This website uses cookies to ensure you have the best experience. Learn more

Tata Nano Case Study

2024 words - 9 pages

Submitted by
Avinash Gaikwad

The machine tool industry is large and fragmented in its own scope, it manufactures and supplies the machines to cut, shape, and shape metals where a large portion of the manufacturing industries are dependent. The precision in class of the machine tools themselves, their control frameworks and the association encompassing them to a great extent focus the profitability and intensity of designing commercial enterpries.(Marcuse, 2002) The machine tool industry faces two noteworthy difficulties today. One is that about innovation in machine tools has changed its own technology improvements. Over a century of transformative ...view middle of the document...

According to Commission of the European Communities, in the United States, it illustrated to just three-tenths of one percent of the estimation of shipments of fabricated components toward the end of the 1970s; in Sweden, it demonstrated to around 0.9 for each penny of worth included and 1.0 percent of employment in manufacturing. In West Germany, one of the world's biggest makers of machine tools per capita, the size of machine tools in manufacturing work does not surpass 1.5 percent. The machine tools industry is exceptionally heterogeneous. The yield comprises of several distinct sorts of items, and the business is comprised of various small manufacturing Enterprises (SME’s). In 1977, there were 1,343 manufacturing units in the United States machine tools industry, with a normal of 62 workers for each unit. In Sweden, there were 129 manufacturing units with a normal of 70 workers each. The normal firm size in West Germany was around 225 representatives in 1980. There were 12 plants in West Germany with more than 1,000 representatives, while there were 10 in the United States, 7 in the United Kingdom, 2 in France, and none in Sweden. (CEC) Given the heterogeneity and nature of the business, why one should study machine tools industry? There are basically two reasons. One reason is that the machine tools industry is significantly more critical than its share of mechanical worth. Machine tools are typically characterized as force driven machines (not hand held) that are utilized to cut, frame or shape metal. Therefore, machine devices speak to the core of creation machines in the entire metalworking industry - the area which as of now contributes around 40 percent of worth included assembling in created mechanical nations which resembles a genuine development in manufacturing in the nearing decades. Furthermore, the part of machine devices is not limited to equipment alone, the entire programming and its association and control of generation hardware, in the metalworking sector is firmly connected to the attributes and utilization of machine tools. In this way, the machine tools industry may be viewed as a "hub" for supplying both generation hardware and ideas (both equipment and programming) to every single metalworking industries, consequently assuming a pivotal part in deciding the execution of vast parts of assembling regarding both efficiency and worldwide intensity. Consequently, by contemplating the improvement of machine device innovation and its application in mechanical procedures, it ought to be conceivable to improve comprehension of the nature and significance of innovation in the designing business. Recent studies have indicated, not slightest in the car business, there are technological up gradations to suspect that there are critical worldwide innovation and in the association of generation and that these may clarify a different perspective of the universal intensity of building businesses. Another reason to study the machine...

Other Papers Like Tata Nano Case Study

Tata Nano Write Up Essay

1430 words - 6 pages   seem   too   high,   in   my   belief   Tata   initial   market   share   from   2009   should   be   much   higher   than   the   want   in   the   case   study,   where   Tata   Motors   only   have   16.45%  of  the  market  share  in  passenger  vehicle  segment  (Exhibit  2).    Also   this   is   the   best

Tata Nano Rmd Project Essay

2321 words - 10 pages , Kancheepuram and Pune. The questionnaire is available in the Appendix section. DATA ANALYSIS AND FINDINGS: Demographic details of the respondents: Age: Respondents from all age groups were selected to identify how age influences awareness and attitude towards the NANO. The split up is as above. Gender: Around 35% of the respondents in the sample were female, as illustrated below: Annual Income: Annual incomes ranging from Rs. 2

Tata Nano

830 words - 4 pages Section 3, Group 30: Sang Min (121063), Roland Xing(121171) , Tis Xiang(121168), Jolie Zhu(121213) , Sky Xie(121169), Talha Khan(121059) Tata Nano background The country The market The Car • 1.21B Population • GDP +8% • Private Consumption +8% • Middle class growing Tata Nano • Market +17% • 76% 2-wheelers • Fuel-Efficient • Safe • Inexpensive • India car market have huge potentials due to growing GDP and middle class • Tata Nano is

Tata Nano: the World’ S First Rs. 1 Lakh Car

590 words - 3 pages car to be priced around $2,200. Regardless of the challenges that he might face due to an increase in parts and commodity prices during the time of development. Ratan Tata decided to be a part of the project along with Ravi Kant, the Vice Chairman of Tata Motors to ensure the project received senior support. When the Nano project started the least expensive car on the market was valued at $5,000. It was clear that trying to make a car with the

