Tactical And Strategic Marketing Essay

2596 words - 11 pages

IntroductionDistinctive competence being the potential cornerstone of a strategy is characterized by three things: The consumers' need for the product or service, the rarity and inimitability of the product or service, and manageability of the product for the company and its employees. Without a need in the market, the product is worthless and a strategy would be of no significance. It is also important that other companies will not easily be able to produce and market the same kind of product or service in the same quality and standard that an operational firm has established. Less or no competition matched with market value equals profit. However, the longevity of the product in the market ...view middle of the document...

No surveys or any kind of rating criteria can show exact figures. Competitive strength assessments anticipate the next tactical move of the company. The goal of doing competitive strength assessments is to be able to determine the company's competitive position in the market. Television shows ratings are more likely evaluated by using the unweighted rating scale.It is easier for online retailers to succeed on the basis of low price if their production cost is lowered. This can be achieved through the order fulfillment process in which the company or the retailer can easily estimate the number of products to be manufactured by the demands listed immediately through orders made online. A perfect example of this would be Central Books' print on-demand approach wherein the publisher produces the books according to the number of orders placed online.While financial objectives are to achieve profitability and other marketing values of the product or service offered, the strategic market objectives assists in establishing the company to a formidable position in the market by building a lasting affinity with the clientele and pursuing a strong foothold, most specially in the International market. The intention is to overtake competition in a largest margin possible. Some good examples of success would be household names, such as: Toyota and Wal-Mart.The organization's treatment of external stakeholders- External stakeholders are treated by the company with good partnership and respect to the stakeholders' standing. The organization provides quality products to their customers to be able to gain respect from them and for the customers to patronize their products. The organization gives their very best to serve their customers properly. The organization also puts into consideration the prices of their products to be affordable to the customers. They also share a good relationship with their suppliers and acquisitions. These external stakeholders are the ones helping the company to expand its assets. The organization also provides what its suppliers needs who helps them to their stability and success to be secured that they will have a customers in the future. There is also a give and take relationship within the organization and its external stakeholders. In this way, they work together as a team in survival of the competitions in the marketing perspective. In addition, will both benefit advancements from one another. The organization treats its external stakeholders as the feedback of their products and services. As a part also of the company's external stakeholders is its competitors which they treat as a challenge for them to improve and to innovate. They treat the marketing competition as a healthy competition. In addition, the government that supports them with all their purposes that coincide with the government's plans for the people around them to benefit. The people around the company and its mining areas were taken into consideration. The...

Other Papers Like Tactical And Strategic Marketing

Marketing Strategy Essay

971 words - 4 pages Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives.[2] Plans and objectives are generally tested for measurable results. Commonly, marketing strategies are developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year. Time horizons covered by the marketing plan vary by company, by industry, and by

Marketing Essay

633 words - 3 pages outlined all the four areas but the SWOT matrix and the strategic focus are missing. They have to adopt an aggressive strategy. Third recommendation would be to add the matrix and strategic focus details and to move the product offering and key to success sections under situation analysis. Critical issues can be moved under the threats section. Marketing goals and objectives section should list two clearly defined marketing goals and two well

Elements of Marketing Plan

1866 words - 8 pages developing a marketing plan. It is necessary because of the complications caused by external and internal factors creating hassles in achieving goals of organization. Marketing plan is an important document of business which needs to be updated regularly from time to time. Periodical revisit to this plan can address change in demand, price The use of Marketing Plan Strategic marketing planning is about doing the right things while Tactical marketing

Research Essay

1283 words - 6 pages a number of activities and decisions in marketing their products to customers. All marketing activities have one thing in common: they aim to give customers a reason to buy the organisation’s product. Iacobucci (2012) argued that the major marketing activities include strategic and tactical planning, research and analysis, developing competitive advantages, marketing strategy decision which including market segmentation and target marketing, the

Global Expansion

1120 words - 5 pages Carey Strickland American Intercontinental University Good and Bad Marketing Plans MKTG305-1203A-01 Marketing Management June 8, 2012 Abstract This paper will provide the definition of a marketing plan, and discuss the difference between a strategic and tactical marketing plan. The temporary store will be discussed as a successful marketing plan, along with the failure in marketing of Burger King. The marketing plans will then be

