This website uses cookies to ensure you have the best experience. Learn more

Tata Group Essay

2165 words - 9 pages

Term Paper Proposal
Company: TATA Motors Group – India Business & Jaguar Land Rover
Mission
“To be passionate in anticipating and providing the best vehicles and experiences that excite our
customers globally”
Vision
Most admired by our customers, employees, business partners and shareholders for the experience and
value they enjoy from being with us.
Marketing Objectives
Tata motors is a leading automobile brand. It is most widely known for its commercial vehicles such as
buses and trucks. However, TATA motors has also started an excellent expansion in passenger cars and it
is rapidly gaining market share. The Marketing mix of Tata Motors talks about the 4P of the brand which
...view middle of the document...

The distribution of vehicle must be in a very systematic way,
from the plant to dealership and to end user. This is not only in India itself but also to the world-wide
dealership.
4. Promotion in the marketing mix of Tata Motors – Tata motors promote their products via
Advertising and after sales services
5. People in the marketing mix of Tata Motors – Tata Motors owe our success to the highly
motivated and talented staff. Our recruitment division picks the crème-de-la-crème from premier
universities, management and engineering institutes in India. they put them through rigorous training
programmes to hone their entrepreneurial skills and impart comprehensive product knowledge.
6. Processes in the marketing mix of Tata Motors – Tata motors follow Balanced Scorecard
Collaborative, Inc for achieving excellence in overall Company performance.
7. Physical Evidence in the marketing mix of Tata Motors – The management of the company
has managed to keep their hopes alive even in this recession and hopes that the worse is behind Tata
Motors recently launched the most awaited car of the year, Tata Tiago and the company has already
received 2300 booking that are fully paid and 70 percent of the applicants are ready to wait till the end of
2016 for the car to be manufactured.
---- Quantified marketing objectives to be included in this section -----
Key performance indicators
1. Gross Profit Margin - Gross profit margin = (revenue - cost of goods sold)/revenue
2. Net Profit- The amount of cash left over after you have paid all the bills
Net profit = total revenue - total expenses
3. Net Profit Margin- what percentage of our revenue is profit.
Net profit margin = net profit/total revenue
4. Current Ratio- This basically describes the ability to pay the bills.
Current ratio = current assets/current liabilities
5. Return on net assets (RONA) - It is also measure of financial performance.
RONA = Net Income / (Fixed Assets + current liabilities)
KPI of 2014-2015
Source: http://www.tatamotors.com/investors/financials/70-ar-html/tata-motors-glance.html
Situational Analysis
PEST Analysis
1. Political
 The Singur Controversy
 TML acquired a land of 997 acres for manufacturing Cars by state government support.
Nano
 But this acquisition required the displacement of farmers.
 It attracted heavy criticisms, “Save Farmland” movement was started by opposition
leader Mamata Bannerjee.
 On 3rd October, 2008, TML closed its plant from Singur.
 It was later established in Sanand, Gujarat.
2. Economical
• TML’s economic scenario is quite promising with GDP growth rate around 7%.
• However, high interest rates and low freight availability impacted its financial infrastructure in
first quarter of 2013.
• During the same time, price pressure from competitors also marred its financial position.
• The commercial vehicle segment of TML gave it an edge over others at this time and the big
and mid-sized vehicles helped TML to regain...

Other Papers Like Tata Group

Mr I Am Here To Study

1104 words - 5 pages addition, being the market leader, Tata wanted to grow the market by increasing the user-base. Tata salt realised that there was nothing like strong 'leadership claim' to meet this end. It felt that elevating the brand to the status of a national icon, it could not only expand the user-base but also break free from the clutter. Tata salt's greatest strength as a brand was derived from its association with trust. Its parent, the Tata group, had

Swot Analysis of Tata Steel

936 words - 4 pages recently signed a deal with Corus group, which provides access to European markets. Tata Steel will now be in a position to utilize the R&D facility and the patents owned by the Corus group. Exposure to new technologies and markets is a big advantage for the company. Threats to Tata Steel In the current scenario, the biggest threat for Tata Steel is to maintain the Co2 emission standards when it starts its operations in Europe. The

Situation Analysis on Tata Motor Limited and Marketing Strategy of Tata Nano

3942 words - 16 pages 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The Company's dealership, sales, services and spare parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India. Tata Motors, the first Company from India's engineering sector to be listed in the New York Stock Exchange (September

