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Sunway Lagoon Marketing Strategies And Segmentation

5782 words - 24 pages

Journal of Emerging Trends in Economics and Management Sciences (JETEMS) 2 (2): 95-103 © Scholarlink Research Institute Journals, 2011 (ISSN: 2141-7024) jetems.scholarlinkresearch.org Economics and Management Sciences (JETEMS) 2(2):95-103(ISSN:2141-7024) Journal of Emerging Trends in

An Investigation of Personality on Entrepreneurial Success
Owoseni Omosolape Olakitan and Akanbi Paul Ayobami Department of Business Administration. Ajayi Crowther University, Oyo, Oyo State Corresponding Author: Owoseni Omosolape Olakitan
__________________________________________________________________________________________ Abstract Various personality variables determine entrepreneurial intentions and ...view middle of the document...

__________________________________________________________________________________________ Keywords: entrepreneurship, personality, locus of control, risk-taking behaviour, entrepreneurial success __________________________________________________________________________________________ I TRODUCTIO Entrepreneurship is an important vocational option. of the entrepreneur is needed for a sound judgement Individual work preferences are increasingly of whether the entrepreneur will carry through the favouring self-reliance and self-direction (Baruch, business plan successfully. The success of 2004; Gibb, 2002a, b; Hall, 2002). At the same time, entrepreneurship is largely dependent on individual changes in the political and socio-economical and or situational variables (Owoseni and Akanbi, environment have resulted in fewer opportunities for 2010). Much research has been conducted into the continuous organizational employment. On the characteristics of successful entrepreneurs. There are macro-level, econometric research shows that new three main characteristics and five secondary ones. and small businesses contribute significantly to job creation, innovation and economic growth (Carree The main characteristics are: need for Achievement and Thurik, 2003). Entrepreneurship is a concept that (n Ach) (McClelland, 1961; Ahmed, 1985; Perry, has been defined in various ways (Bruyat and Julien, 1986; Begley, 1987; Hornaday, 1971), Internal Locus 2001), ranging from narrow meanings such as of control (ILOC) (Ahmed, 1985; Brockhaus, 1982; starting one’s own business, to broad Perry, 1986; Lorrain, 1988; Hood, 1993; Begley, conceptualisations such as a work attitude that 1987; Gatewood, 1995; Perry, 1988; Rotter, 1966; emphasises self-reliance, initiative, innovativeness, Paulhus, 1983) and Risk- Taking Behaviour (RTB) and risk-taking. (Mengel, 1972; Dart, 1971; Meyer, 1961; Liles, 1974; Broehl, 1987 in Ahmed 1985; Mc Clelland, The success of a business is due to many factors, but 1961). The five secondary characteristics are: need the greatest determinant of a business's success is the for Autonomy (Hornaday, 1970, 1971, 1982; Vesper entrepreneur him/herself. People who start up and run 1990; Kets de Vries, 1986), need for Power (Collins, businesses need to know their own strengths and 1964 in Hornaday, 1970; Wainer and Rubin, 1969 in weaknesses because "entrepreneurship involves the Brockhaus, 1982; Vesper, 1990), Tolerance of ability to build a 'founding team' with complementary Ambiguity (Budner, 1962 in Begley, 1987; Mac skills and talents" (Timmons, 1994). Banks and Donald 1970), need for Affiliation (Bellu, 1987 in venture capitalists, as well as consultants who assist Davidsson, 1989; Hornaday, 1970; Collins, 1964 in entrepreneurs, stress the importance of the Kets de Vries, 1986) and Endurance (Hornaday, entrepreneur's personality for the success of a 1970; Bellu, 1988; Gatewood, 1995). In these studies, business. A deeper understanding of the...

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