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Sun City & Sports Essay

3522 words - 15 pages

Vous en rêviez, nous l’avons fait…

Partie 1 : Présentation du projet - La genèse - Nature du projet - Le concept - Fiche signalétique de l’entreprise - Le plateau de Saclay - Stade de développement - Nos motivations - Objectifs visés Partie 2 : Étude de marché - Le marché du sport - Les sports de plage - Le beach volley - Les concurrents directs - Les concurrents indirects - Mapping - Opportunités et Menaces - Forces et Faiblesses - Étude exploratoire - Réunion d’experts - Résultats du sondage

Copyright Sun City & Sports 2007-2008

Partie 3 : Le statut juridique du projet - Statuts - La SARL - Organisation - Capital et sa répartition - Chronologie de l’immatriculation ...view middle of the document...

000 emplois - Plus gros - 1.000 personnes en professions libérales accélérateur à particule d’Europe - 300 créations d'entreprises en 1999 appelé « Soleil ». - 5.700 établissements économiques dont : - 4000 entreprises - 1.000 artisans - 800 petits commerçants
Copyright Sun City & Sports 2007-2008

Stade de développement
•Quand compte t-on commencer?
A la fin de nos études

•Où en est t-on dans la réalisation de notre projet?
Nous avons terminer le dossier de création

•Que nous reste-t-il a faire?
Concrétiser notre projet
Copyright Sun City & Sports 2007-2008

Nos motivations
• Envie de transformer nos compétences théoriques en savoir faire. • Développer une première expérience • Être à notre compte. • Développer une activité fidèle à notre passion. • Devenir le dépositaire d’une licence affiliée à ce type de structure.

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Partie 2 : Étude de marché

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Le marché du sport
• 34 millions de français déclarent pratiquer une activité physique • 21 millions déclarent être adhérent à une association • 95% du poids économique sportif provient du loisir
Copyright Sun City & Sports 2007-2008

Les sports de plage
• Émergence de nouvelles disciplines • Marché en pleine expansion qui profite d’une nouvelle notoriété avec :
– La présence du Beach volley aux JO depuis 1996 – La France championne du monde 2005 de Beach soccer – Le Beach Rugby Tour
Copyright Sun City & Sports 2007-2008

Le beach volley
• Pratiqué sur les 5 continents • 3 500 licenciés • Des millions de joueurs occasionnels • La France: 1er organisateur européen • 80 heures de retransmission TV par an

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Les concurrents directs
• Il n’existe aucune structure qui propose le même service.
Période annuelle BeachSport Dijon: académie de Beach volley Période estivale •Les plages •Les bases de loisirs •Terrains extérieurs communaux

Copyright Sun City & Sports 2007-2008

Les concurrents indirects
Période annuelle Période estivale

•Les centres de remise en forme •Toutes structures de sports couvertes •Les salles omnisports

•Les bases de loisirs •Les associations de sports de plages

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Sun City & Sports

Club de Dijon



Centre de remise en forme Bases de loisirs


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Opportunités et Menaces
Opportunités - Marché innovant - Les services proposés - Image forte dans le domaine du loisirs - Le site en pleine expansion Menaces - Activité saisonnière - Site récent - Clientèle entreprise de scientifique

Copyright Sun City & Sports 2007-2008

Forces et Faiblesses
Forces • Nouveauté • Accessible à tous publics • Site unique en France Faiblesses • Entreprise commerciale • Notre manque d’expérience • Manque de reconnaissance fédérale de certains de nos sports

Copyright Sun City & Sports 2007-2008


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