This website uses cookies to ensure you have the best experience. Learn more

Subway Case Analysis

1265 words - 6 pages

College of Business and Public Policy

09/09/2013

TABLE OF CONTENTS

COMPANY OVERVIEW 3
SUBWAY COMPETITION 3
TARGET CUSTOMERS 5
MARKETING TECHNOLOGIES 5
CURRENT ANCHORAGE MARKET…………………………………………………………...7
NEW SUBWAY LOCATIONS 9

COMPANY OVERVIEW

Subway is the market leader in sandwich shops, and offers a healthier alternative to burgers and pizza for people looking to pick up food on the run. They specialize in making subs, wraps, salads, and pizzas. Subway is owned and operated by Doctor's Associates, Inc., and according to Forbes Magazine, is the largest single-restaurant chain globally with 40,043 locations in 102 countries around the world. 
SUBWAY COMPETITION
...view middle of the document...

Among Subway’s strongest competitors are McDonald's, KFC, Wendy’s, and Dairy Queen.
Figure 1. Subway SWOT Analysis

Figure 1 represents Subway SWOT analysis (retrieved from http://www.strategicmanagementinsight.com/swot-analyses/subway-swot-analysis.html, 09/08/2013)
One of the main advantages that Subway has over these other restaurants is that they offer much healthier food. People are not going to find fries and greasy burgers at Subway, instead they will try to make a better choice with promotions such as subs with 6 grams of fat or less, and eventually they will feel good about eating out while still eating healthy.
Subway beat McDonalds at some point in terms of having the most stores around the globe. Another competitive advantage is Subway allows its franchisees to choose their own food suppliers, so that the store can access the best and freshest ingredients. In addition, customers can see the Subway team making their food.

TARGET CUSTOMERS
Nowadays, many people have very busy schedules and it became a luxury to prepare food at home every day. People are so occupied with work, school, and family activities, that they simply do not have the time to prepare three meals every day. Fast food restaurants are a great help when it comes to people on the run.
Initially, Subway’s target customer is a health-conscious consumer, though they also try to go beyond in order to increase the company’s share of the fast food market. Subway is constantly working on expanding its product mix to attract a wider range of consumers. With the $5 foot long pricing, the brand has been able to capture a larger market share of people who see it as an affordable option. “For some time, the media spotlight on obesity, diabetes, and heart disease, and the importance of making better meal choices away from home, has driven growth in the range and number of lower calorie/better nutrition dishes being offered in all types of restaurants. These study results show just how strongly Subway’s positioning around fast and healthy meal choices is resonating with consumers,” said Mary Bouchard, Vice President of consumer goods, retail and restaurant research at Harris Interactive.
MARKETING TECHNOLOGIES
A rapid rise in obesity, lead to a marketing strategy that emphasizes the ability of Subway to offer fresh and low-fat options. At the same time, Subway has to be as fast in making a sandwich as any other high-fat menu in making burgers and fries.
People can find subs that are hot, toasted, and cold; as well as salads and wraps on the Subway menu. In addition, Subway offers soda, chips, and cookies to satisfy their customer’s needs, and to make their sandwiches a full meal. Subway’s products do not require heavy cooking processes, eliminating the need for additional frying equipment, which also reduces labor costs. Subway manages their business in a very simple manner, optimizing their menu to only the basics,...

Other Papers Like Subway Case Analysis

Marketing Plan 2 Essay

2183 words - 9 pages than on market segment. According to a case study, adults between the age18-49 are identified by Subway Restaurants as target segments this segment is a demographic segmentation. According to Pizam, “this age group is heavy fast food user and eat quick meals (behavioral) and seek good-tasting options” (2005, P. 412). The subway sandwich chain has back the region as a healthy alternative to other fast food burger expense. A dedicated spokesperson for

Work Essay

5672 words - 23 pages Renewal The length of the franchise term will be 20 years and as per the contract, Subway has all the rights to refuse the renewal in case the franchisee does not generate profits of fulfil compliance. Investment Tables: Initial Investment: For a Traditional Location:   | Low | High | Midium | Franchise Fee | $15,000 | $15,000 | $15,000 | Property | $2,000 | $12,000 | $5,000 | Improvements in lease | $59,500 | $134,500

The Impact on Competitive Advantage (Strategies)

890 words - 4 pages franchises such as Burger King, KFC, Subway and etc. However, McDonalds are one of the international fast food and they are struggling that the consumers start to switch to their competitors in the year of 2002 (Han, 2008). It is because most of their competitors put a strong emphasis on offering healthier, hotter and higher quality of food yet cheaper. In this case, McDonalds used the strategy of adapting environmental change, that they start

Gm Swot Analysis

1074 words - 5 pages : http://www.gm.com/ Kenya McCullin (2009) The consequences of lies in the workplace; retrieved 3/15/10, from; http://www.examiner.com/examiner/x-13521-SF-Workplace-Communication Market Research.com (2009) General Motors Corporation Swot Analysis; Datamonitor; retrieved 3/15/10, from: http://marketreserach.com The GM Case (2009) retrieved 3/15/10, from: http://tulip.bu.ac.th/~nisit.m/gmcase.ppt=2009

