This website uses cookies to ensure you have the best experience. Learn more

Swat Analysis

3099 words - 13 pages

SWOT analysis (alternately SWOT Matrix) is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in abusiness venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500companies.
Setting the objective should be done after the SWOT analysis has been performed. This would allow ...view middle of the document...

Converting is to apply conversion strategies to convert weaknesses or threats into strengths or opportunities. An example of conversion strategy is to find new markets. If the threats or weaknesses cannot be converted a company should try to minimize or avoid them.[

Internal and external factors
The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. These come from within the company's unique value chain. SWOT analysis groups key pieces of information into two main categories:
 Internal factors – The strengths and weaknesses internal to the organization.
 External factors – The opportunities and threats presented by the external environment to the organization.
The internal factors may be viewed as strengths or weaknesses depending upon their impact on the organization's objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The factors may include all of the 4Ps; as well as personnel, finance, manufacturing capabilities, and so on. The external factors may include macroeconomic matters, technological change, legislation, and socio-cultural changes, as well as changes in the marketplace or competitive position. The results are often presented in the form of a matrix.
SWOT analysis is just one method of categorization and has its own weaknesses. For example, it may tend to persuade companies to compile lists rather than think about what is actually important in achieving objectives. It also presents the resulting lists uncritically and without clear prioritization so that, for example, weak opportunities may appear to balance strong threats.
It is prudent not to eliminate too quickly any candidate SWOT entry. The importance of individual SWOTs will be revealed by the value of the strategies it generates. A SWOT item that produces valuable strategies is important. A SWOT item that generates no strategies is not important.

Use of SWOT analysis
he usefulness of SWOT analysis is not limited to profit-seeking organizations. SWOT analysis may be used in any decision-making situation when a desired end-state (objective) has been defined. Examples include: non-profit organizations, governmental units, and individuals. SWOT analysis may also be used in pre-crisis planning and preventive crisis management. SWOT analysis may also be used in creating a recommendation during a viability study/survey.

Criticism of SWOT
Some findings from Menon et al. (1999) and Hill and Westbrook (1997) have shown that SWOT may harm performance. Other complementary analyses have been proposed, such as the Growth-share matrix.

SWOT - landscape analysis
The SWOT-landscape grabs different managerial situations by visualizing and foreseeing the dynamic performance of comparable objects according to findings by Brendan Kitts, Leif Edvinsson and Tord Beding (2000).
Changes in relative performance are continually identified....

Other Papers Like Swat Analysis

Analytical Essay

1567 words - 7 pages . This layout is known as the “Store-within-a-store” merchandising concept (site). According to the SWAT analysis of Dick’s, this model includes the advantages of a sizeable store in addition to that of a specialty store. This large format allows for there to be a wider selection of products, appealing to a greater number of people. Where Sports Authority lacks is the number of products they can sell and the specificity of each sport that they can

Learning Team Refection Week 2 Essay

1208 words - 5 pages future plans and refining efforts at any stage of the plan. SWAT analysis is also an outstanding tool for gathering organizing information, brainstorming solutions, identifying current and future challenges and emphasizing new opportunities to maximize on growth in the right direction. Reference Sniderman, Breanne, (2012). Retrieved from


917 words - 4 pages implement enhancement strategies where they are weak (Solomn, Marshall, and Stewart, 2012). Where they are strong they can continue to leverage this in an effort to further penetrate the market place. These types of data points can feed into their Strength, Weakness, Opportunities, and Threats Analysis (SWAT) which should allow them to combat some of the criticism they were facing from their existing customer base, but still gain market share with

The Effects of War and Peace on Foreign Aid in Somalia

1280 words - 6 pages from injury or death through protection from gun and rifle ammunitions, knife stabs and other sharp weapons .The protective vests was mainly used and was composed of ballistic and stab resistant armors.  Ballistic-resistant armor protected against penetration from bullets and trauma from bullet impact. Stab-resistant armors protected against knives and spikes. Mapping and Analysis for Public Safety These included the placing of open spaces

Marketing Audit And Analysis

2518 words - 11 pages supply and must allocate outsourcing from domestic market in such a way that it should be diversified and profitable. Conclusion In summation we would like to conclude that Hindustan hydraulics is a vibrant company which has shown consistent growth in a highly competitive domestic market. If the recommendation given in this report with regards to the PEST and SWAT analysis is properly implemented, The company will be better equipped to

