1. Name of the city – Cesena; population – around 92000
2. Identify the city specialization before changes in the city management were introduced
Cesena is situated in the Emilia-Romagna region of Italy that is one of the most developed tourist areas in the country with a good variety of night entertainment, beach resorts and theme parks. Moreover, Cesena is rich in art, history and heritage. So we can say that the city specialization is – tourism.
3. What were the main problems in city development that required changes in TCM?
The growing trend of customers who preferred visiting large out-of-town shopping malls and other cities located near Cesena instead of retail businesses in the city centre.
4. What changes in the city management were about?
First of all, there were a ...view middle of the document...
Secondly, in order to support art and culture, the TCM scheme’s member shops regularly offered free tickets for museums and host art/photography exhibitions inside their own retail outlets.
And finally, other events included tournaments, child entertainments and prize competitions for customers.
5. Scheme of TCM used: formal or informal
Informal. This “informal cooperation” is all about city stakeholders successfully cooperating with each other. Moreover, membership fees are not compulsory. However, businesses that sign up officially to the scheme as members all pay them.
6. Funding required for TCM: public or private
Funding required for TCM is public or private at the same time. About 30% of the TCM scheme’s budget comes from its members through paying the membership fees. The remaining funds are divided nearly equally between Cesena Town Council and its chamber of commerce.
7. Decision making process: bottom up, top down, other types
Originally the decision making process was bottom-up. However, CesenaInCentro does not have a defined leader or Dominus. Instead, it is led by a board of trustees designated by the scheme’s members at their annual assembly through a majority voting system.
8. How the image of the city was changed after these changes?
Such problems as insufficient parking, mobility problems and evening economy were solved due to the excellent relationship among all the city centre stakeholders. Later, one more problem in Cesena city appeared and it was called “free-riders” or businesses that benefit from the scheme’s activities without contributing financially to it.
9. Was TCM scheme used successful in your opinion?
In my opinion, the TCM scheme was used successful. It’s not easy to bring companies from different industries all together and to make them support each other. But the TCM scheme in Cesena managed to do that and that’s a great job.