This website uses cookies to ensure you have the best experience. Learn more

Sunway Lagoon Marketing Strategies And Segmentation

1006 words - 5 pages

Sunway Lagoon is an amusement park in Petaling Jaya, Malaysia. Founded by Tan Sri Dato' Seri Dr Jeffrey Cheah in. It was officially opened by the Prime Minister Tun Mahathir bin Mohamad on April 29, 1993. It features rides in both the water park and the adjacent dry park. In late 2008, new parks were added and minor improvements were made to the existing park. The park is home to the world's largest wave pool, measuring impressive 139,800 square feet (13,000 square meters).
Now it is obvious which kind the Sunway Lagoon, this is due to their market segmentation. Market segmentation helps marketers define customer needs and wants more precisely. Sunway Lagoon uses geographic, demographic, ...view middle of the document...

The park is going to use an age range of 3 to 60 years of age so they can include kids, teens, parents and even grandparents. The income level would have to be middle to upper class which is RM40,000 annual income or above, since park tickets are very expensive. The Sunway Lagoon is not a gender-specific product, and ethnicity will also not affect the overall plan.There are also key demographic groups that many marketers are very interested in, such as the teens and Baby Boomers. The tweens are between the ages of 9 and 12 and have enormous spending potential due to their parents providing them with a large disposable income. For example, Tweens have a lot of spending potential because their parents provide them with disposable income. The park will send out buy one, get one ticket free ads to local middle schools in order to reach the tween audience. Sunway Lagoon Theme Park, are target on both children and adults. Sunway Lagoon is also use their demographic data to segment their markets by occupation. From their occupation, will general know their income level. For this part, Sunway Lagoon are targeted for upper lower and middle income level of people in market. Then focus the advertising activities on people who in the range of target market.
Psychographic segmentation is based on personality, lifestyles and geo-demographics, this is also used to help Sunway Lagoon determine who is going to buy more of their goods and services. Lifestyle segmentation is a more recent method of identifying aspects of people's lives that affect their buying behavior. When marketers attempt to segment markets by personality variables, they try to offer brands whose images of brand will appeal to the consumer personalities they identify. Typical breakdowns include compulsive, competitive, extroverted, gregarious, authoritarian, ambitious, and aggressive. Sunway Lagoon that promote themselves as "friendly" and whose customer service personnel are instructed to call customers by their first names are trying to appeal to...

Other Papers Like Sunway Lagoon Marketing Strategies and Segmentation

Marketing - Mcdonalds Mcfalafel Segmentation and Targeting

706 words - 3 pages [pic] Think of a specific company's product. What segmentation base/s does the company use to segment its market? And what is the targeting strategy that the company uses to target its market? Justify your answer. McDonald’s McFalafel The company I am dealing with here is the international well known fast food brand McDonald’s which has global presence in the four corners of the world. The specific product is called

Developing Marketing Strategies And Plans Essay

1999 words - 8 pages MARKETING PROCESSES 1 DEVELOPING MARKETING STRATEGIES AND PLANS • Corporate and division strategic planning All corporate headquarters undertake four planning activities: a. Defining the corporate mission. b. Establishing strategic business units (SBUs). c. Assign resources to each SBU. d. Assessing growth opportunities. 1. Defining the Corporate Mission Key questions to ask: What is our business? Who is

Corporate Responsibility and Marketing Strategies

1350 words - 6 pages Corporate Responsibility and Marketing Strategies Robyn Wright Herman Dr. Tonya D. Moore Contemporary Business January 28, 2014 Introduction Corporate responsibility and Marketing Strategies are essential in today’s market and to any premier company in this day and age. Researching Apple’s ethical and social responsibility and their position will allow the consumer to determine if the company is meeting or exceeding their responsibility

Corporate Responsibility and Marketing Strategies

1148 words - 5 pages Bonny van Dongeren BUS 508 Dr. Steed 28 April 2014 Corporate Responsibility and Marketing Strategies The Apple Corporation has very strong ethical and social responsibilities within the corporate world. They have also violated a lot of these ethical and social responsibilities which has caused it to hurt Apple Corporation’s reputation. One of the violations that will be discussed is the Wage and Benefits Standards. It is very important

Corporate Responsibility and Marketing Strategies

1621 words - 7 pages Week 3 Assignment 1 Corporate Responsibility and Marketing Strategies Apple Incorporation BUS 508 Name Date Instructor Apple Incorporation Apple Inc. is a corporation based in Cupertino, California (USA). The company designs, develops and sells consumer electronic products such as laptops and desktops, mice and iPhone. It also develops computer software, most

