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Strategy Implementation At Art Corporation Essay

3954 words - 16 pages

ASSIGNMENT

CORPORATE STRATEGY - MBL93DU

DETAILS
Kudzai Lister Pasipanodya
2 Newcastle Road
Workington
Harare
Zimbabwe
+263773205843

ASSIGNMENT DETAILS

Submitted By | Kudzai Lister Pasipanodya |
Student Number | 78043824 |
Date Submitted : | 29/05/2015 |
Module Code | MBL93D-U |
Assignment Number | Assignment 1 |
Lecturer Name | Dr F du Toit |

PERCENTAGE OBTAINED: __________________________

LECTURER COMMENTS:

UNISA GRADUATE SCHOOL OF BUSINESS LEADERSHIP

MASTER OF BUSINESS LEADERSHIP



CORPORATE STRATEGY ASSIGNMENT
AMALGAMATED REGIONAL TRADING (ART) CASE STUDY

KUDZAI LISTER PASIPANODYA
78043824

...view middle of the document...

…..16
3.7 Key strategic drivers …………………………………………………………………16
4.0 RECOMMENDATIONS………………………………………………………………………..17
4.1. Stakeholder Repositioning…………………………………………………………17
4.2.1 Suppliers……………………………………………………………………………..17
4.2.2 Unions ……………………………………………………………..…………………17
4.2.3 Customers………………………………………………………………………….....17
4.3 Maintaining Parenting Advantage………………………………………………..…18
4.4 Diversification…………………………………………………………………………..18
5.0 CONCLUSION…………………………………………………………………………….……19
6.0 REFERENCES…………………………………………………………………………….......20
7.0 ANNEXURES…………………………………………………………………………………..19
7.1. Key strategic considerations for ART……………………………………………19
7.2. ART’s BCG Matrix…………………………………………………………………..20
7.3 Key Strategic drivers…………………………………………………………………21
7.4 ART’S Visionary description………………………………………………….……..21
7.5 ART’S Corporation structure……………………………………………...…………22
7.6 ART’S SWOT Analysis……………………………………………………………..23
8.0 GLOSSARY OF TERMS………………………………………………………………………24

1.0 EXECUTIVE SUMMARY
1.1 Amalgamated Regional Trading (ART) ART Corporation, who is ART?
* Art Corporation is one of the largest industrial companies in Zimbabwe involved in paper manufacturing, paper converting and distribution, pen manufacturing and lead-acid battery manufacturing and distribution, employing over 1,800 people.
* Distribution businesses are operated in Malawi, Zambia, Zimbabwe and South Africa.
* ART was incorporated as Beachmont Trading Limited in the British Virgin Islands in 1997 and changed its name to ART in 2001 by way of a special resolution of shareholders. On 30 September 2001, ART acquired TZI’s interests in its wholly owned subsidiaries Art Investments (Mauritius) Limited and Chloride Central Africa.
* A substantial amount of ART’s products are distributed to Zambia, Malawi and South Africa through its regional businesses of Regional Stationery and Battery Express. The Group has established trade links with Mozambique, Namibia and Botswana.
* VISION: to be a blue chip conglomerate commanding regional presence and market leadership.
* MISSION/PURPOSE: To manufacture and distribute goods and services of international standards that enhance and enrich the lives of people everywhere.
* Newsprint, Board, Fine Paper, Security Paper, Writing instruments, Commercial & scholastic stationery, Commercial printing, Publications, Tissue products, Sanitary ware, Disposable napkins, Batteries
1.2 Corporate Structure
* ART operate a cross functional organisational structure
* The company is organised into businesses with the following units; paper mills, converting & stationery and battery manufacturing and distribution. ANEEX 1 shows a diagrammatical representation of Art Corporation Business Structure

AT A GLANCE
Paper Mills
* Mutare Forest Estates
* National Waste...

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