Ford Motor Company – Supply Chain Strategy

1752 words - 8 pages direct service to their customer base. SWAT Analysis Strengths 1. Second largest industrial corporation in the world, with revenues of $144 Billion+ 2. Strong history, founded in 1903 3. Most improved auto maker in 1997 4. Topped Initial Quality Survey for US automakers (behind Japan’s Big 3) 5. Most profit per vehicle of all US automakers 6. Strong Tier 1 supplier relationship, with knowledge sharing 7. Strong internet presence

Case Study Analysis

2765 words - 12 pages company called the Nickelodeon International Swat Team. They would build the channel and transition it to local management. By 1998 Nickelodeon was in more than 30 countries. While Taran Swan was the director of Business Development for Nickelodeon International, she had begun to look into opportunities in Latin America. But in 1993 when Swan first looked at Latin America the market seemed too volatile and Nickelodeon was more interested in

Brannigan Food

1478 words - 6 pages ultimate goal is to generate a 3-4% growth rate, for the year. Situation Analysis SWAT Analysis Strengths * Current market leader with highest market share. * 100 year old brand with high brand awareness. Weaknesses * Sales has been decreasing for the past 3 years. Opportunities * Owns new products that are in line with customer demand and favor. * Generate creative solutions with retailers to create win-win

Lsi Assignment

1545 words - 7 pages truly say I enjoyed “this one”. The Life Styles Inventory Exercise helped me to realize my strengths as well as other area`s that I could further develop in. It was like a personal SWAT analysis, to a point. My goals in this class are to expand upon my management styles. I would like to temper my primary thinking styles with some that I didn`t rank as high in. I am very happy with my results; however, competitiveness is one area that I only scored a 78% in. I would like to learn how to develop a greater sense of this without taking on the obvious negative characteristics of this style. In the current economy and my new field of endeavor this could be essential.

This Is A Paper Dealing With Search And Seizure Laws Relevant Tot Constitutional Law

1698 words - 7 pages be justified by the plain view analysis of the empty handgun holster, then the sweep would be limited by the earlier decision in Maryland v. Bluie, 494 U.S. 325. This limited protective sweep would be limited to determine if there were weapons within the immediate reach of the Appellant and in determining whether other people were present in the dwelling. This would limit the searching officer to search places within the reach of the suspect and

Hrm/300 Week 3

1596 words - 7 pages paragraph format. JOB ANALYSIS 1. WHAT ARE THE DUTIES AND JOB RESPONSIBILITIES ASSOCIATED WITH THE POSITION HELD BY THE INDIVIDUAL YOU INTERVIEWED? Police Officer for the City of San Mateo. - Provide public safety by maintaining order, responding to calls for service, protecting people and property, enforcing motor vehicle and criminal laws, and promoting good community relations. - Identify, pursue, and arrest suspects and perpetrators

Related Essays

Bus 210 Swat Analysis

558 words - 3 pages The business plan I chose was a racing parts services business plan titled  Auto Parts Business Plan. This business plan is very well thought out and provides much strength. The owners have 30 years of experience in the industry combined and have all the knowledge of daily operations for a racing business. The industry motorsports has been fast growing and has over 1.5 billion in annual sales. The business model is very well developed and

Leadership Essay

644 words - 3 pages scalds or burns when cooking, washing or making drinks. |Washing gloves, and heat proof gloves for the cooking |Display hot water signs over sinks. Ensure pan handles are fitted correctly. |Manager |13/12/13 |Y | | Figure 5. SWAT Analysis Figure 6. E.I Test Figure 7. Honey and Mumford test [pic] References Anders, S., Stale, E., Torbjorn, T., Merethe, A., Hilde, H.. (2007). The

Swott Analysis Plan Phase Ii Business 475

795 words - 4 pages Part II: SWOTT Analysis Conceptualizing a Business Pat Wade Week Three Individual Assignment November 30, 2011 Professor Chadwick This paper will cover the SWOT analysis for Pat's Baked Goods. In addition this paper will cover instructions for conducting a SWOT analysis and how to simplify a strategic plan. Strategic planning sounds harder than one may

Consulting Assessment Essay

966 words - 4 pages for those involved. Training Needs The Edmond Police Force in general is tasked with the responsibility of protecting the citizens within its jurisdiction and enforcing laws that relate to public safety. While each individual police officer is required to complete a basic list of skills and training, additional training is required for specialized units e.g. K9 units, SWAT tactical, Campus Police, Helicopter units, Jail Processing, Radio