This website uses cookies to ensure you have the best experience. Learn more

Swot Analysis Of Nestle

752 words - 4 pages

SWOT analysis of Nestle

Company background

Name | Nestlé S.A. |
Industries served | Food processing |
Geographic areas served | Worldwide |
Headquarters | Switzerland |
Current CEO | Paul Bulcke |
Revenue | CHF 92.2 billion (2012) |
Profit | CHF 10.6 billion (2012) |
Employees | 328,000 (2012) |
Main Competitors | Unilever NV, Hershey Foods, Kraft Foods, Cadbury Schweppes, and GROUPE DANONE |

Nestlé is the world's leading nutrition, health and wellness company based in Switzerland. It is the largest food company in the world measured by revenues. Nestlé's sells baby food, breakfast cereals, coffee, confectionery, dairy products, frozen food, pet foods, yoghurt and ...view middle of the document...

It’s introducing new and redesigned products every year, strengthening firm’s competitive advantage.
3. Distribution channels and geographic presence. Nestlé runs in more than 100 countries and has extensive distribution channel all over the world, which supports its operations globally.
4. Competency in mergers and acquisitions. Over the years Nestlé has been forming successful partnerships and acquiring other companies in order to grow and maintain its leadership in the market.
5. Brand reputation valued at $7 billion. Nestlé is known almost everywhere and has a reputable brand for its products that are used by millions every day.
Weaknesses
1. Inability to provide consistent quality in food products. Nestlé has been recalling many products from trade due to food contamination or poor quality supplies. This does not only hurt firm’s sales but its image as well as the business is unable to control quality of the products.
2. Weak implementation of CSR. The company has announced and is involved in many programs that aim to make company more eco-friendly and improving the working conditions of its suppliers. Still, Nestlé receives a lot criticism over the effectiveness of its programs.
Opportunities
1. Increasing demand for healthier food products. The trend of buying and consuming only healthy food products is a major shift in consumer tastes and opens up an immense market for companies. Currently, Nestlé tries to...

Other Papers Like Swot Analysis of Nestle

An Analysis of the Marketing Concept of Nestle

3391 words - 14 pages LC1) (Lactobacillus johnsonii) to help control gastritis in infants (Nestle Good Food, Good Life, 2010). 2. An analysis of Nestle Micro and Micro environments Blythe (2005) explains that an organisation's external environment consists of two types: the micro- environment, and the macro-environment. The micro-environment is made up of those factors that impact closely on the organisation, and typically consists of: competitors

Swot Analysis of Air China

1760 words - 8 pages SWOT analysis for Air China The airline industry has undergone significant restructuring in recent years.Airlines, formerly rivals in a highly regulated industry, have become opportunisticseekers of co-operation. In today's world, mega-carriers and small airlines areworking together rather than competing with one another. Forms of co-operation include sub-contracting, code sharing, franchising and theformation of global marketing networks

Swot Analysis of Tata Steel

936 words - 4 pages sudden overseas exposure along with a possible economic slowdown is the biggest challenge faced by Tata Steel in the present circumstances. Read more: SWOT Analysis of Tata Steel | eHow.com http://www.ehow.com/facts_7621882_swot-analysis-tata-steel.html#ixzz28M0lWM1j

Swot Analysis of Forum Energy Technologies: Jsbmarketresearch

1314 words - 6 pages analysis, mergers and acquisitions, recent developments, key employees, company locations and subsidiaries as well as competitive benchmarking data. Key Findings This SWOT Analysis of Forum Energy Technologies Report is a crucial resource for industry executives and anyone looking to access key information about the company. The report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a

Swot Analysis of Telefonica, S.A.: Jsbmarketresearch

1277 words - 6 pages stream services, and wholesale line rental accesses. Its major brands include Telefonica, Movistar, O2, vivo, giffgaff, fonic, tuenti mvil and quam. Telefonica is headquartered in Madrid, Spain. Browse complete Report on: http://www.jsbmarketresearch.com/technology/r-telefonica-sa-technology-and-communications-company-profile-swot-and-financial-analysis-213850 Table of Contents 1 Telefonica, S.A. 2 Telefonica, S.A. - Key Employees 3

