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Term Paper

2613 words - 11 pages

Power of Social Media in Business
Makeba A. Smith
Rasmussen College

Author Note
This research is being submitted on December 02, 2012, for Pamela Wren’s B371/GEB3110 Section 05 Research and Report Writing course.

Power of Social Media in Business
The topic I chose to conduct my research paper on is the impact or the power social media has on business. The reason I selected this topic is because social media has become very popular among people today. In addition, many businesses have incorporated the use of social media sites to publicize, communicate, advertise, and promote their companies. The use of social media in businesses have been met with many opposing forces, but the ...view middle of the document...

In addition, many businesses find that social media sites are powerful marketing tools that can be used promote their product. As an avid user of social media sites, I chose to research how powerful the use of social media site is in the world of business. My first method of research was to conduct an interview with a local business owner who has made the use of social media sites a part of her company.
While social media sites have been met with many opposing views, they have proven to be a very effective marketing tool for many businesses with many positive outcomes. Over a period of three days, I sat with Ms. K’Maya Counts, owner and proprietor of Fashion Counts Clothing, to discuss her opinion about the use of social media in business. Like myself, Ms. Counts agrees that social media is beneficial to business owners once used correctly. Ms. Counts opened her clothing store about four years ago and was having difficulty getting the word out about her store and what it offered. She designed a website, distributed business cards, and received assistance from friends and family who spread the word around verbally, but for some reason her volume of customers were not what she expected. After about eight months, she said she decided to speak with a fellow business owner to find out what other options she has to increase the number of customers that visit her business.
Ms. Counts stated that she was surprised by the answer she received. Social media was the last thing she could think of that would help her business. However, she took the advice of her fellow business owner and opened an account on Facebook and LinkedIn. Again she spread the word about her new marketing tool. As a result of this new idea, Ms. Counts said that the number of customers to her store more than tripled and her revenue has also increased greatly. She is now working on opening an online store for those individuals that prefer the ease and comfort of shopping online.
After sitting with Ms. Counts, I can see that social media sites are extremely beneficial to businesses once the user knows what they are doing and markets their company correctly. Ms. Counts, though new to owning her own business, did her research and solicited the advice from another business owner and is successful in using social media in her business. Because of social media and her resourceful thinking Fashion Counts Clothing is more successful than she initially expected.
Some critics may say that social media sites are harmful to businesses and only have negative effects, but K’Maya Counts’ clothing store is just one example of the positive effects that social media sites have on business. Before incorporating social media into her business her revenue from sales was about $18,000 annually. After social media, both her clientele and revenues increased exponentially with sales amounting to about $52,000 in 2011. Furthermore, it has prompted her to expand by opening an online store. This too,...

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