Article Review

2379 words - 10 pages marketing specific statement. 3. Removing the Barriers to Marketing Planning The third step in the model outlines an issue which most marketers could relate to which is a planning process lead by financial targets rather than strategic thinking and results in a short-term focus. While the benefits of strategic rather than tactical thinking are known, this area can be at the heart of the issue in terms of the level of marketing orientation a


3677 words - 15 pages , organizational capabilities and things that affect the process of planning and implementation. This report highlights the different perspectives of writers with regards to the perspectives taken by Kare- Silver on tactical and strategic marketing. An extensive, in-depth analysis and understanding of competitive advantage, marketing excellence and its research, organization’s market environment and the significance and focus on segmentation and


2398 words - 10 pages how a marketing plan provides the marketer with an "executable" tool that allows him or her to bring a product or service to a specific targeted market. The marketing plan is the central instrument for directing and coordinating the marketing effort. The marketing plan operates at two levels: strategic and tactical. The strategic marketing plan lays out the target markets and the value proposition the firm will offer, based on an analysis of the

Principles of Marketing

1953 words - 8 pages Summary of Key Points for Chapter 2 Chapter Objectives: 1. Explain companywide strategic planning and its four steps. 2. Discuss briefly how to design business portfolios and develop growth strategies. 3. Explain marketing’s role under strategic planning and how marketing works with its partners to create and deliver customer value. 4. Describe the elements of a customer-driven marketing strategy and mix, and the forces that

Hnd Core Unit Assessment

918 words - 4 pages for Mr Lehmann. 1 Mr Lehmann would like you to compare the nature of the information required for decision making by RBS at strategic, tactical and operational level. 2 Mr Lehmann would like you to evaluate the impact that legislation will have on RBS as they manage and handle information. 3 Mr Lehmann would like you to identify how RBS should be utilising ICT to ensure effectiveness and efficiency within the Building Society. Mr

MKT 571 Week 6 Quiz UOP Course Tutorial

1182 words - 5 pages States due to the differences in the costs of distributing the product in the two countries. This phenomenon is called a(n) • opportunity cost problem • market pricing problem • tactical pricing problem • price escalation problem 6 Marketing effectiveness rating instruments and marketing audits are approaches to • annual-plan control • profitability control • efficiency control • strategic control Quiz Answers

Related Essays

Strategic And Tactical Use Of Icts In The Airlines Industry

5346 words - 22 pages internet connection is needed. There also needs to be clear guidance on its use by teachers and pupils which in some cases requires forms of governance in terms of access. The website at Seaford Head Community College currently utilises YouTube for publicity, promotional and marketing purposes as well highlighting pupil achievements and experiences including performing arts and physical education. Task: Reflect on the range of ICT discussed

Strategic Marketing And Planning Essay

705 words - 3 pages 1) Unit of analysis and geographic scope of an industry – The unit of analysis is done by examining the factors that enable the development of the Internet-Ecosystem and the barriers that are impeding more than 60% of the global population. Today, Internet is present in all regions of the world. The geographic scope of the internet industry is wide. As per given in the case, the countries are divided in 5 different groups: Group 1- Africa

Who Let The Dogs Out Essay

1207 words - 5 pages strategic studies. The topics as discussed in the assignment are as such marketing strategies and planning. SBU lifecycle and strategy. Business unit strategic planning. External Environment Analysis, Swot Analysis. Porters Generic Strategies. Marketing Alliances. Marketing Process. Marketing Analysis. Mckinsey 7-S. Existing companies marketing plan. I would appreciate if my teachers would judge my work as per the requirements given to me. I would

Principles Of Marketing Essay

1989 words - 8 pages 2 Principles of Marketing Company and Marketing Strategy: Partnering to Build Customer Relationships Learning Objectives After studying this chapter, you should be able to: 1. Explain companywide strategic planning in its four steps 2. Discuss how to design business portfolios and develop growth strategies 3. Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value 4