Term Paper

2613 words - 11 pages

Power of Social Media in Business
Makeba A. Smith
Rasmussen College

Author Note
This research is being submitted on December 02, 2012, for Pamela Wren’s B371/GEB3110 Section 05 Research and Report Writing course.

Power of Social Media in Business
The topic I chose to conduct my research paper on is the impact or the power social media has on business. The reason I selected this topic is because social media has become very popular among people today. In addition, many businesses have incorporated the use of social media sites to publicize, communicate, advertise, and promote their companies. The use of social media in businesses have been met with many opposing forces, but the ...view middle of the document...

In addition, many businesses find that social media sites are powerful marketing tools that can be used promote their product. As an avid user of social media sites, I chose to research how powerful the use of social media site is in the world of business. My first method of research was to conduct an interview with a local business owner who has made the use of social media sites a part of her company.
While social media sites have been met with many opposing views, they have proven to be a very effective marketing tool for many businesses with many positive outcomes. Over a period of three days, I sat with Ms. K’Maya Counts, owner and proprietor of Fashion Counts Clothing, to discuss her opinion about the use of social media in business. Like myself, Ms. Counts agrees that social media is beneficial to business owners once used correctly. Ms. Counts opened her clothing store about four years ago and was having difficulty getting the word out about her store and what it offered. She designed a website, distributed business cards, and received assistance from friends and family who spread the word around verbally, but for some reason her volume of customers were not what she expected. After about eight months, she said she decided to speak with a fellow business owner to find out what other options she has to increase the number of customers that visit her business.
Ms. Counts stated that she was surprised by the answer she received. Social media was the last thing she could think of that would help her business. However, she took the advice of her fellow business owner and opened an account on Facebook and LinkedIn. Again she spread the word about her new marketing tool. As a result of this new idea, Ms. Counts said that the number of customers to her store more than tripled and her revenue has also increased greatly. She is now working on opening an online store for those individuals that prefer the ease and comfort of shopping online.
After sitting with Ms. Counts, I can see that social media sites are extremely beneficial to businesses once the user knows what they are doing and markets their company correctly. Ms. Counts, though new to owning her own business, did her research and solicited the advice from another business owner and is successful in using social media in her business. Because of social media and her resourceful thinking Fashion Counts Clothing is more successful than she initially expected.
Some critics may say that social media sites are harmful to businesses and only have negative effects, but K’Maya Counts’ clothing store is just one example of the positive effects that social media sites have on business. Before incorporating social media into her business her revenue from sales was about $18,000 annually. After social media, both her clientele and revenues increased exponentially with sales amounting to about $52,000 in 2011. Furthermore, it has prompted her to expand by opening an online store. This too,...

Other Papers Like Term Paper

Term Paper

5980 words - 24 pages Term Paper on“BERGER” Submitted to: Lecturer BRAC Business School BRAC University Submission Date: 29th July 2015 29th July 2015 Lecturer BRAC Business School BRAC University Subject: Letter of Transmittal Dear Madam, With due respect we, the undersigned students of BRAC Business School of Summer 15 semester have reported on a survey of the "Berger Paints Bangladesh Limited. It is important to note that the survey report is

Term Paper

2296 words - 10 pages CHAPTER 1 INTRODUCTION a.) STATEMENT OF THE PROBLEM This mini term paper cast about to research about the Moving of Classes from June to September. 1.) FOLLOWING QUESTON 1.) What if it will be moved to September, how will it affects the students? 2.) Will it be giving us enough advantages? 3.) Will it gives us gaps from the lessons we learned? 4.) What are the opinions of selected parents? b.) IMPORTANCE OF STUDY - The main

Term Paper

4458 words - 18 pages the report is to submit you of my Assignment. The content of this report concentrates on the structural and acoustical aspects. This assignment is also discusses some economical view. If you have any questions concerning our study and paper please feel free to let us know. Sincerely, Tasbiha Sultana ID: 2007010000139 Batch: 21st (F), original batch: 15th B.B.A. Department. Table of Contents CONTENTS

