This website uses cookies to ensure you have the best experience. Learn more

Swot Analysis: Energy Shot

602 words - 3 pages

The objective of this paper is to analyze and discuss some of Energy Boost Inc.’s business decisions using their strengths, weaknesses, opportunities and threats, also known as an S.W.O.T. analysis which is defined as “a way of monitoring the external and internal marketing environment” (Kotler and Keller, 2012).
• Strengths
o Energy Boost Inc. has a very experienced marketing team with new product launches. This makes Energy Boost Inc. stand out from its competitors. Product launching plays a key role in marketing a product. The marketing team should have a good plan about how to launch the product in the market. They should do proper research in knowing the customer preferences and requirements. The company should be able to meet the requirements of the customers to be getting accepted in the market. An experienced marketing team will fulfill all these requirements.
o As Energy Boost ...view middle of the document...

5-hour Energy sold over x60 times the amount that Stacker 2 Xtra sold in 2014 (Statista, 2015). By positioning Energy Boost as the healthier alternative to 5-hour Energy, there is potential for a quick large market gain.
o Sales of energy shots have been declining since 2013 and research shows that taste is the number one cause of consumer turning to energy drinks instead of energy shots (Crawford, 2015). The great taste of Energy Boost could help differentiate itself from other energy shots bucking the industry trend.
o Ability to utilize health and wellness markets to grow initial product
o Ability to gain trust with the public through transparent ingredients and effects.
• Threats
o Energy drinks are the biggest threat to the energy shot market. Consumers prefer energy drinks to energy shots in the latest polls. This is attributed partly to energy drinks releasing new products, increasing distribution and decreasing pricing (Crawford, 2015).
o 5-hour Energy has an 87% share of the market (Crawford, 2015). This is very close to a monopoly. This type of competition makes it very hard to break into the energy shot category and gain store counter and shelf space.
o Energy shots are classified as dietary supplements. This designation doesn’t resonate with all consumers. 60% of consumers say they prefer energy products labeled as beverages (Crawford, 2015).

References
Crawford, E. (2015, June 16). Sales of energy shots slump as consumers reach for drinks instead. Retrieved from http://www.foodnavigator-usa.com/trends/energy-drinks-and-shots/sales-of-energy-shots-slump-as-consumers-reach-for-drinks-instead
Kotler, P., & Keller, K.L. (2012). Marketing Management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
Statista. (2015). Leading energy shot brands in the United States in 2014, based on sales. Retrieved from http://www.statista.com/statistics/235191/leading-20-energy-shot-brands-in-the-united-states-based-on-sales

Other Papers Like Swot Analysis: Energy Shot

Koninklijke Boskalis Westminster Nv Swot Analysis: Jsbmarketresearch

1082 words - 5 pages Koninklijke Boskalis Westminster N.V. (BOKA): Company Profile and SWOT Analysis Released On 7th September 2015 Synopsis "Koninklijke Boskalis Westminster N.V. (BOKA) : Company Profile and SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, SWOT analysis, business description, company history, financial analysis

Financial Essay

2496 words - 10 pages Analysis Here we analyze the strengths, weaknesses, opportunities, and threats for the Coca-Cola Company. The strengths and weaknesses will be internal to Coca-Cola and the opportunities and threats will be external to Coca-Cola.The SWOT analysis will is the main source and information to determine if Freedom Energy should invest in the stock of the Coca-Cola Company.  Strengths The strengths of the Coca-Cola Company far outweigh the weaknesses

Aarkstore - Materion Brush Inc. - Strategic SWOT Analysis Review

878 words - 4 pages  Aarkstore - Materion Brush Inc. - Strategic SWOT Analysis Review Summary “Materion Brush Inc. - Strategic SWOT Analysis Review” provides a comprehensive insight into the companys history, corporate strategy, business structure and operations. The Market Research report contains a detailed SWOT analysis, information on the

Company Profile of Montana Tech Components Ag: Jsbmarketresearch

938 words - 4 pages Montana Tech Components AG : Technology - Company Profile and SWOT Analysis Released On 5th January 2016 Summary "Montana Tech Components AG : Technology - Company Profile and SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, SWOT analysis, business description, company history, key employees as well as company

Environment Scan Paper

999 words - 4 pages and convenience to life”. A.O. Smith competitive advantage in their market environment has allowed them to create value and sustains their focusing on the following strategic initiatives: * Growth * Business Improvement. * Organizational Excellence The SWOT Analysis has helped A. O. Smith to discover: * That they do not have any competitors in their marketplace that have their engineering excellence and their reputation has

