This website uses cookies to ensure you have the best experience. Learn more

Target Corporation Case Analysis

2566 words - 11 pages

Detroit Cars Case Analysis

Discussion Group Two:

Dan Richards
Michael McAnulty
Harley Tuck Jr.
Alexander Case

MIS 311
Intro to Information Systems

Introduction
Ford Motor Company has always been considered one of the “Big 3” US auto manufacturers. Throughout the 1980s and continuing even today, foreign companies (especially Japanese companies) began aggressively competing in the U.S. with high quality, lower-cost automobiles. It was this influx of affordable, quality vehicles that left Ford struggling to compete as a quality vehicle manufacturer. Consumer's view of Ford's quality quickly diminished, earning the company the "F.O.R.D. (Found On Road Dead)" stigma. Ford felt ...view middle of the document...

This must also include any changes made in organization and technology. That’s because it takes more than just quality reports to sway the minds of Americans. For example, Ford has been telling us about their JD Power ratings in commercials for many years; however, they lack true meaning and the voice to make it come alive.
Strategy
-Today, “woman influence 85 percent of all car-buying decisions and account for 60 percent of all new car purchases out right” (Kotler, 2009).
This marketing plan targets those who are considering a new SUV or sedan. The plan is to divide car buyers into three different segments based on their primary focus. Statistical evidence will be used to support each of the following focal points:
* Safety (NCAP)
* Fuel efficiency and environment (EPA)
* Reliability (JD Power, Motor Trend)

To create a big splash, Ford needs the help of a more influential spokesman to increase awareness. For example, Rachel Ray or Oprah would draw much more attention to safety, fuel efficiency, and reliability ratings than Mike Rowe. However, there are no guarantees that stars like this are willing to endorse Ford.
In order to concentrate marketing efforts, the new television commercials will not cover safety, fuel efficiency, and reliability all at once. Instead, each topic will be covered separately and aimed more appropriately toward the individual audience. In addition to television ads, this strategy uses magazines and direct mail to address new quality improvements. Magazines are excellent because of the high demographic selectivity, credibility, prestige, and pass along readership. However, they are also known to include a long purchase lead time, high cost, and no guarantee of position.
Direct mail is another powerful way to reach the target market.  Direct mail has high audience selectivity and no ad competition within the same media. On the other hand, direct mail has a relatively high cost per exposure and a “junk mail” image.
Differentiation
Ford vehicles are very different from the competition. They always have a fresh new look and the interior is innovative. Ford vehicles are every bit American as their birth place. To encourage patriotism, Ford should put an American flag emblem on the Mustang grill. This will add more value to the customer and the brand. On the other hand, some may argue that the emblem may have a counter effect by reminding people that it’s an American vehicle.
Another great way to remind people about Ford quality is to showcase the model-T at dealerships throughout the U.S. This will remind us that Ford was the first to make cars accessible for everyone. More importantly, the model-T was well known for being a durable and reliable vehicle. The drawback to placing hundreds of model-Ts at the dealerships is the cost. It will be a very expensive and difficult to find enough model-Ts to complete the strategy.
Granted, this strategy is expensive, not guaranteed to work, and it focuses...

Other Papers Like Target Corporation Case Analysis

Gril Klin Corporation Case Analysis

1004 words - 5 pages leaving the ship, life jackets should be worn at all time in order to have them available in case the ship to which they transfer gets into difficulties. Every effort should be taken to ensure that the transfers of all crews to ships alongside are done successfully. However, if due to fires or other unforeseen situations that may arise which hinders the operation, the second method should be used. The second method of this operation

Target Corporation Essay

1018 words - 5 pages TARGET CORPORATION Company History 1900s-1950s * Founder George Dayton opens his first store, named Goodfellows, in downtown Minneapolis, Minn., in 1902. * In 1946, The Dayton Company begins the tradition that keeps us strong today: 5 percent of profits go back to the communities we serve. * In 1956, The Dayton Company opens Southdale, the world’s first fully enclosed two-level shopping center. 1960s * In 1962, the Dayton

Target Corporation

970 words - 4 pages selected company you will need to evaluate financial data. Major financial ratios such as current ratio, accounts receivable turnover, inventory turnover, return on assets, debt to equity, and profit margins have been discussed in the course. The corporation financial ratio analysis will be completed using Excel (1 page). The detail for this portion of the project will be explained in class on 1 Monday, March 23. Write a one page summary of the

Marketing Analysis of Target Corp

4922 words - 20 pages Marketing Analysis of Target Corporation EXECUTIVE SUMMARY Competition among the various industries in every given economy is rapid and stiff. It is as if survival of the fittest, extinction of the weakest phenomenon. Today, as various industries are aiming for competitive advantage and sustainable development among its management and operations, there are numerous actions that are being implemented that are directed to

