015

29th July 2015
Lecturer
BRAC Business School
BRAC University
Subject: Letter of Transmittal
Dear Madam,
With due respect we, the undersigned students of BRAC Business School of Summer 15 semester have reported on a survey of the "Berger Paints Bangladesh Limited. It is important to note that the survey report is under the course of Management Principles and Practices.
Though we are in learning curve, this report has enabled us to gain insight into the core fact of the Berger Paints Bangladesh Limited. It was an extremely challenging and interesting experience. ...view middle of the document...

We thank all people for their help directly and indirectly to complete our report.
Above all, we have tried hard to fulfill our report with relevant and updated information as much as possible to make this report attractive. However, some errors may occurs without our intension. Therefore, we are requesting to pardon us and accept our report as the precious fruit of our hard work.

Executive Summery

Berger is one of the largest paint manufacturer company throughout the world. It has been operating business in Bangladesh before the independence. It has been a footstep that brings more than 230 years of global paint experience in Bangladesh. Among many competitors Berger has proved its successful stand in paint industries. At first we make, the planning process of Berger Paints. Under planning process Berger decide their vision and mission of the company. Then we make objectives of Berger Paint and the different planning strategies of BPBL. After that we do BCG and SWOT analysis of BPBL. Then we talked about Berger organizational structure, service department and also product departmentalization. Moreover, we show the chain of command of Berger and show the structure. Then we make the leading process of Berger Paints. Under leading process we make power and leadership, traits approach, leaders behavior, decision making style and transformational leadership of Berger Paints. At the end we match our total production with the amount of targeted amount of products that we set at the beginning of the year. We also handle our organizational resources with professional hands. Indeed we try our best to recover our lacking. We also add suggestion and recommendation alone with reference list.

Table of Content

1.Introduction
1.1 Background of Berger:
Berger is one of the oldest names in the paint industry and the country’s major specialty paints business with products and ingredients dating back more than 250 years. Louis Berger, a German National, founded dye and pigment making business in England in 1760. Louis Berger & Sons Limited grew rapidly with a strong reputation for innovation and entrepreneurship, culminating in perfecting the process of making Prussian blue, a deep blue dye- a color widely used for the uniforms of many European armies. Production of dyes and pigments evolved into production of paints and coatings, which till today, remains the core business of Berger. The company grew rapidly by establishing branches all over the world and through mergers and acquisitions with other leading paint and coating manufacturing Company.
Berger has been involved in the paint business in this part of world since 1950, when paints were first imported from Berger UK and subsequently, from Berger Pakistan. In 1970, Berger Paints Bangladesh Limited (BPBL), erstwhile Jenson & Nicholson, had set up its paint factory in Chittagong. The Shareholders were Jenson & Nicholson (J & N), Duncan Macneil & Co. Limited and Dada...

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