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Swot Analysis

1187 words - 5 pages

Comcast Corporation
Toya Jones
Devry Univesity

Comcast Corporation
Comcast Corporation, with its headquarters in Philadelphia, Pennsylvania, is the largest provider of both cable and home internet services in the US, and remains the world largest communication and mass media organization in terms of revenue. In addition, the company boasts of being the third in the country as far as provision of telephone services is concerned (Hovav & Popoviciu, 2009). The company provides its services to both commercial and residential customers within 40 states in the US as well as the District of Columbia. Comcast equally trades in television and film content production, together ...view middle of the document...

Additionally, the company received the acknowledgement from Philadelphia Business Journal, where it was awarded a silver medal of being among the best performing extra-large companies within Philadelphia. According to the 2009 survey by the Boston Globe, Comcast was the best place for working within the city. Such employee relation advantage has been particularly enhanced by the extensive diversity in the company in terms of gender, culture and age, which gives the company a strong mark in the industry.
Weakness
Despite the big success achieved by the company, constant criticisms have been labeled against what could be considered the company’s weakness areas. In essence, Comcast has been criticized occasionally for its violation of the practice of net neutrality in the past (Hovav & Popoviciu, 2009). Even as it attempts to give a narrow definition to net neutrality, the opponents have always moved to defend the definition that precludes differences between the private network services at Comcast and other internets. Failure to satisfy its customers has led to loss of brand loyalty by most of its customers, and this ultimately gives its competitors in the industry an upper advantage in competition (Kenney, 2011).
The company has been has taken advantage of its incumbency and lack of significant competition by delivering relatively low quality services compared to when it first set in its operations. For instance, the company is among those with the lowest customer satisfaction policy within the cable industry. Lack of frequent consumer surveys has led to low quality products and services provided therein.
Opportunities
Among the notable opportunities for the company have been its operations that are majorly based on philanthropic programs. In essence, the company has been able to execute this program through the Comcast Foundation, which is its charitable arm (Kenney, 2011). Through this, the company focuses on the minority population, amongst which are the Hispanics. In addition to the Comcast Foundation program, the company also provides internet services at low costs to the householders with low income. Among other customers to whom the company provides low cost internet are schools, where the sudsy is effected by the general broadband consumers, via the governmental program of E-Rate. Such operations are important in marketing the reputation of the company, especially in the industry where least attention is given to the marginalized groups in the society. The diversity of customer coverage is thus an important approach that gives a competitive advantage to the company over its competitors.
Human resource is among the most fundamental resources in an organization. Productivity of any firm is largely dependent on the effectiveness and efficiency...

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