Corporate Responsibility and Marketing Strategies - 2229 words

2229 words - 9 pages CORPORATE RESPONSIBILITY AND MARKETING STRATEGIES Tanika Fuentes BUS 508 Contemporary Business Dr. Jacob The Apple Corporation has become one of the largest corporations in the world. There are a lot of companies that would like to be mentioned in the same breath as Apple. Many companies want to emulate their success. In this paper I will examine Apple current position and reputation, regarding ethical and social responsibility

Corporate Responsibility and Marketing Strategies - 1217 words

1217 words - 5 pages Corporate Responsibility and Marketing Strategies Student Name: Gaurang S. Patel Professor’s Name: Dr. Bridges Course Title: BUS 508 – Contemporary Business Date: 27th April 2014 Ethical and Social Responsibilities The two ethical and social responsibilities towards the world are 1) Environmental Responsibility 2) Supplier Responsibility 1. Environmental Responsibility: Electricity is used to power electronic devices. As

Corporate Responsibility and Marketing Strategies - 1717 words

1717 words - 7 pages Apple Corporation Ryan Butler Dr. Laura Poluka BUS508 17 July 2014 Corporate Responsibility and Marketing Strategies Who is Apple? Apple is one of the world leaders in innovative technology. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple creates and manufactures mobile phones and devices. The products of Apple include the iPad, iPhone; Mac, iPod; iTunes and Apple Television just to name a few. Through many years of experience

Apple’s Corporate Responsibility and Marketing Strategies

1618 words - 7 pages Running Head: CORPORATE RESPONSILITY 1 Apple’s Corporate Responsibility and Marketing Strategies Brianna Neal Bus 508 Contemporary Business Dr. Laura Jones Strayer University July 15, 2015 CORPORATE RESPONSILITY 2 Apple’s Corporate Responsibility and Marketing Strategies Apple Overview Apple Inc was founded by Steve Jobs and was originally named Apple computer because there sole purpose was to provide personal computers. They later

Comparing and Contrast Puma and Underamour Marketing Strategies

1154 words - 5 pages Comparing Marketing Strategies Puma and Under Armour The sport companies must very careful to develop good marketing strategies, because nowadays among of the companies are very competitive like Puma and Under Armour. A good marketing strategy must enable business reach the target or the goals. There are many strategies that the companies want to clear their objective like pricing strategy, product strategy, promotional strategy and

Marketing Communication Strategies and Applications in the Nutraceutical Industry in Uae

2844 words - 12 pages American University of Sharjah Master of Business Management MBA 509 | Marketing Concepts Spring 2015 Marketing communication strategies and applications in the nutraceutical industry in UAE By Nadia B. Azzam ID 27379 Submitted to Dr. Mohammed Sajid Khan Submission Date May 31, 2015 1 Table of Contents 1.0. Introduction

Related Essays

Sunway Lagoon Marketing Strategies And Segmentation

5782 words - 24 pages Entrepreneurs, Managers, Entrepreneurship Students and Business Student. In R. Ronstadt, J. Hornaday, R. Peterson & K. Vesper (Eds.), Frontiers of Entrepreneurship Research. Wellesley, MA: Babson College: 40–57. Timmons, J.A., (1994), New Venture Creation: entrepreneurship for the 21st century. Chicago:Irwin. Vesper, K. H. (1980). New venture strategies. Englewood Cliffs, NJ: Prentice Hall. Wainer, H.A. & Rubin, I.M. (1969).Motivation of research and development entrepreneurs: determinants of company success. J. Appl. Psychol., (53): 178-184. Webster, M. (1966).The Protestant Ethic and the Spirit of Capitalism. New York:Routledge 103

Marketing Research And Segmentation Essay

1200 words - 5 pages Marketing Research and Segmentation Problem Ashley S. Ray HCS 549 December 24, 2012 Andrea Linder Marketing Research and Segmentation Problem Research guides your business’s marketing plan and the four P’s of marketing: product, price, place and promotion. This research gives one the information to determine the essential details of each crucial variable. Sales research helps determine where to place your product- geographically as

Marketing Strategies And Subcultures Essay

881 words - 4 pages Marketing Strategies and Subculture O’Terral Maze MKT/554 October 28, 203 Professor Sandra Payne Marketing Strategies and Subculture Using promotional strategies to achieve successful product positioning is necessary to reach the appropriate market segment. According to Peter & Olson (2008) ” market segmentation as the process of dividing a market into groups of similar consumers and selecting the most appropriate group(s

Marketing Strategies And Subcultures Essay

974 words - 4 pages Running head: MARKETING STRATEGIES AND SUBCULTURES Marketing Strategies and Subcultures: Flavored Cigarettes Abstract Most recently, TRIAAD Research Group developed marketing strategies for Exotic Smokes Cigarettes. These strategies were identified to attract 18-to-25-year-old customers to the flavored cigarette market. This young adult market is lucrative however focusing on specific subcultures within the market provides additional