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Term Paper

4458 words - 18 pages

The New Export Product Plan
Regal Company’s
(Mushroom Chips)

The New product export Plan

Submitted By:






Acknowledgement

This Assignment is prepared for the course named International business. The study was done for the Business Administration of Southeast University, Dhaka, Bangladesh.

I wish to think our course instructor Md. Towhidul Islam, Business Administration of Southeast University. For her kind guidance, advice and encouragement during the course of this study, she played the pivotal role by giving us an insight thought about importance of International business. She also provides a guideline for preparing this ...view middle of the document...

Limitations
1. We did not collect the current information related with our product.
2. We had to give lot of times to collect information about competitors, market situation and other countries environment because enough information not available.
(A): Key elements of the plan:
Vision: “We want to be Asian Number One Chips Company.”
(B): Description of business and target market;
Mission: “We want to be number one chips company in Bangladesh, foreign countries and create strong relationship with our supplier and ensure our customers’ health security by providing more nutrition all over the world.”
Brand Name: Regal Company
Product Name: Mushroom chips

(C) Management team:
This is a partnership business. six people in the business. Two will be in the farm, Tangail to supervise the cultivation process like preparing soil, seed plantation, irrigation, pest control, plucking etc. There will be two workers working under them. Rest four of us will be in Dhaka. Tow of them will do the packaging of our mushroom that will come from Tangail. Rest two will supervise the distribution of mushroom to different super shops and retail shops in Gulshan and Banani region. The marketing process will be also controlled by them. There will be tow more workers working under them. Chief marketing officer holds overall responsibility of all the companies marketing activities. Company has also three top level manager for advertisement department , sales department and promotion department .And under sales manager company has six divisional sales manager .They are responsible for divisional sales increasing and exporting.
(D): Summary of financial projection:
They are dividing the total new product includes the market segmentation, market review and distribution, competitors’ background. We discussed about our sale will be done into 6 division town side areas. We want to produce 960000 of products in our first step of production. Profit will be earned within 2 years. Our current market analysis is like product demand, market segmentation (age, class), and competitor’s position on market.
We discussed about threats and opportunities that our product have like if the government changes politics then it will be easy to access the product to the market. To achieve our goal, we match the opportunities with our goal and minimizing our threats. we included our financial and marketing objectives like development and research activities, how to increase our customers satisfaction level, what percentage our production will increase etc. we discussed about total marketing strategy .it contains customers driven market strategy like market segmentation, target market, positioning ,marketing expenditure level, marketing mix (product ,price,plac,promotional activities ) and also how each response to the threats and opportunities and critical issues spelled out earlier in the plan.
The action program is included in this .when our product will be launched,...

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