Situation Analysis on Tata Motor Limited and Marketing Strategy of Tata Nano

3942 words - 16 pages ” and the product “Tata Nano”. In “Situation Analysis” we first described the present situation of the company, S.W.O.T analysis, and tried to find out the competitors and customers of this company. Under the part “Marketing Strategy” we did STP analysis. Situation Analysis Tata Motors Limited Profile Tata Motors Limited is India’s largest automobile company, with consolidated revenues of Rs.1, 23,133 crore (USD 27 billion) in 2010-11. It

Service Is Everybodys Business

1020 words - 5 pages ase study of Tata Motor Acquisition of Jaguar and Land Rover You are Here: Home > Management Case Studies > Case study of Tata Motor Acquisition of Jaguar and Land Rover According to industry analysts, some of the issues that could trouble Tata Motors were economic slowdown in European and American markets, funding risks, currency risks etc. Acquisition of Jaguar and Land Rover provides the company with a strategic opportunity to

Tata Motors Company Analysis

2139 words - 9 pages | | | Tata Motors, Ltd., the automobile division of the global conglomerate the Tata Group, was India’s leading commercial vehicle manufacturer and the third largest passenger vehicle maker in 2012; culminating into unprecedented growth in several areas and, as mentioned in the case study presented by Turnipseed and Gamble of The University of South Alabama, helped to make Tata India’s highest revenue generating automobile


4563 words - 19 pages and, in 1998, the Tata Indica, India's first fully indigenous passenger car. Within two years of launch, Tata Indica became India's largest selling car in its segment. In 2005, Tata Motors created a new segment by launching the Tata Ace, India's first indigenously developed mini-truck. In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India and the world have been looking forward to. The Tata Nano has been subsequently

Tata Motors -Business Context Overview

5645 words - 23 pages indigenous light commercial vehicle; Tata Safari, India’s first sports utility vehicle; Tata Indica, India’s first indigenously manufactured passenger car; and the Nano, the world’s least expensive car. 2|Page Through its subsidiaries, the company is engaged in engineering and automotive solutions, automotive vehicle components manufacturing and supply chain activities, vehicle financing, and machine tools and factory automation solutions

Leadership Styles

2348 words - 10 pages considered as India’s first indigenously designed car, and Tata Nano, the world’ cheapest car. Another of his vision was to develop water filters for rural areas which did not need any electricity to run. A visionary leader A visionary leader is defined as a leader gives the organization a new direction. The goal is to give the employees freedom to innovate, experiment and take calculated risks. Ratan Tata’s success lies with his ability to

Comparative Analysis of Four Car Brands

2808 words - 12 pages out by TATA PCBU can be divided into : ATL – Above the line promotions which include print ads (newspaper , magazines) , T.V , radio BTL – Below the line promotions which include exchange fair, rural fair, loan fair, society activities, corporate display activities etc. to study the preference of young employees while buying a car so as to develop a promotional strategy for TATA. 4. Chevrolet beat The thought behind the advertisement is to

Related Essays

Tata Ace Case Study

3143 words - 13 pages Marketing Management Tata Ace Case Study Solution 1. Analyze the Commercial Vehicle Industry at both Global and Indian scenario? Which are the top 5 countries for CV Industry. Indian Scenario- Indian Commercial Vehicle industry can be mainly segmented into * LCV and * M&HCV industry. LCV consist of three wheelers and four wheelers up to 1 ton capacity. Tata, Bajaj, Mahindra, Force motors and Piaggio are the major

Tata Nano Essay

1556 words - 7 pages are described in this article. The different promotional strategies to be followed by Nano in order to get good competitive advantages are elucidated. the relative importance of various factors that attract the customers while selecting a particular car in its segment.For the said purpose,Various techniques like factor analysis, mean, standard deviationand bivariate correlation had been used. The study revealed in the case of purchaseof luxury

Tata Nano Essay

1807 words - 8 pages STUDY OBJECTIVE: * To study the marketing strategies of TATA and how they implemented it for NANO. * To know about the 4p’s of marketing and to study the segmentation, targeting and positioning. * To know about the recent trends that TATA has been using to promote NANO in market. COMPANY PROFILE Tata Group is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. It encompasses seven business

Analysis Of Tata Nano

2569 words - 11 pages market is very wide which includes those with income 30 Euro (RS. 2,000) per month, students, female, workers and scooters’ riders. The 3 million Euro we are seeking will be used to begin production, marketing, and for short term capital and overhead needs. Through this research paper, we are trying to study the economics behind Tata Nano market. Objectives This research is focused on the following objectives: i. To understand the