Swot On Beaches Essay

583 words - 3 pages

Beaches Resort has been awarded World’s leading family all inclusive 13 years running. In addition, Beaches Turks & Caicos Resorts Villages and Spa was also named World’s leading family resort for the third year in a row.
American Academy & Hospitality Science Six Star Diamond award was awarded to Beaches Turks & Caicos Resort. Beaches Resorts was also awarded the green star Diamond award for environmental practices.
TravelAge West Wave awards 2009 Beaches Turks & Caicos was named Best Resort for families in the Caribbean for the second consecutive year.
Travel + Leisure magazine named Beaches Turks & Caicos as World’s Best family Resort in the Caribbean.
Travel + Leisure magazine march 2007 Beaches Turks & Caicos was voted the #2 Caribbean Resort, While Beaches Negril was voted #9.
Trip advisor 2008 ...view middle of the document...

Most times they bring person in, someone has to train them to do things the way Beaches wants it to be done so someone who they person will oversee have to training and that’s not right.
Showcase more local culture, food, music, drinks, and talent. The two Resorts in Jamaica are good, but for the Property in Turks & Caicos, More local items such as the rum, native foods and more of that Country Culture need to be shown.
Low base salary for the team members. A lot of the staff in both Jamaica and in Turks & Caicos are leaving and going to other resorts (the competition) due to a better base pay.
Decrease in team member’s benefit. Compared to 10 years ago, a lot of the benefits that the team members had have now decrease such as discount, frequency in passes to enjoy the property and the rate in which the staff pay when visiting another property have not only increase but it’s now on a per person base as opposed to per room.

Could partner with Gerber and provide more of their products such as baby food and clothing to their guest on property.
Could partner with Toy are US to enhance their selection of toys as not everyone is a Fan of Sesame Street.
Expand into more Dentations such as Cube, Mexico, Virgin Islands and Belize
Offer onsite ATM, free Internet, onsite barbershop (there is only a solon), and more watersports actives such as jet skiing and parasailing.

A lot of upcoming competitions offering family packages and existing resorting enhancing their product by adding more fun pack actives.
Other Resorts being able to offer lower rates based on the destination.
With all resorts in the Caribbean, the threat of natural disaster such as hurricane and earthquakes can cause major damage and possibly destroy the whole resort at any given time.
Families are not able to travel together due to cost.
Recession restricting travel due to lack of funds, loss of jobs etc.

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