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Supply Chain Essay

815 words - 4 pages

Map the Supply Chain
Lydia Federico
MKT/421
November 24, 2014
Richard Theroux

Map the Supply Chain
The area of business that had decided to research is the world of perfumes and colognes industry. When discussing the supply chain of perfumes and colognes production, it is important to discuss both their "brick and mortar" facilities and their organizational web sites. Both the "brick and mortar" facilities and the web sites play a vital role in the success of modern day fragrances industry, so it is important to discuss both. First, the "brick and mortar" environment supply chain.
 Describing the supply chain of a traditional "brick and mortar" perfume industry is very ...view middle of the document...

The final products or services are then taken by the distributor who delivers them to the consumers, completing the supply chain. This is a very simple example of a "brick and mortar" business supply chain.
The supply chain of perfumes industry is similar, but much more complex. In reality, the materials and supplies that it takes to mix the compounds of a fragrance do not come from just one supplier. It is not uncommon for there to be an entire network of suppliers, and suppliers to those suppliers, and so on. The main reason for this complex situation comes from the different ingredients used to do the mixes of the fragrances. The majority of these ingredients like flowers, woods, spices, fruits and some other ones come from different countries around the world. “These suppliers of suppliers are often called second tier suppliers, and third tier, forth tier and maybe fifth tier suppliers” (Schneider, 2004). After the materials and parts are created, they are sent to the manufacturer. When discussing the supply chain of perfumes and colognes industry, it is important to understand that the actual manufacturer is the largest and most important part of that chain. The mix compounds that are created by the supplier are not just sent to one place, these perfumes manufacturers have assembly plants all over the world. It is here in the manufacturing plants that the materials, ingredients and mixes have their final touch before they are distributed to retailers. Most of the manufacturing plants import and export fragrances to more than 135...

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