1.HTC chose the right partners (giant players in software industry, such as Microsoft) to cooperate with to enter the market with less risk.
2.Strength in hardware design and strong manufacture capacity: provides high quality products with high technology and innovation.
3.ODM saved cost and avoid market entry risk.
4.Operator business, operators buy product from HTC and promote the sales themselves, is good for HTC to enlarge sales volume and market share with less promotion cost.
5.ODM and operator business brought high margin (20%) compared to an industry average of 5%.
6.The brand HTC was recognized by end users.
1.Operator business requested ...view middle of the document...
It is known for its technologically advanced products.
Samsung crushed new product concepts in five months. It is strong corporate brand and known for its quality products and advanced technology use.
It attracts customers by offering new and innovative design through understanding the customers that which type of designs are suitable to customers and what they want or asked about.
It heavily invest in technology, product design and human resource, because for the success of every organization human resource plays a major role, with out human resource no product can be made that’s why Samsung gives more important to the human resource.
Samsung focuses more towards the innovations and try to keep improving the products to attract more customers and capture more market share.
Although Samsung focuses innovation but it is not proactive to introducing new products, it waits to attack the competitors. It also lacks in product differentiation.
Samsung caters mass market instead of niche market so for this purpose it sets low prices of products and low price products seem as low quality products, so Samsung products perceive as low quality as compared to competitors’ products.
Most of the Samsung products are not...