Tata Nano: the World’ S First Rs. 1 Lakh Car

590 words - 3 pages One rainy day in Bangalore India, Ratan Tata, Chairman of India’s Tata Group on his way to the airport spotted an entire family on a two-wheeled scooter. This was not out of the ordinary in India for families to travel this way. Unexpectedly, the scooter skidded and overturned in front of Tata’s car. Tata ran over to the family. Suddenly Tata dreamed of the idea of inventing an affordable car that would meet India’s requirements. Tata wanted the

Automobiles

4563 words - 19 pages million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The Company's manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand), Sanand (Gujarat) and Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata

Ratan Tata

2008 words - 9 pages 1. SOURCE PROBLEM Culture is the art of living. According to (Indian Mirror 1999), it means the intellectual development acquired in the course of the ages in a country that is evolved out of the physical and mental training. This could be the main source problem for India’s biggest conglomerate – Tata Group. Ratan Tata joined the company after college and took over his late uncle’s business 16 years ago. He is involved in more issues than he

Tata Corous

1321 words - 6 pages TATA-CORUS MERGER * The Tata Steel's bid for Corus Steel, the first multi-billion dollar bid for an overseas company, is considered as a landmark case in Indian corporate history. * The Tata Steel's interest in acquiring Corus is in line with its growth objective of entering new, higher end markets and acquiring sophisticated customer base. * Enhanced scale have positioned the combined group as the fifth largest steel company in

Tata Global Beverages

3611 words - 15 pages Evolution of Tata Global Beverages Limited - Background in a nutshell TATA group made foray into the beverages segment by an alliance with James Finlay way back in 1964 followed by taking control of production and marketing in 1976. The brand name "Tata Tea" was announced on 1983, by 100% buyout of James Finlay. A family of brands under Tata tea was introduced : Kannan Devan, Agni, Gemini and Chakra Gold. Interestingly the same route taken

Service Is Everybodys Business

1020 words - 5 pages Automotive Group (PAG) and were considered to be British icons. Jaguar was involved in the manufacture of high-end luxury cars, while Land Rover manufactured high-end SUVs. Forming a part of the purchase consideration were JLR’s manufacturing plants, two advanced design centers in the UK, national sales companies spanning across the world, and also licenses of all necessary intellectual property rights. Tata Motors had several major international

International Business Management

1347 words - 6 pages capital, streamlining operations, reducing costs, making ensure a global professional sourcing, bringing economic advantages of scale and creating conditions for Tata group in enhancing distribution network. * Helping the company have global of scale to compete with the other international company. * Contributing to the global presence of the company, accessible, packaged and sale to many markets and different distribution channels

Production Process

4645 words - 19 pages out in 1954. The company's manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand), Sanand (Gujarat) and Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The company's dealership, sales

Related Essays

Tata Group Essay

881 words - 4 pages Tata Group is following policy of growth strategy based on Mergers & Acquisitions. So, Corus takeover is a part of a whole series of mega acquisitions in diverse areas since 2000. Tata Steel's acquisition of Corus of the UK clearly reinforces the strategic logic dictating `consolidation' in the highly fragmented steel industry. The historic merger of Arcelor and Mittal Steel laid the foundation for this deal. For Tata Steel, which has been

Ratan Tata: Leading The Tata Group Into The 21st Century

872 words - 4 pages Ratan Tata: Leading the Tata Group into the 21st Century 1. The Tata Group has been transformed from a risk-averse, slow-moving giant into a more dynamic and aggressive conglomerate. How much of such a transformation can be attributed to one individual? Discuss the role of the leader in initiating and managing change. Answer The Tata Group transformation can be greatly attributed to the vision and execution of Ratan Tata. He was greatly

Marketing Assignment

2191 words - 9 pages Company: Tata Motors Product : Tata Nano Tata Motors Limited is an Indian multinational automotive corporation headquartered in Mumbai, India. It is the eighteenth largest motor vehicle manufacturing company in the world by volume. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company). Its products include passenger cars, trucks, vans

Tata Nano Essay

1807 words - 8 pages STUDY OBJECTIVE: * To study the marketing strategies of TATA and how they implemented it for NANO. * To know about the 4p’s of marketing and to study the segmentation, targeting and positioning. * To know about the recent trends that TATA has been using to promote NANO in market. COMPANY PROFILE Tata Group is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. It encompasses seven business