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Swot Analysis Of Ufone

1949 words - 8 pages

NTRODUCTION
Ufone GSM is a Pakistani GSM cellular service provider. It is one of six GSM Mobile companies in Pakistan and is a subsidiary of Pakistan Telecommunication Company. The company commenced its operations under the brand name of Ufone from Islamabad on January 29 2001. U fone expanded its coverage and has added new cities and highways to its coverage network. After the privatization of PTCL, U fone is now owned by Etisalat. PTML is a wholly owned subsidiary of PTCL. established to operate cellular telephony. The company commenced its operations, under the brand name of Ufone from Islamabad on January 29 2001.
During the year, as a consequence of PTCL’s privatization, 26% of its ...view middle of the document...

STRENGHTS

Ufone has network coverage in more than 750 cities, towns and across all major highways of the country.

Ufone provides International Roaming facility with more than 150 international operators across 79 countries.

Ufone is proud to have an efficient and friendly customer service through 21 company-owned Sales & Customer Service Centers and nearly 250 franchisees across the country.

Ufone has always believed in a solid commitment to growth, security and reliability. Therefore, Ufone has always balanced its expansion efforts and quality of service. With a total current investment of $400 Million.

Utunes was launched on 4th Dec2007 which attracted many people towards ufone.

Ufone is offering the service of Multi-media Messaging Service (MMS).

As mobile users in the country have reached over 78 million at a very rapid pace, Ufone has maintained itself as the 2nd largest cellular operator in Pakistan with a subscriber base of around 16.5 million and a market share of nearly 25%.

Ufone has seen a subscriber growth rate of over 200% in the last year, and since the start of 2005 Ufone added nearly 5 million subscribers onto its network. A remarkable achievement indeed, especially considering the fact that two new international players also entered into the market in 2005.

While keeping its tradition of being the trend setter in the industry, Ufone changed the image of mobile phones from a luxury only affordable by the elite, to a necessity affordable by the common man.

Ufone increased its focus on the youth segment (which comprises 50% of the population), with the Prepay brand.

Ufone has the ability to retain its existing customer base with a high level of customer satisfaction via optimum network service and a 24 hour call center facility.

It has the post paid service that is normally to attract the Business class people. Most of the business and elite class people use post paid and other services offered by the Ufone.

Ufone has a subscriber base of 18.97 million as of October 2008.

Ufone was the first cellular Company in Pakistan that introduced the service of GPRS and hence took the competitive advantage.

Ufone has some exciting and energetic SMS packages that made SMS almost free. They are offering Rs. 25, Rs.50, Rs.100, Rs. 150 SMS packages which its subscribers are really loving it.

Ufone has some very exciting and low call packages like “5 ka 15” , “u-one”, u circle”, “ U fone ghanta”, “U fone has some very exciting and low call packages like “5 ka 15” , “u-one”, u circle”, “ Ufone ghanta”, “U fone life package”and “ prepay Public Demand” etc which attracted lots of customers towards it and many other cellular company users are also switching to it.
Ufone post paid is also offering black berry set that is useful and tempting for the Business class.

Ufone currently caters for international roaming to more than 195 live operators across 119 countries and introduced International...

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