Swot Analysis of the Fmcg Industry

583 words - 3 pages SWOT analysis of the Indian FMCG industry Background: The size of the Indian fast-moving consumer goods (FMCG) sector is close to Rs 600 bn. The northern and the western regions of the country account for more than half of the market for consumer goods. Barring the fastest-growing personal care segment, no other product segment has seen the entry of so many players. In the past decade, the personal care industry has witnessed a consumer boom

Fall Of Ibm Swot And Pest Analysis

1245 words - 5 pages A. 1. SWOT Analysis Strengths IBM’s continued domination of the global market produced record increases in revenues every year, with most of the revenues coming from its highly successful System/360 and System/370 mainframe series. These powerful mainframes, which fully automated a company’s manual information processing systems, became the industry standard that competitors tried to match. Apart from this, IBM’s high-priced lease strategy

Swot Analysis of Walmart and Ratio

1135 words - 5 pages Walmart SWOT Analysis Strengths Scale of operations. Walmart is the largest retailer in the world with more than $400 billion in revenue and 10,130 stores. It makes Walmart the giant that no other retailer can match. Due to such large scale of operations, the corporate can exercise strong buyer power on suppliers to reduce the prices. It can also achieve higher economies of scale than competitors because of its size. Higher economies of

Swot Analysis of General Dynamics Information Technology: Jsbmarketresearch

860 words - 4 pages General Dynamics Information Technology, Inc.: Technology and Communications - Company Profile and SWOT Analysis May 27, 2016: A new trending note at JSB market research on “General Dynamics Information Technology, Inc.: Technology and Communications - Company Profile and SWOT Analysis” This Company profile of General Dynamics Information Technology report is a crucial resource for industry executives and anyone looking to access key

Swot Analysis of Ufone

1949 words - 8 pages NTRODUCTION Ufone GSM is a Pakistani GSM cellular service provider. It is one of six GSM Mobile companies in Pakistan and is a subsidiary of Pakistan Telecommunication Company. The company commenced its operations under the brand name of Ufone from Islamabad on January 29 2001. U fone expanded its coverage and has added new cities and highways to its coverage network. After the privatization of PTCL, U fone is now owned by Etisalat. PTML is a

Swot Analysis of Pfizer

1913 words - 8 pages Strengths * Pfizer markets various products and services for people and animals. Pfizer manufactures and sells various generic and patent pharmaceutical products for patients and animals. Pfizer main business is biopharmaceutical but has diversified businesses which include animal health, consumer healthcare, and nutrition. * Pfizer Animal Health (PAH) has a broad portfolio that includes many of the world's leading veterinary brands in

Related Essays

Fsa Analysis Of Nestle And Brittania

1769 words - 8 pages 2014 59.369 46.961 272.609 Interest coverage ratio Decreased int. coverage ratio  now Nestle has less safety  Low profit to cover interest on loan. 150.000 100.746 100.000 50.000 0.000 2012 2013 2014 7.629 9.802 Retirement of loan  Less interest burden  lower risk of default Ratios RATIO ANALYSIS- 2 Both the companies are playing on low cost and high profits. Britannia is giving high returns to its shareholders. 1.500 1.000

Swot Analysis Of Htc

729 words - 3 pages seize 30% of the whole phone market in 2012. 2.Google’s system Android caught attention of end users, but Google has no device for it. 3.US market is critical for global smart phone industry while HTC only got 2% brand preference to buy. 4.3G tech. is booming in current years, and 4G is coming in the phone market. Swot Analysis Of Samsung SWOT analysis is the tool which helps the organization to understand where it stands. The SWOT

Swot Analysis Of Telenor

654 words - 3 pages , people can evenshift to other network who have coverage in those areas. So the company should take notice andtry to provide service in every nook and corner of the country. Formulating and implementing strategies: Once the SWOT analysis is complete the company needs to pay attention to the expansion of the business by offering a number of quality products in the market. The company needs to evaluateits growth strategy so that it can

Swot Analysis Of Nike

2570 words - 11 pages to be consistent (Johnson, G & Scholes J 2004). Models used in Analysis Swot analysis This analysis will summarise key issues from the business environment and the strategic capacity of Nike. This can be used to judge future strategic options.  o o o o o o o  o Strengths Product Range Capacity for innovation Distribution expertise Single Brand Stars endorsement Contract manufacturing Large portfolio of products Weaknesses Single Brand o