Strategic Management

2611 words - 11 pages expansion and non-specialist operator growth. Current market is valued at £7.9 billion (Allegra World Coffee Portal, 2015). Harris + Hoole has been ranked number one for coffee quality. Other players like Starbucks and Caffe’ Nero, food service chains like McDonalds, Subway, Pret a Manger and Paul all compete for the market share. Costa’s customers are mainly mature adults, students and professionals segmented to upper middle and the privileged

Marketing Plan

4738 words - 19 pages Hardees, McDonalds, Burger King, and Subway. Location is another key factor of which we have an edge over our competitors. Our location is readily visible, easy to access, and in the middle of a high traffic zone during the tourist season. 3. Situational Analysis The SWOT (Strength, Weakness, Opportunities, and Threats) analysis provides a brief description of the present environment in which Bagels By the Bay is operating. This is a

3 Kinds of Supermarkets

3463 words - 14 pages very important. The bigger it is, the more related it will be. But in this case, "P" value is much lower, that means no relation. Analysis From the table, we can see the number of p value is not too high that is not valuable so the hypothesis is rejected. H2. Research Analysis From the table, we can see that the "P" of Category and price isn't be visible, so we will take the hypothesis as true means accepted. From the research, we can

Macdonald's strategic report

5199 words - 21 pages recovery, increased environmental sustainability awareness in consumers from most important to least important. Porter’s five forces Analysis Bargaining power of buyers (Strong) This element of the Five Forces analysis deals with the influence and demands of consumers. In McDonald’s case, the following are the external factors that contribute to the strong bargaining power of buyers: Low switching costs (strong force), large number of

Management

5348 words - 22 pages being marketed, and how environmental factors, buying behavior, market segmentation, demographic trends, target market, positioning strategies, marketing mix, market planning & brands are relevant to their particular product. Following a massive report, recommendations were completed & submitted on 5th of November, 2007. The information used in the analysis of KFC came from variety of resources, including the internet & different KFC’c outlets

"A Careful Analysis Of A Research Study: Dr. Andersen’S Hypothesis" The Purpose Of This Paper Is To Provide A Critical Review Of A Recent Study Examining The Effects Of Violent Video Games On...

1886 words - 8 pages PSY 102 PSY 102 03-26-2008 Leticia Perez Wilson Acevedo A Careful Analysis of a Research Study: Dr. Andersen's Hypothesis The purpose of this paper is to provide a critical review of a recent study examining the effects of violent video games on aggressive behavior in young children. Let me first provide a brief summary of the study. (A) The hypothesis that was tested in this study was that violent video

Book Review "Wisdom of Crowds"

1480 words - 6 pages of any one expert. This book is about very interesting idea that under the right circumstances groups can be remarkably smart and almost always smarter than the smartest person in that group. The book presents a lot of case studies and anecdotes to illustrate author’s arguments. The central idea why the groups are smarter relates to diverse collections of independently-deciding individuals, rather than crowd psychology as traditionally

Related Essays

Subway Analysis

3608 words - 15 pages individually and the ability to work as a team Background Subway Business Analysis Subway is the market leader in sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway annual sales exceeded $6.3 billion dollars, while countless awards and accolades have been bestowed its chain over the past 40 years. Subway had 7,825 units worldwide with 7,750 units in North America whilst its rapid growth

Subway Essay

654 words - 3 pages Subway case study | Subway and the challenges of franchising in China | | ADVANTAGES AND BEST ENTRY STRATEGY OF SUBWAY | | | SUBWAY AND THE CHALLENGES OF FRANCHISHING IN CHINA Question: - What are the advantages of franchising in China from Jim Bryant’s perspective? From Subways perspective, is franchising the best entry strategy for China and why? Answer: - “Subway is a very big firm and to spread its business with

Success Story: Subway Restaurants Essay

819 words - 4 pages Success Story: Subway Restaurants Subway Restaurants, the franchised based sandwich shops, has surpassed McDonald’s as the largest restaurant chain in the country. The “Healthy Choice” promoted chain surpassed the Big Mac of fast food by 148 locations. Subway opened 904 new locations last year, to McDonald’s 295 opened (www.Subway.com). The sandwich franchise began during the summer of 1965. Seventeen year old Fred DeLuca

Subway Strategic Management Essay

4396 words - 18 pages Executive Summary Subway Company would like to penetrate Malaysia marketplace. Their target audience age is between 14 – 35 years old. Subway has do analysis on Malaysia market condition. Through PEST analysis, the political stability, competition among the food industry and the 10th Malaysia plan is the attractiveness for Subway to enter this market. Besides, the growth in GDP and increase in both disposable income as well as food consumption