This website uses cookies to ensure you have the best experience. Learn more

Tata Nano Essay

830 words - 4 pages

Section 3, Group 30: Sang Min (121063), Roland Xing(121171) , Tis Xiang(121168), Jolie Zhu(121213) , Sky Xie(121169), Talha Khan(121059)

Tata Nano background
The country The market The Car

• 1.21B Population • GDP +8% • Private Consumption +8% • Middle class growing

Tata Nano • Market +17% • 76% 2-wheelers • Fuel-Efficient • Safe • Inexpensive

• India car market have huge potentials due to growing GDP and middle class • Tata Nano is known for its low-price

Sales Forecast |Q1: Sales Goal for 5 years

New Passenger car Buyer

Probability of purchasing Nano

Compute method

2009 2010 2011 2012 2013

2,058,896 2,305,596 2,581,856 2,891,218 3,237,648

0.0020 0.0020 ...view middle of the document...

8 0.6 Space 0.4 0.2 0 Safty Space

Nano VS Maruti 800
Price 1 0.8 0.6 0.4 0.2 0 Safty

Nano’s strength • To two-wheeler: • Appearance • Space • Safety • To Entry level car: • Price • Appearance

Appearance Nano

Oil efficiency 2-Wheeler

Appearance Maruti 800

Oil efficiency Nano

Based on Nano’s strength and Segmentation: Our Target is:
Young 2-Wheeler buyer Urban Entry level car buyer

Young 2Wheeler buyer and Urban Entry level car buyer Vehicle buyer

Whole population

Position|Q2: Formal positioning statement
What features currently perceived?
• Cheap car • Safer compared to motorbikes • Fashion

What additional features we want to be perceived?
• Happiness • Imitate space

Price

Indica

Alto
Maruti 800

Positioning Statement
To the young urban consumers who want to buy the first car, Nano is a fashionable car that allow you to share your moments of fun and happiness with your friends and the special someone.
Motorbikes

Fashion

Nano

Product|Q3: Marketing plan
Product Strategy
What we offer to wheeler buyers
• • • • Safety Privacy Appearance Space

Hi

Branded Commodity
Price

Premium

What we offer to entry-level car buyers
Lo

Commodity

Under priced

• Price • Cost efficiency • Brand image

Value

Hi

If no value added, Nano is only a commodity. We want to add some value to Nano’s position to an “under priced” car.

The Final Package We Offer
A car which is fashion-looking cost efficient &...

Other Papers Like Tata Nano

Tata Nano: the World’ S First Rs. 1 Lakh Car

590 words - 3 pages car to be priced around $2,200. Regardless of the challenges that he might face due to an increase in parts and commodity prices during the time of development. Ratan Tata decided to be a part of the project along with Ravi Kant, the Vice Chairman of Tata Motors to ensure the project received senior support. When the Nano project started the least expensive car on the market was valued at $5,000. It was clear that trying to make a car with the

Situation Analysis on Tata Motor Limited and Marketing Strategy of Tata Nano

3942 words - 16 pages ” and the product “Tata Nano”. In “Situation Analysis” we first described the present situation of the company, S.W.O.T analysis, and tried to find out the competitors and customers of this company. Under the part “Marketing Strategy” we did STP analysis. Situation Analysis Tata Motors Limited Profile Tata Motors Limited is India’s largest automobile company, with consolidated revenues of Rs.1, 23,133 crore (USD 27 billion) in 2010-11. It

Tata Nano Rmd Project

2321 words - 10 pages , Kancheepuram and Pune. The questionnaire is available in the Appendix section. DATA ANALYSIS AND FINDINGS: Demographic details of the respondents: Age: Respondents from all age groups were selected to identify how age influences awareness and attitude towards the NANO. The split up is as above. Gender: Around 35% of the respondents in the sample were female, as illustrated below: Annual Income: Annual incomes ranging from Rs. 2

Tata Nano Case Study

2024 words - 9 pages MARK 957 ASSIGNMENT 1 Submitted by Avinash Gaikwad 5072827 The machine tool industry is large and fragmented in its own scope, it manufactures and supplies the machines to cut, shape, and shape metals where a large portion of the manufacturing industries are dependent. The precision in class of the machine tools themselves, their control frameworks and the association encompassing them to a great extent focus the profitability and intensity

