OBSERVATION ASSIGNMENT BRIEF:
1548 N Dale Mabry Hwy
Tampa, FL 33607
Tuesday, September 24, 2013
Age: In early 30’s
Type of car: Lincoln Coupe
How dressed: Dark denim jeans, Black Raulph Lauren Polo and Sperry’s
Time of Day: Tuesday, September 24, 2013
Was the store crowded?
There was slight traffic from everyone doing a bit of after work/school shopping
Did the person have a list?
He did not have a written list at hand but he kept looking at his smartphone. I assumed that he may had a list on his phone because he was looking at his phone majority of the time.
Did the person appear to follow the ...view middle of the document...
Did the person have any difficulties shopping?
The customer appeared to know exactly what he needed from the grocery store. He did have a little difficult choosing pasta so he grabbed several different kinds.
Did the person buy any items that were very low on the shelves or high on the shelves? Did they have to ask for help?
Everything he grabbed was at his eye level or he was able to reach. He was quite tall so anything that was on the higher shelves like the pasta , he was able to grab freely and without difficult.
Did he/she appear to be familiar with the store?
Yes, this customer seemed to be a frequent shopper at Whole Foods.
Did he/she use coupons?
No, there were not any coupons used to my knowledge.
Did he/she visit every aisle in the store, how did the person move through the store (i.e. outer-rim first, inner aisles second)?
He looked at what was in each aisle, and approached the aisles from the outer-rim first.
Was the person with someone else? Did that person impact the shopping trip?
The customer shopped alone.
Take all the information you have gather and summarize it in a written report format. What assumptions can you make about this person from your observations?
For example you might state: She put one loaf of expensive fresh baked bread in her cart, in the meat section she selected steak, she selected a bouquet of flowers, and she did not use coupons. From the items selected and her none use of coupons, I believe her to be well off.
Other issues you to address are does the person appear to live alone, do they have pets, how often do you think they shop, whether you believe they are health conscious, was this the store the usually shop at, does the person make impulse purchases, etc.
I recently went to Whole Foods to follow a random customer and his shopping adventure. This customer was quite young, in his early 30’s. I was able to identify that he had money because he was dressed in expensive clothes and parked a fairly new Lincoln coupe. I believe he was coming straight from work because 5:00pm tends to be rush hour for all the busing working people. He walked into Whole Foods and immediately grabbed his phone to look at it. I assumed from the customer looking at his phone, that he have had a list on his phone to help him grocery shop.
The way he dressed and his new car led me to believe he was well off. Then the items he selected from the aisles, were not the Whole Food brand. He also chose the most expensive steak for himself. Also when he paid, he pulled out large bills from his designer wallet to pay for his groceries.
Not only was this customer well off but I believe he is a fit person. From his method of shopping, he was very choosy about...