Swot Analysis

1790 words - 8 pages SWOT ANALYSIS ASHUTOSH GOWARIKER He is to perfect manners born. Cordial and cool, he could have been a don at the Oxford University, lecturing on history or geography, or both. A Mughal emperor has aroused his interest and he has also been among the first to shoot in the Maharashtra hinterlands, for Swades. Slick and street-smart he is not. Ashutosh Gowariker’s oeuvre has demonstrated that he would rather narrate a story in a leisurely

Case-Study, Mother Energy Drink

3372 words - 14 pages facebook). “Mother of a mixer”, is a 250ml Can sold to the bars and clubs, and the Extra Energy Big Shot MOTHER for those who needs extra energy. MOTHER was designed with, “WARNING Heaps of Energy”(Mother 2010) across the top of the Can. It also differs itself from the previous launch, with the new red and black gothic style, and similar tattooed design name that gives MOTHER an “all-natural energy drink with attitude” (Mother Energy Drink 2008

Business Analysis

938 words - 4 pages Business Analysis Part 1 Linh Galyon February 6, 2012 Edward Adelman Management 521 University of Phoenix Business Analysis Part 1 As the new mutual funds manager, I have the responsibility to decide whether my company should invest in a certain company. It is important that I have the full understanding of where this company stands in the market place to ensure the most beneficial decision for my company. A SWOT

Rural Areas Electricity Market

781 words - 4 pages Bharat Book Bureau provides the report, on “Rural Areas Electricity Company”. This report's gain key insights into the company for academic or business research purposes. Navi Mumbai, India: Bharatbook announces a report on “Rural Areas Electricity Company”. This report it supplies desalinated water in bulk to the Public Authority for Electricity and Water. Rural Areas Electricity Company S.A.O.C. - Strategic SWOT Analysis Review provides

Swot Analysis

1562 words - 7 pages SWOT Analysis SWOT is an acronym used to describe the particular Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company. A SWOT analysis should not only result in the identification of a corporation’s core competencies, but also in the identification of opportunities that the firm is not currently able to take advantage of due to a lack of appropriate resources. The SWOT analysis framework has

Situation Analysis and Strategic Recommendations of Bp After Oil Spill Disaster in Usa

3997 words - 16 pages to supply oil in the pentagon. (The guardian, 2012) Summary: From the PESTEL analysis it can be argued that BP’s business have been affected in USA by Government, laws, local authorities, community and environmentalist. Other factor such as a change in consumer behaviour, an increasing demand for alternative energy, innovation of new sources of energy could affect BP’s business in USA. SWOT Analysis: SWOT is an analytical tool used to analyse

Related Essays

Swot Analysis Of Forum Energy Technologies: Jsbmarketresearch

1314 words - 6 pages Forum Energy Technologies, Inc. : Oil and Gas - Company Profile, SWOT and Financial Analysis Released on 23rd May 2016 Summary Forum Energy Technologies, Inc.: Oil and Gas - Company Profile, SWOT and Financial Analysis contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, SWOT analysis, business description, company history, financial

Aarkstore Grid Point, Inc. Strategic Swot Analysis Review

1209 words - 5 pages  Aarkstore - GridPoint, Inc. - Strategic SWOT Analysis Review Summary “GridPoint, Inc. - Strategic SWOT Analysis Review” provides a comprehensive insight into the companys history, corporate strategy, business structure and operations. The Market Research Report contains a detailed SWOT analysis, information

Global And China Molten Salt Solar Energy Thermal Storage Industry 2014 Market Research Report

1457 words - 6 pages capacity production price cost profit production value gross margin etc information. And also listed Molten Salt Solar Energy Thermal Storage upstream raw materials equipments and down stream clients survey analysis and Molten Salt Solar Energy Thermal Storage markeMolten Salt Solar Energy Thermal Storage g channels industry development trend and proposals. In the end, The report introduced Molten Salt Solar Energy Thermal Storage new project SWOT

Aarkstore Nfm Technologies Strategic Swot Analysis Review

900 words - 4 pages company. - Examine potential investment and acquisition targets with this reports detailed insight into the companys strategic, business and operational performance. Note: Some sections may be missing if data is unavailable for the company. Order full Report with TOC and Sample page visit: http://www.aarkstore.com/nuclear-energy/104232/nfm-technologies-strategic-swot-analysis-review Table of Contents: List of Tables 3 Section 1