Marketing Assignment

2191 words - 9 pages Company: Tata Motors Product : Tata Nano Tata Motors Limited is an Indian multinational automotive corporation headquartered in Mumbai, India. It is the eighteenth largest motor vehicle manufacturing company in the world by volume. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company). Its products include passenger cars, trucks, vans

Production Process

4645 words - 19 pages TATA MOTORS TATA NANO Production Plan and process of TATA NANO. [pic] About Tata Motors: [pic] Tata Motors Limited is India's largest automobile company, with consolidated revenues of INR 1,65,654 crores (USD 32.5 billion) in 2011-12. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and

Marketing

620 words - 3 pages THE TATA NANO MAKES HISTORY USING DIGITAL MANUFACTURING On January 10, 2008, India's Tata Motors unveiled its Nano car. It was an historic moment, because the Nano was the cheapest auto ever made at that time, with a price tag around US $2,500. The Nano joined Ford's Model T as a car within reach of millions of people who previously could not afford one. Tata Motors started its Nano project in 2003, when a team was charged with creating

Tata Group

2165 words - 9 pages passenger Carriers and Defence Vehicles Passenger cars Utility Vehicles Jaguar Land Rover Commercial Passenger Carriers Zest,Bolt,Tiago Safari Dicor Jaguar Buses Indigo XL/Vista Sumo Grande Land rover Winger Nano Sumo Magic Fiat cars Xenon XT Novas, TL4*4 2. Price in the marketing mix of Tata Motors The prices of Tata motors are generally affordable acceptable by the general public at large. Tata always have something for the lower class

Automobiles

4563 words - 19 pages and, in 1998, the Tata Indica, India's first fully indigenous passenger car. Within two years of launch, Tata Indica became India's largest selling car in its segment. In 2005, Tata Motors created a new segment by launching the Tata Ace, India's first indigenously developed mini-truck. In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India and the world have been looking forward to. The Tata Nano has been subsequently

Demand

1566 words - 7 pages % stake in Italy-based design and engineering company Trilix to enhance its styling/design capabilities to global standards. Tata Motor Brands: TM’s automotive brands are Tata Daewoo, Hispano, jaguar cars and Land rover. Vision: To be "best in the manner in which we operate, best in the products we deliver, and best in our value system and ethics." SWOT Analysis of Tata Motors Strengths * The Nano is Tata’s iPod-Great engineering and

Service Is Everybodys Business

1020 words - 5 pages volatility, given the difficult economic conditions in the key markets of JLR including the US and Europe. Moreover, Tata Motors had to incur a huge capital expenditure as it planned to invest another US$ 1 billion in JLR. This was in addition to the US$ 2.3 billion it had spent on the acquisition. Tata Motors had also incurred huge capital expenditure on the development and launch of the small car Nano and on a joint venture with Fiat to

Related Essays

Tata Nano Essay

1807 words - 8 pages STUDY OBJECTIVE: * To study the marketing strategies of TATA and how they implemented it for NANO. * To know about the 4p’s of marketing and to study the segmentation, targeting and positioning. * To know about the recent trends that TATA has been using to promote NANO in market. COMPANY PROFILE Tata Group is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. It encompasses seven business

Tata Nano Essay

1556 words - 7 pages Research The actual goal of the research process is to evaluate the customer’s buying behavior of cars by taking Tata Nano as the primary example and analyzing car-marketing segments in the automobile industry in order to support the Indian automobile companies especially Tata Nano, for improving their market sales.   Scope of the Research The main scope of this project is to analyze the information on the Indian automobile industry and the

Analysis Of Tata Nano

2569 words - 11 pages Tata Motor’s -Company Background Tata Motors was established in 1945 and is formerly known as Tata Engineering and Locomotive Company. It is India's largest automobile company, and a fortune 500 company. Tata Motors acquired Jaguar and Land Rover, a premium car brand in UK, in 2013. The company always worked in line the Tata Values to contribute to Indian society. Tata Nano - Origin Ratan Tata’s thought about a people’s car was a social

Tata Nano Write Up Essay

1430 words - 6 pages                                  Positioning  the  Tata  Nano                                                                                                                    Master  in  Management  2013