Term Paper - 2487 words

2487 words - 10 pages Memo To: James Anthoney Hanks From: Team Even (Dan Lepadatu, Sendhil Palani, Jason Reams, and George Samarripa) CC: John Smith Date: August 21, 2011 Re: Part I Team Paper- Portfolio Management Process for Network Development New Project: 4G LTE Technology Telecommunications play an important role in the world economy and the worldwide telecommunication industry's revenue was estimated to be $3.85 trillion in 2008. The service revenue

Term Paper - 2348 words

2348 words - 10 pages Persuasive Research Paper ENG 102 August 11, 2013 Karen Halusek Persuasive Research Paper In America, guns have been a part of the country’s society since its birth. Throughout history, citizens of the US have used firearms to protect the nation, protect their families, and to hunt for food. In the United States, gun control is an issue that has both sides firmly imbedded in their beliefs. The parties in favor of gun ownership and the

Term Paper - 2700 words

2700 words - 11 pages ), and all accessions, attachments, accessories, and equipment placed in or on such collateral, and on the proceeds of such collateral (if sold), and on the proceeds of any insurance or service contracts purchased with this contract on the collateral. Your security deposit, if applicable, is non-interest bearing and will be returned to you within 10 business days of the end of the scheduled term of this agreement, as long as you have paid all

Term Paper - 5460 words

5460 words - 22 pages - Laparotomy - if the above is not possible - Hysterectomy - After replacement, oxytocin is given to contract the uterus Postpartum Infections * Puerperal Infection * Term used to describe bacterial infections after childbirth * A fever of 38 C ( 100.4 F ) or higher after the first 24 hrs. after childbirth occuring on at least 3 of the first 10 days after the first 24 hrs. * During the first 24 hrs. a slight

Term Paper - 3119 words

3119 words - 13 pages Term Paper for Communication We communicate in many different mediums. Modern communication is predominantly shaped by the advancement in technology. The human race has come a long way from “tribal epoch” to the “electronic epoch”. (Wood 305-308) However, the electronic approach to communication has grown exponentially during the last decade. Most communication mediums we use today such as cellular phones, the Internet and television are all

Term Paper Lit

855 words - 4 pages Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term paper, Term

Term Paper Structure

1022 words - 5 pages Term Paper Process The term paper is not a single submission assignment. You have to follow a process and you will earn you grade through all the steps of the process: Conduct background research on your country of choice Write a Term Paper developed through a process of drafting & review: Submit a FIRST DRAFT of your paper Review the drafts of 3 (three) other students and apply the rubric to their drafts After review by 3 other

Econ1001 Term Paper

891 words - 4 pages ECON1001 S2 2013, Term Paper Term paper / report Introduction ___________________________________________________ The assessment task for this component of ECON1001 requires you to write a short term paper/ report. You must answer the question set out below. In answering the question, you should: use appropriate economic concepts and techniques to address the issues that you are asked about. you need to provide a clear, logical and

Related Essays

Term Paper 609 Words

609 words - 3 pages Science Term Paper Writing a science term paper requires hard work and plenty of time to get through it successfully. Science is an ever-developing and advancing subject. Students normally have many other co-curricular and social activities. Out of such a hectic schedule, it becomes troublesome for students to write science term paper. Therefore students must understand each and every part of term paper structure so that they can manage to

Term Paper 849 Words

849 words - 4 pages Expectations from students: The aim of this Term Paper is to produce a Programming logic or Animation on the assigned Topic. The assignment is to read the existing system/problem and create a program of your concept to obtain the expected results. Assistance from text and reference books, articles and reports on the concerned topics from Internet can be taken but the animation logic should be your own piece of work. Along with, students

Term Paper 1748 Words

1748 words - 7 pages essayer, "to try" or "to attempt". In English essay first meant "a trial" or "an attempt", and this is still an alternative meaning. The Frenchman Michel de Montaigne (1533–1592) was the first author to describe his work as essays; he used the term to characterize these as "attempts" to put his thoughts into writing, and his essays grew out of his commonplacing.[3] Inspired in particular by the works of Plutarch, a translation of whose Oeuvres

Term Paper 2627 Words

2627 words - 11 pages knowledge, we could find the true purpose of why technology is made. According to the Merriam-Webster, the term World Wide Web is a part of the Internet accessed through a graphical user interface and contains documents often connected by hyperlinks. In this paper, the term world wide web is used to mean "a system of documents that are accessed by the internet. "A web browser can view this web pages and it contains text, images, videos, etc. The