Operates Management

626 words - 3 pages customer’s needs. By analyzing customer-driven data from market basket analysis and sales by category Target Corporation is learning new ways to market and merchandise products within its 1,700+ big-box stores (Hauss, 2010). The system of gathering customer information works at Target in the following way. Each customer is assigned a Guest ID which is correspondingly tied to their credit card, e-mail and name. Demographic information can also be

Target's Supply Chain

2176 words - 9 pages oriented value chain: The case of Jaipur Rugs Company. Vilakshan: The XIMB Journal of Management, 7(2), 21-48. NTE. (2011). Target corporation. Retrieved December 18, 2012, from http://www.nte.com/wp-content/uploads/2012/10/Target-Case-Study.pdf Target Corporation. (2012). Here for good: Products & services. Retrieved December 18, 2012, from http://hereforgood.target.com/well-being/products-and-services/ Target Corporation. (2012). Our history

Target marketing plan

2988 words - 12 pages much more than a slogan (Target Corporation, 2004a). It’s a commitment that they have with their employees that goes beyond age, race, gender, language, or religious affiliation (Target Corporation, 2004a). They identify the importance of valuing and responding to all of their team members’ beliefs and backgrounds. The success of their corporation depends on the collaboration among their team members. Situation (SWOT analysis) One of

Communication Plan

1491 words - 6 pages Target Corporation Swot Analysis Marie DeVry University BUSN 155 Prof: Thomas Donini Sept 27, 2009 Target Corporation The Target Corporation, store, headquarters are located in Minneapolis, Minnesota. The company has a long history under several different names this extending back to 1902. The company was founded by George Dayton he was knows Good fellow in Minneapolis, first becoming the Dayton Dry Goods Company back in 1903

Computer Ethic - Target Breach

2954 words - 12 pages breach, as well as an additional breach, and did not respond for two weeks is unfathomable and unethical. The Target Corporation has a duty to secure any and all credit card and personal information that they collect from their customers. I believe that in this case Target Corporation did not act accordingly and should be held liable. Target Corporations lack of response and inability to take action goes against all ethics and how the

Brown Forman Distillers

2311 words - 10 pages debt to total tangible capital, was targeted at 26.6%, and (4) Dividend payout: The dividend payout ratio was targeted at a range of 30 to 35%. These goals were included as criteria for our quantitative analysis of whether or not Brown-Forman should purchase Southern Comfort Corporation. DCF Analysis Free cash flow projections for the DCF analysis were provided within the case. To attribute value to the cash flows for the years

Marriott Case

1066 words - 5 pages Introduction Marriot Corporation wants to calculate its hurdle rate or Cost of Capital for each of its three division in order to identify projects that generate great value to share holders Recommendation After a detailed analysis, we recommend that the Cost of Debt is 10.05% for Lodging, 10.52% for Restaurant and 10.12% for Contract Service, Cost of Equity is 19.87% for Lodging, 19.94% for Restaurant and 18.76% for Contract Service, and

Related Essays

Mcdonald's Corporation Case Analysis

899 words - 4 pages McDonald’s Corporation Case Analysis McDonald’s has made great strides in the sustainability of its supply chain over the past few decades. From a moratorium on soya coming from farms where Amazon rain forests have been destroyed, to developing sustainable fishery guidelines to manage fish quality and quantity, McDonald’s has taken great efforts to “do the right thing” [1]. This commitment to environmental sustainability has impacted how

Gril Klin Corporation Case Analysis

1648 words - 7 pages Gril-Kleen Corporation Case Analysis James Bayly Gallagher MGT350 University of Maryland University college Q1. What alternative methods of distribution of the product should be considered? What would be the most effective means of distribution given the present company situation? Ans. Distribution is for the facility of the customer. It makes sure that the product is available for the customer to buy

Target Corporation Essay

5616 words - 23 pages Case analysis Target Corporation Professor Contents Introduction Vision Statement Mission Statement Strategy Analysis State 1: The Input Stage External Factor Evaluation o Opportunities o Threats Competitive Profile Matrix Internal Factor Evaluation o Strengths o Weaknesses Summary of Financial Ratios in Target Corporation Stage 2

Target Corporation Essay 5526 Words

5526 words - 23 pages [pic] King Saud University College of Administrative Sciences Strategic Management 597 BUS Case analysis Target Corporation Professor Dr. Nadia Ayoub Submit by Ghadeer Al- Mutawa Reem Abdul Jabbar 9, January 2007 Contents Introduction Vision Statement Mission Statement Strategy