Taco Bell Essay

3301 words - 14 pages

Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., they serve a variety of Tex-Mex foods including tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "value menu" items. Taco Bell serves more than 2 billion customers each year in more than 6,500 restaurants mostly in the U.S., more than 80 percent of which are owned and operated by independent franchisees.
History
Founding and growth
Taco Bell was founded by Glen Bell, who first opened a hot dog stand called Bell's Drive-In in San Bernardino, California Bell began eating there regularly, attempting to reverse-engineer the recipe, and ...view middle of the document...

Taco Bell created U.S. Taco Co. in 2014. The menu will consist of tacos with American fillings, and will not sell food sold in Taco Bell restaurants such as burritos. It was launched in Huntington Beach, California in August 2014.
GMO recall
In September 2000, up to $50 million worth of Taco Bell-branded shells were recalled from supermarkets. The shells contained genetically modified corn that was not approved for human consumption. It was the first-ever recall of genetically modified food . Corn was not segregated at grain elevators and the miller in Texas did not order that type.
In 2001 Tricon Global Restaurants, 20% owners of Taco Bell at the time, announced a $60 million settlement with the suppliers. They stated that it would go to Taco Bell franchisees and TGR would not take any of it.
Dispute with the Coalition of Immokalee Workers
In March 2005, the Coalition of Immokalee Workers won a landmark victory in its national boycott of Taco Bell for human rights. Taco Bell agreed to meet all of the coalition's demands to improve wages and working conditions for Florida tomato pickers in its supply chain.
After four years of a tenacious and growing boycott, Taco Bell and Yum! Brands agreed to make an agreement called the CIW-Yum agreement with representatives of CIW at Yum! Brands headquarters. The CIW-Yum agreement set several precedents, establishing:
The first direct, ongoing payment by a fast-food industry leader to farm workers in its supply chain to address substandard farm-labor wages .
The first enforceable Code of Conduct for agricultural suppliers in the fast-food industry .
Market incentives for agricultural suppliers willing to respect their workers' human rights, even when those rights are not guaranteed by law;
Full transparency for Taco Bell's tomato purchases in Florida; the agreement commits Taco Bell to buy only from Florida growers who agree to the pass-through and to document and monitor the pass-through, providing complete records of Taco Bell's Florida tomato purchases and growers' wage records to the CIW.
Advertising
In March 2001, Taco Bell announced a promotion to coincide with the re-entry of the Mir space station. They towed a large target out into the Pacific Ocean, announcing that if the target was hit by a falling piece of Mir, every person in the United States would be entitled to a free Taco Bell taco. The company bought a sizable insurance policy for this gamble. No piece of the station struck the target.
In 2004, a local Taco Bell franchisee bought the naming rights to the Boise State Pavilion in Boise, Idaho and renamed the stadium Taco Bell Arena. Also, in 2004, Mountain Dew offered Taco Bell stores the exclusive right to carry Mountain Dew Baja Blast, a tropical-lime-flavored variety of the popular soft drink chemically formulated to taste good with their food.
In 2007, Taco Bell offered the "Steal a Base, Steal a Taco" promotion—if any player from either team stole a base in the...

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