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Term Essay

416 words - 2 pages

Ruby’s is a nightclub formed by Lisa and Ruben, two musicians with Bachelor’s degrees in Business Administration. Lisa and Ruben want to take advantage of the e commerce opportunities using the latest technology tools, and also to gain a competitive edge in dealing with their customers. As an intern who was hired by them, I recommend the following based on the facts on findings. I have attached the spreadsheet of Ruby’s club customers who most are young executives and college students, mainly between the ages of 18-35. Most of Ruby Club’s customers are part of the digital age, so they use mobile ...view middle of the document...

What I did, I added a column numbering each customer, that way every customer will be tied to a unique identifier which the customer number in the spreadsheet and so forth. I also added a filter to help better manipulate the data in the spreadsheet. Lastly , I added a tab to help them to the worksheet by keeping the same information but instead creating an easier user friendly for them entering the information needed according the day of business operation. In case they ever need to add more information to the data without messing up the originals information. normalization which change a single file to multiple files that are related to the primary key which in this case are the first column added showing the customer number but as well as the secondary key which we use in this case the age of the Ruby’s club.
In summary, I think Ruben and Lisa if they continue to manage well this data in their spreadsheet; they can succeed because they have now the tools in place to develop their relationship with the customers. With the right count, they can to the spreadsheet feedback or keep track of inventory how many times the customers are returning or purchasing something from them. In return, use that information to offer discounts and keep their clientele happy. The data containing the customer info can definitely help them in the marketing tool and gain the competitive edge in the industry.

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